Leinster and Ireland back-row Caelan Doris has signed up as ambassador for the OHK energy group. In line with the tie-up, OHK has teamed up with the rugby player’s charity, Childline by ISPCC. As part of a fundraising campaign, €50 from every OHK sale of solar PV systems and air to water heat pumps will […]
Archive2024
Marketing podcast marks 100th episode
That’s What I Call Marketing, the marketing podcast hosted by former Indeed marketing executive Conor Byrne, has reached a milestone with the release of its 100th episode, which is an interview with Mauro Porcini (above), senior vice president and chief design officer at PepsiCo. The podcast aims to provide listeners with invaluable insights, expert opinions, […]
Men dominate financial ads, report shows
Research by Mannheim Business School in Germany says males feature as the central figure in 84 per cent of financial campaigns which could impact women’s financial confidence and management. A team analysed print financial ads from 1949 to 2023, studying the various depictions of women. Male and female participants in the study categorised people in […]
Galwayman on 2,800km tractor trek for Gaza
A teacher and father of four from Corofin in Co Galway is driving the length of the western seaboard along the 2,800km Wild Atlantic Way in a slow-moving, open-top vintage tractor to raise funds for Concern Worldwide’s Gaza appeal. Pat Murphy is making the trip in his 1962 David Brown 850, which has a maximum […]
Cummins moves to NBS agency
Sky Ireland’s head of communications Neal Cummins has moved to Navy Blue Sports (NBS) talent agency and will head up the agency’s new communications division. Founded in 2011 by former Ireland rugby international, Niall Woods, NBS specialises in representing some of Ireland’s leading sports stars including Ireland rugby captain Caelan Doris, Jack Crowley, Garry Ringrose, […]
Guerlain’s Djordjevic to address Digital Summit
The head of indirect e-business at global luxury retailer Guerlain Sophie Djordjevic will deliver a keynote address at the Digital Summit in Croke Park in Dublin in September. The title of Djordjevic’s talk is ‘Livestreaming: the Future of E-Commerce’. Joining her on stage will be Alan Aumont, digital and ecommerce manager at Chanel. The event […]
Ryan to take on AIB customer role
AIB has appointed Orlaith Ryan as chief customer officer. The move follows changes to the bank’s executive committee aimed at delivering a three-year strategy with a sharper focus on serving the bank’s 3.3 million customers, greening the business and driving efficiencies. The new CCO role is aimed at enhancing customer experience through better understanding of […]
IAPI study points to CFO-CMO ties getting closer
There is much greater alignment between chief financial officers (CFOs) and chief marketing officers (CMOS) than is assumed by the industry, a new study by Amárach on behalf of IAPI (Institute of Advertising Practitioners in Ireland) has revealed. The survey with 205 CMOs and 219 CFOs was undertaken to get an understanding on the critical […]
Athletics a frontrunner for Irish sponsors
With Olympic medals for field and tracks events soon to attract handsome audiences at Paris 2024, 84 per cent of Ireland’s Sport for Business members regard athletics as an attractive prospect, up ten per cent on last year, tracking by Onside Sponsorship indicates. The report puts athletics 20 percentage points ahead of rowing, just slightly […]
Radio takes €78m in first half of year
The Irish radio advertising market generated revenues of €77.9 million in the first six months of January to June, up by two per cent on the same period last year, Radiocentre Ireland reports. The revenue comprised €59.5m of spot revenue (radio commercials) which was flat for the period, branded content revenue (sponsorships, partnerships, content solutions) […]
World Cup bust-up in Saipan set to hit big screen
Not since the Civil War has an event divided the nation as much as the row between Ireland football manager Mick McCarthy and team captain Roy Keane on the island of Saipan in the run-up to the 2002 World Cup campaign. Now the drama is to be re-enacted in a new movie starring Steve Coogan […]
Cowzer and Healy playful with Waits
The advertising creatives that devised Digifone’s ‘Guy From The Bar’ ad back in the day have teamed up again for their latest collaboration. Former Publicis duo Dave Cowzer and Jack Healy have written The Long Way Home, which again features music strongly, and this time in the form of a new Irish play featuring the […]
Public House ads offer water safety reminders
A new campaign created by The Public House for Water Safety Ireland reminds users of Ireland’s waters to observe some simple rules while out and about this summer. From the oceans to the lakes and rivers that dot the map, the country offers many ways for people to enjoy themselves around water. But with that […]
