Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and only network to do so.
The ad was written, presented, filmed and produced remotely. Direction was by Tom Merilion of Speers Films, from his home in France. The cast and their families shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with all parties attending edits, grade, VFX and VO sessions via video conference.
The granddad role is played by Irish stage and screen actor John Olohan.
Head of brand and marketing communications: Aislinn O Connor
Marketing manager: Ann Marie O Brien
Digital marketing manager: Cian McDonagh
Creative director: Kris Clarkin
Senior art director: Udi Ovadia
Senior producer: Sarah Chadwick
Business director: Sarah Sherry
Account manager: Beth McDonnell
Senior planner: Jack Murphy
Finished art: Simon Ross
Director: Tom Merilion
Production company: Speers Films
Editor: Lee Hickey
Post producer: Shayne Murphy
Grade: Matt Branton
Sound: Mick Creedon
Music: Denis Kilty
See the ad at https://vimeo.com/421093880/601cc465eb