PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
Archive2024
Racing rides high among youths
Increased attendances at horse racing events in the past year was driven by 18–34-year-olds with the latest Horse Racing Ireland tracker revealing that 45 per cent of this age group attended a horse racing meet in 2023 up from 40% the previous year. In recent months, the trend has continued with attendances at some of […]
Over 80 cruise ships for Dún Laoghaire
Over 80 cruise ships will call to Dún Laoghaire in the coming months bringing a total of 137,000 passengers and 56,000 crew. The first ship to arrive this season is the Viking Venus. Dún Laoghaire was second only to Cork/Cobh as Ireland’s busiest harbour for cruise visits last year. Councillor Denis O’Callaghan, cathaoirleach, Dún Laoghaire […]
PRII unveils five-year strategy
A new five-year strategy designed to support the growth and deepening recognition of the value and contribution of the communications sector has been launched by the Public Relations Institute of Ireland (PRII). PRII chief executive Martina Byrne said the programme sets out a future for its members, whose work is recognised and valued as critical […]
TGI share data on Irish adults
New data from Kantar Media’s TGI report reveals the fast-changing consumer habits of Irish adults. From food to finance, outdoor entertaining to streaming services – the data sheds some light on Irish consumers to see what they are buying, listening to and planning to cut down on. The sample is representative of 4,000 adults aged […]
Wielopolski rejoins Bloom as ECD
Liam Wielopolski has rejoined Bloom as executive creative director. He has a wealth of international agency experience having worked with DDB, Y&R and Saatchi & Saatchi in his native South Africa. More recently, he was ECD at Core for four and half years. Over his 17 years in the business, he has racked up over […]
Huskies fully integrated into F&B
F&B Huskies, previously known as In the Company of Huskies, has been fully integrated into the global Forsman & Bodenfors (F&B) network. The creative agency will trade as Forsman & Bodenfors (F&B) Dublin with Jonathan Forrest remaining on as CEO. F&B employs 450 people in eight international market with offices in Gothenburg, Stockholm, New York, […]
Totem set to expand after award wins
Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
IAPI names FFF programme judges
Earlier this year the Institute of Advertising Practitioners in Ireland (IAPI), along with International Women’s Day, launched the Female Futures Fund (FFF). In recent weeks, IAPI received over 60 applications for the programme from women working in the institute’s member agencies from which a total of 25 will receive a bursary allowing them to take […]
Kirwan to head up marketing at Flogas
Rita Kirwan has joined Flogas as marketing and communications director. A highly respected marketer, she has held senior roles with some of Ireland’s best known retail, telco, FMCG and drinks brand owners. Most recently, she spent over nine years at German-owned discounter Aldi Ireland where she created the Kevin the Carrot advertising character and developed […]
Folk’s radio ad highlights swimming dangers
As spring kicks in and with summer on the horizon, Folk VML has created a radio spot for Water Safety Ireland (WSI) to tap into the trends of autonomous sensory meridian response (ASMR) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The spot, titled ‘Don’t Let […]
FM104 extends Al Gibbs’s shows
Dublin music station FM104 is extending its Freaks on Friday house and dance show to two shows a week – Friday and Saturday evenings. The show, hosted by deejay Al Gibbs, has been rebranded to Freaks with Al Gibbs. On air for nearly two decades, Freaks enjoys an enthusiastic following from lovers of house and […]
