An Post, its PR consultancy The Reputations Agency and its creative ad agency JWT Folk were awarded the corporate social responsibility (CSR) award at the European Excellence in PR Awards in Lisbon for the An Post Address Point service. The service provides a secure, personal postal address to people who are homeless or in temporary accommodation.
The idea, developed by JWT Folk for An Post and activated by The Reputations Agency, has won four other international awards since Address Point’s launch last April – a Cannes Lion in the sustainable development goals category, a Clio and two Eurobest gongs. Through Address Point, An Post works with partners in improving access to essential services.
“We created a simple, practical facility that can help break the cycle of homelessness through the new Address Point service, a digital proxy address, linked to a local post office, which gives homeless people access to secure postal correspondence, ” An Post’s Anna McHugh said. A world first, Address Point, has reached over 34 million people worldwide.
Pictured outside the GPO are Catherine Walsh, head of CSR at The Reputations Agency, Karl Waters, creative partner, JWT Folk and Anna McHugh, head of communications, An Post
