The Institute of Advertising Practitioners in Ireland (IAPI) has announced the line-up for this year’s Effie Awards Europe (EAE). It marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry. EAE will feature nearly […]
ArchiveJune, 2024
Today FM creates Swift mark on Dublin beach
Today FM marked the arrival of country singer Taylor Swift to Ireland with a guerilla campaign and a sign installed on a Dublin beach. The large-scale, 20-letter sign read ‘Ireland (Taylor’s Version)’ in a nod to the superstar’s album titles. The sign appeared ahead of Swift’s three sold out gigs in Aviva Stadium at the […]
Epic tells Swift’s tale in OOH ads
Epic the Irish Emigration Museum and its agency The Public House has rolled out a campaign along with the Irish Family History Centre to inform country singer Taylor Swift of her Irish ancestry. The museum’s internal genealogy experts discovered a love story from 188 years ago, 172 years before Taylor Swift’s debut hit, Love Story. […]
McShane to steer new JNOR study
The Joint National Outdoor Research, aka JNOR, has appointed Ian McShane to a role as non-executive chair. He will oversee the design and delivery of a new out of home (OOH) research project. The study is being conducted by Ipsos B&A, two agencies in which McShane held senior roles for many years. JNOR is funded […]
Radio ads boosts brand awareness
A study by Radiocentre Ireland shows that audio advertising creates future demand for advertisers by generating a 26 per cent uplift in ad awareness, which allows consumers to become more familiar with a brand. The meta-analysis by Colourtext shows radio ads improve brand likeability by a factor of almost nine and boosts brand trust by […]
Bulmers ads by Boys+Girls timely
C&C’s Bulmers Irish Cider has a summer campaign with creative by Boys+Girls. The new ads run across TV, OOH, audio, social and activation. ‘It’s Our Time’ is a new positioning for the brand which back in the 1990s changed the image of cider drinking in Ireland with ‘Nothing Added, But Time’ ads created by Young […]
Tesco highlights rewards in BBH ads
Tesco Ireland is showing how its Clubcard loyalty programme helps even the most everyday purchases become currency of their own in a new campaign ‘The Power to More’, created with BBH Dublin and media handled by Mindshare. Once shoppers have accumulated Clubcard points, they can convert them into vouchers which can be used for discounts on […]
Elkstone backs sailor Finn Lynch
Alternatives investment firm Elkstone has signed a contract to sponsor Irish Olympic sailor Finn Lynch for an undisclosed sum. Lynch first represented Ireland at the 2016 Olympic Games, and he secured his place at the 2024 games after a bronze medal win at the European ILCA7 championships in Athens earlier this year. The deal will see […]
Colwell elected Win president
The Worldwide Independent Network (Win) of market research has announced the election of its new board and the appointment of Richard Colwell, CEO of Red C Research group with offices in Dublin and London, as its network’s new president. Win is a collection of independent market research and polling companies with members in over 40 […]
Just Eat comes out in no-logo ads
Just Eat shows its support for Ireland’s Pride celebrations with a new out of home (OOH) campaign created by Core. Known for encouraging people to dine in, the brand is inviting people to come out and join Pride. To underscore their support, Just Eat will pause their Dublin delivery service one hour before the parade […]
Twenty Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
Ireland stars in Netflix’s Bodkin
Scenes from West Cork, Wicklow and Dublin features in the popular Netflix black comedy Bodkin which was filmed entirely on location in Ireland. Tourism Ireland has created a short behind-the-scenes film – in which creator, co-showrunner and executive producer Jez Scharf and actors Will Forte (Gilbert), Siobhán Cullen (Dove), Robyn Cara (Emmy) and David Wilmot […]
Salesforce says better tech top priority
Improving technology use is Irish marketers’ foremost priority, a Salesforce report titled ‘State of Marketing’ indicates. Deeper relationships emerge with account-based marketing (ABM) and loyalty programmes. Companies are increasingly turning to strategies like ABM and loyalty programmes for improved acquisition and retention. Yet many of these programmes’ information sources remain disjointed, as does the customer […]
