Droga5 Dublin, part of Accenture Song, has launched AIB’s new mortgage campaign, ‘The Questions You Really Care About’. The ads are targeted at first time buyers. The campaign goes on the mortgage journey with first time buyers, with each touchpoint focusing on a different stage. It’s part of AIB’s new brand platform that aims to […]
ArchiveMay, 2024
Pepsi to max out on football promo
Pepsi Max is set to light up Dublin’s Grand Canal Square on the night of Tuesday, May 21 with its branded Hidden Pitch pop-up for football fans. Passers-by will have the opportunity to grab a Pepsi Max football from a specially-made vending machine, unlocking a laser display 2v2 pitch projection onto the street and allowing […]
Mayhew holds mirror up to advertising
Content creator and satirist Rob Mayhew was a guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members event facilitated by Aoife McCleary (pictured) of Forsman and Bodenfors Dublin. Mayhew’s agency career informs his amusing and novel take on advertising. His social media sketches hold a mirror up to adland. He related […]
MII adds grand prix to AIMs awards
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]
FBD ads show small business support
The Public House and PHD has created a new campaign for FBD highlighting the supports the insurer provides for small enterprises throughout Ireland. Seven business owners have been selected as the new faces of the campaign. Small and medium enterprises (SMEs) make up 98 per cent of the Irish business landscape, and knowing that many […]
Boots in closer ties with Electric Picnic
The countdown to Electric Picnic is on and the Boots pharmacy chain is back this year as not only the festival’s official premium beauty partner, but now haircare as an extra category as the sold-out event returns to Stradbally Hall from mid-August. Building on last year’s activations, Boots will be festival ready with two attractions […]
Doyle gets CEO job at Bauer group
Bauer Media Audio (BMA), the Europe-wide digital commercial radio broadcaster and podcast operator, has announced that Chris Doyle has been appointed as chief executive of BMA in Ireland. He joined the German-owned company in 2021 when they acquired Communicorp Group from previous owner Denis O’Brien, of which he was chief operating officer. He became interim […]
Sky Sports+ to be rolled out soon
Subscribers to Sky Sports in Ireland will soon have access to more live streams and a new channel at no extra cost. Integrated into Sky TV, streaming service Now, and a new mobile app, Sky Sports+ will make it easier for fans to browse, discover and watch sport. With the capability to stream up to […]
Madden new MD at Forsman & Bodenfors
Jane Madden has been appointed as managing director of Forsman & Bodenfors Dublin, the creative agency formerly known as In the Company of Huskies. She will also stay on in her current role as interim strategy director and will report into CEO Jonathan Forrest. Madden started her career in adland in the US with Goodby […]
IAPI names Female Futures winners
Celebrating its fifth consecutive year, the Institute of Advertising Practitioners (IAPI) has announced the recipients of the 2024 Female Futures Fund (FFF) programme. Such was the high calibre of applicants, IAPI decided to increase this qualifiers’ pool from 25 to 27 to accommodate more talent. FFF’s purpose is to nurture, retain, and propel female talent […]
DMG Media installs new team at Business Plus
DMG Media has appointed a new editorial and advertising sales team to replace Business Plus founders Nick Mulcahy and Siobhán O’Connell in running the magazine. Ben Haugh has taken over as editor from Mulcahy, while Mairead Kearns (top, left) is now commercial manager and Win Moore account manager. […]
Plant-It wins Love Irish Food award
The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]
Sweartaker adds Musgrave’s PR
Sweartaker, part of the Murray public relations group, has added three new accounts in the shape of Musgrave, PepsiCo and Applegreen Electric. The Musgrave account win follows a pitch process between incumbents Wilson Hartnell (Centra), Fleishman Hillard (SuperValu) and Teneo. Musgrave appointed Sweartaker to represent both SuperValu and Centra across all consumer and brand PR […]
