Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity.
Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, is run by Liam McDonnell (above).
Since Prisma’s launch last year, 16 agency groups have signed up to the platform for intelligence and controls, including performance data and management and finance insight. Prisma also promotes the creation of signature tech stacks, open integration with ad servers, data resources and IT vendors.
