Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide.
Aldi had an eight per cent share of grocery sales for the 12 weeks to mid-January (Kantar).
Foróige works with over 56,000 young people (aged 10-18 years old) and 6,000 volunteers through a network of 600 youth clubs and cafes, 147 projects such as the ‘Big Brother, Big Sister’ youth mentoring and other programmes. The Irish Cancer Society, FoodCloud, WEEE Ireland and St. Vincent de Paul will benefit from Aldi’s national programme.
Aldi Ireland has 122 stores nationwide.
McCann Manchester is Aldi’s media buyer and Boys and Girls handles creative.
