With a general election looming, Breandán O Broin on how the parties size up By the time February’s Marketing.ie magazine hits reception desks, the date of the nation’s general election will almost certainly be known. As the battle for votes swings into feverish action, frontline and social media will be consumed with unending appraisals of the performance […]
Articles Archive
What’s in cinemas this year?
Ciara O’Hara looks ahead to some of this year’s highlights on the silver screen With end of year cinema admissions predicted to exceed 15 million last year, 2016 is expected to do even better. Family films feature high on this year’s list. Nostalgia abounds and highlights include Finding Dory, the sequel to Finding Nemo. With […]
Potato grower Tom Keogh top marketer
The man who developed the strategy for Keogh’s potatoes and luxury crisps in a bid to reverse the decline in Ireland’s potato market has been named Marketer of the Year. Tom Keogh researched how Irish people consume potatoes and grew a premium strategy through ties with retailers and innovative PR with the ‘Keogh’s – Grown […]
Unbranding of a summit
Breandan O’Broin on a major event which achieved heights of great distinction Where does the Cannes Festival take place? Cannes. Where is the Davos Conference held? Davos. The Rose of Tralee? You’ve guessed it. Where will the 2016 Dublin Web Summit take place? Lisbon. Will the unbranding work? Remember Classic Coke? It’s a marketing truism […]
Age of empathy
Colm Carey on why DAA is grounded by understanding consumer wants It is the age of empathy and we all must be psychologists and psychotherapists. So believes Jan Richards, head of insights and planning at the DAA. Speaking at the Association of Advertisers in Ireland (AAI) seminar on turning insights into action, Richards says as […]
DoneDeal, a site to behold
Highly classified Hugh Oram clicks on Ireland’s top trading website, DoneDeal When husband and wife team Fred and Geraldine Karlsson started DoneDeal.ie on their kitchen table in Wexford a decade ago, they had plans in place. Even though the business is now owned by a multinational group, the site still preserves the ethos of […]
Consumers more upbeat – agency survey
Agency study points to an improving economy Michael Cullen reports Improved consumer sentiment and behaviours shows the nation is coping better and easing off the breaks imposed during the recession. There are also positive shifts in personal circumstances and a belief in better times ahead, the latest report in a three-year research study entitled Mood […]
Dublin hosts Esomar world congress
Seduction trumps rhetoric Colm Carey reports from Esomar’s world congress held in Dublin What have a skydiver, a champion ballroom dancer, a mixed martial arts fighter, a marathon runner and a fencing champion got in common? They are all members of Esomar and they spoke at the body’s recent world congress in Dublin. The atmosphere, combined […]
Normal business rules apply
John Fanning on why marketing strategies basically remain the same If you were going to start a magazine in Ireland you could hardly have picked a better year than 1990. As Marketing first saw the light of day, the nation was still basking in the aftermath of Italia ’90 and the collective madness of a […]
PR but not as we knew it
Jim Walsh on the four changes that shaped PR over the past 25 years The first issue of Marketing magazine in September 1990 featured a round-up of PR agencies. Comparing the number of agencies in business today with those of 25 years ago shows a huge change in the companies operating in the sector. Leaving aside […]
Hottest Irish ads down the years
Michael Cullen casts a glance over a quarter century of great Irish ads In a poll of Marketing readers in 1999, Guinness ‘Island’ was voted Ireland’s Ad of the Century. Created by Arks in 1977, the ad showed a pub scene in the west of Ireland as locals waited delivery of kegs being ferried over […]
Rothco shows Cannes do
Rothco won a bronze award in the crisis communications and issues management category at the Cannes Lions Festival for its Shred of Decency campaign in support of the Yes side in the marriage equality referendum. The ads showing gay and lesbian couples involved making confetti from “negative and dishonest” distributed by some people advocating a […]
Advertisers discuss TV’s future
Michael Cullen reports from an RTE advertisers’ seminar on TV With TAM reporting that advertisers spent over €217 million on television last year, it means TV accounts for nearly a third of the Republic’s €750m ad spend. The KPMG figures for TAM cover spot, sponsorship, product placement and advertiser funded programming (AFP) revenue. […]
