In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
Archive2024
PP hits bullseye with cancer campaign
World Darts Championship sponsor Paddy Power (PP) has been credited by British prime minister Rishi Sunak with helping to save lives after a five-fold increase in the number of men in the UK checking their risk of prostate cancer in recent days. PP made their debut as sponsor of the championship held at London’s Alexandra […]
Wynne named Irish Sun editor
Fiona Wynne has been named as the new editor of the Irish Sun, replacing Kieran McDaid who was recently appointed editor of the Sunday Times in Ireland. A native of Cavan, Wynne has nearly 25 years’ experience in journalism. After graduating from DCU, she started her career as a news and features reporter in the […]
Bauer numbers boosted by Cash Machine
Bauer Media’s network of radio stations have seen audience figures rise due to the huge success of its controversial Cash Machine giveaway first launched in September 2021. The first Joint National Listenership Report (JNLR) published after Bauer bought the portfolio from Denis O’Brien’s Communicorp showed the network had a weekly reach of 1.7 million listeners […]
Heineken hires Verstappen for 0.0
Three-time World Formula 1 champion Max Verstappen is fronting a new campaign for Heineken 0.0. The core message is that consumers should never drive if they have been drinking alcohol. Heineken Ireland marketing director Fiona Curtin said that the campaign is the biggest yet for the alcohol-free beer. In the TV ad, Verstappen is seen […]
Glenisk tops Love Irish Food list
Irish yogurt brand Glenisk is the winner of Love Irish Food and the associate Global-sponsored bus advertising drive for 2024. The award will provide the midlands dairy brand with €86,000 worth of space in national bus advertising, aimed at broadening its visibility among Irish consumers. The award continues Love Irish Food’s media partnership with Global, […]
Tubridy to pen new Mail column
Ryan Tubridy has joined The Irish Mail on Sunday for a weekly column from this weekend. The radio and TV presenter, who parted company with RTÉ following a major controversy over payments, recently moved to London to host a new morning show weekdays on Rupert Murdoch’s Virgin Radio. The show is simulcast on Dublin’s Q102. […]
Late Late Toy Show again top draw
The Late Late Toy Show under new host Patrick Kielty hit the number one spot again last year out performing all other TV shows in 2023, the annual TAM Ireland/Nielsen Media list of top 50 most popular shows indicates. The Rugby World Cup kept the nation enthralled with almost 1.4 million viewing the Ireland-New Zealand […]
Elevate hosts talk on PR’s future
Consumer lifestyle PR agency Elevate will present a seminar on the future of public relations in the Irish Architectural Archive on Merrion Square in Dublin at 10.30am next Tuesday, January 16. Building on similar-themed events about the future direction of content, retail and ecommerce, the debate will look at what is happening in PR, including […]
Aldi campaigns for Irish food producers
Do you have a food product that you want to sell to Irish consumers? Eager to take your business to the next level? Whether you’re a baker, maker or a foodie innovator, Grow with Aldi is a programme that may interest you. This year, the German discounter which was voted Ireland’s most reputable supermarket in […]
Connelly rolls out new 123.ie message
Connelly Partners have been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle. It’s all part of 123.ie’s new campaign, about to launch across TV, VOD, radio and digital. It’s the sequel to the Remember/Forget campaign, which positioned 123.ie’s service and products as so good, […]
Aoibhín Lennon new OMA director
Aoibhín Lennon has been appointed as director of the Outdoor Media Association (OMA) and will oversee the outdoor industry representative body’s development and initiatives. She was previously business director and client director at Core’s Spark Foundry. She also worked overseas, as an account director and implementation planning and investment manager at ZenithOptimedia and GroupM’s MediaCom […]
Claire Byrne show gets new sponsor
Cash & Carry Kitchens has signed a one-year deal to sponsor Today with Claire Byrne on RTÉ Radio One, said to be worth around €350,000. The agreement, which was brokered by Havas Media, includes six ten-second stings per show, along with podcast and homepage plugs. The sponsor will also be entitled to promos during several […]
