The Institute of Advertising Practitioners in Ireland (IAPI) in association with the Marketing Society Future Council have announced 36 young professionals that have been selected as mentees for the 2024/2025 Steps programme. The industry initiative aims to foster growth and leadership in Irish marketing and advertising by pairing aspiring young talent with seasoned experts. The mentees […]
Archive2024
NewsBrands names Bourke as new chair
Members of NewsBrands Ireland, the representative body for Ireland’s national news publishers, have elected Sammi Bourke as their new chair. She replaces Business Post chief operating officer Colm O’Reilly. Bourke has over 20 years’ experience in media and news publishing. A native of Australia, she worked in senior sales, advertising and publisher roles with Rupert […]
Newstalk’s Off the Ball scores with Outsurance
Newstalk and its Off The Ball sports show have signed an 18-month sponsorship deal with Outsurance, the South African insurer, for an undisclosed sum. The deal sees the company sponsor all sports news bulletins broadcast on Newstalk. Outsurance, whose Irish operation is based in Cherrywood in south Dublin, is one of the latest new providers […]
Boys+Girls’ SuperValu ad whets appetites
“When did the food that brought us together get replaced with the feeds that pull us apart?” That’s the question posed in Boys+Girls’ new campaign for SuperValu, ‘Dinner time well spent’. The ad is a rallying cry to Irish households to put the tablet away at the table and reconnect over food – from the […]
Kia supports national beach clean up
Over 400 groups and more than 10,000 volunteers have already signed up for the Clean Coasts Big Beach Clean on September 20-22, supported by Kia Ireland. With the deadline for registering fast approaching, it’s a final reminder to volunteers to sign up before 5pm next Wednesday, September 11, to avail of a free kit, while […]
Farrell cites failings in corporate governance
The damage that failings in corporate governance risks causing to Ireland’s reputation as a centre of entrepreneurial drive and innovation, Paul Farrell, chief executive of Hibernia College, has said. The former Virgin Media CEO and marketing boss at 02 and The Irish Times, said too many businesses founded on the back of invention, a scientific […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
Lucca wins PRII bursary with Harris
The Public Relations Institute of Ireland (PRII), Harris PR and the Open Doors Initiative (ODI) have awarded this year’s PRII scholarship to Carolina Lucca. Part of the institute’s diversity, equality, and inclusion (DEI) initiative, the scholarship is presented annually to someone from a background or community under-represented in public relations, and covers fees for the […]
Core revises adspend forecast to €1.57bn
After a stronger than expected first six months, Core has upwardly revised its advertising expenditure forecast for 2024 to 6.94 per cent. The company had originally estimated the market would grow by around 4.1 per cent to €1.47 billion. The prediction now is that adspend may reach €1.57bn – a jump of 6.9 per cent. […]
TABS lunch on September 12
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
Donnellan earns wider role at Sky
Last year’s winner of the Marketer of the Year award Caroline Donnellan has expanded her role as Sky Ireland’s director of marketing and brand by taking responsibility for the company’s Now streaming service. Donnellan led several of Sky’s major campaigns, including the launches of Sky Glass and Sky Stream, as well as the ‘Outbelieve’ campaign […]
Report points to what makes brands distinctive
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building Distinctive Brand Assets by Jenni Romaniuk, distinctiveness has become a central focus for marketers in their thinking, planning and action. Distinctiveness helps brands to be […]
TBWA report highlights gaming potential
TBWA Ireland has unveiled a report on gaming in Ireland. The study points to the rapid evolution of the sector nationally. Based on research by Bounce Insights, the survey provides data for businesses. With over half of Irish adults actively participating in gaming, the report outlines the various opportunities for brand owners to engage with […]
