Ad of the Month – Three’s ‘Monster Hunter’

Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and only network to do so.

The ad was written, presented, filmed and produced remotely. Direction was by Tom Merilion of Speers Films, from his home in France. The cast and their families shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with all parties attending edits, grade, VFX and VO sessions via video conference.

The granddad role is played by Irish stage and screen actor John Olohan.



Head of brand and marketing communications: Aislinn O Connor

Marketing manager: Ann Marie O Brien

Digital marketing manager: Cian McDonagh



Creative director: Kris Clarkin

Senior art director: Udi Ovadia

Senior producer: Sarah Chadwick

Business director: Sarah Sherry

Account manager: Beth McDonnell

Senior planner: Jack Murphy

Finished art: Simon Ross


Director: Tom Merilion

Production company: Speers Films

Post production

Windmill Lane

Editor: Lee Hickey

Post producer: Shayne Murphy

Grade: Matt Branton

Sound: Mick Creedon

Music: Denis Kilty

See the ad at



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