Retail and online bank PTSB has rolled out its latest campaign profiling its title sponsorship of Ireland’s Olympic and Irish Paralympic teams ahead of Paris 2024. Created by Publicis Dublin, ‘The Human Behind the Athlete’, the campaign is based on the insight that most of us look upon athletes as if they were superhuman, with […]
Archive2024
Springboard wins Carbery account
Cork PR agency Springboard Communications has been appointed by the Carbery Group following a competitive tender process. Carbery produces dairy, flavours and nutritional ingredients. Its range of cheese includes Dubliner, Carbery Cracker, cheddar, reduced fat cheeses and Red Leicester. Founded in 1965 and based in Ballineen, Co Cork, the business is owned by four Irish […]
Diageo revisits classic ideas for Guinness 0.0
Diageo and the Irish Film Institute (IFI) have put a call out to Irish creatives, filmmakers and content creators to “reinterpret and reimagine” a campaign for Guinness 0.0 inspired by some of the brand’s most iconic ads from the 1950s to the 1990s in an archive curated by the IFI. Guinness ‘Island’ (above), created by […]
Allcare sponsors O’Connor’s show
Allcare Pharmacy has agreed to sponsor the Brendan O’Connor Show broadcast on RTÉ Radio 1 every Saturday and Sunday from 11am to 1pm. The deal was brokered by Javelin. The ten-month sponsorship comprises four 10-second sponsor-credited stings at weekends, credited promos on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage […]
Power takes on marketing at Tourism Ireland
Tourism Ireland has appointed Aidan Power to the position of director of marketing. He succeeds Louise Finnegan who stepped up in an acting capacity when Mark Henry moved to TU Dublin as head of marketing. Finnegan herself will soon leave Tourism Ireland. Power was previously director of marketing, communications and corporate affairs at KBC Bank, […]
Rolex to sponsor Dublin Horse Show
The Royal Dublin Society (RDS) has agreed a long-term contract with global watchmaker Rolex as official timepiece and grand prix sponsor of the Dublin Horse Show. Details of the sponsorship deal were not disclosed. Rolex replaces its rival Longines which had been the sponsor since 2006. The grand prix will take place on Sunday, August […]
Three in four Irish people feel loved
This Valentine’s Day, how do Irish people feel about their relationships? Why is it that Irish women rather than Irish men are more satisfied with their romantic/sex life? Ipsos B&A reports that on average, three-quarters globally say they feel loved. The figure is highest in Colombia and Peru (both 86 per cent) and lowest in […]
Marketing Society hosts change debate
The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]
MyVo voiceover agency launched
A new voiceover agency for the making of TV and radio commercials has been launched. MyVo is a partnership between the Brennan Acting Agency and Sound Entertaining! All the voice actors on MyVo’s books have been selected by veteran actor Morgan C Jones (pictured), who has been a well known voice in Ireland on campaigns […]
Industry mourns death of Onside’s John Trainor
The death has occurred of Onside founder and chief executive John Trainor, 52, after an illness. Highly respected and popular, he was widely regarded as Ireland’s doyen of sponsorship. A quietly-spoken and modest businessman, he let his hard work and dedication in promoting the role of sponsorship in the fields of sport and entertainment do […]
Core expresses concern about RTÉ
Ongoing cuts to RTÉ’s content budget are of concern to the advertising industry, Core’s Outlook 2024 report claims. The agency, whose divisions include Starcom, Zenith and Spark Foundry, said that RTÉ’s cost saving plans, which “seem inevitable”, will see budget cuts of €10 million this year. Such retrenchment by the national broadcaster, together with any […]
Virgin’s ‘It’s Playtime’ sequel rolled out
Publicis Dublin has launched a second campaign for Virgin Media’s ‘It’s Playtime’ platform. Building on last year’s ‘Toys’ creative, the campaign celebrates how the brand can empower its customers to unleash their play, in whatever way they choose. The ads urge consumers to break free from life’s dullness by homing in on two characters with […]
JYSK to sponsor Taste of Dublin
Danish interiors retailer JYSK has agreed to sign up as the headline sponsor of the Taste of the Dublin food festival. Details of the deal negotiated were not disclosed. The festival will take place for the first time in one of Dublin’s best known Georgian squares – Merrion Square – in June. A larger turn-out […]
