Highly classified Hugh Oram clicks on Ireland’s top trading website, DoneDeal When husband and wife team Fred and Geraldine Karlsson started DoneDeal.ie on their kitchen table in Wexford a decade ago, they had plans in place. Even though the business is now owned by a multinational group, the site still preserves the ethos of […]
Articles Archive
Consumers more upbeat – agency survey
Agency study points to an improving economy Michael Cullen reports Improved consumer sentiment and behaviours shows the nation is coping better and easing off the breaks imposed during the recession. There are also positive shifts in personal circumstances and a belief in better times ahead, the latest report in a three-year research study entitled Mood […]
Dublin hosts Esomar world congress
Seduction trumps rhetoric Colm Carey reports from Esomar’s world congress held in Dublin What have a skydiver, a champion ballroom dancer, a mixed martial arts fighter, a marathon runner and a fencing champion got in common? They are all members of Esomar and they spoke at the body’s recent world congress in Dublin. The atmosphere, combined […]
Normal business rules apply
John Fanning on why marketing strategies basically remain the same If you were going to start a magazine in Ireland you could hardly have picked a better year than 1990. As Marketing first saw the light of day, the nation was still basking in the aftermath of Italia ’90 and the collective madness of a […]
PR but not as we knew it
Jim Walsh on the four changes that shaped PR over the past 25 years The first issue of Marketing magazine in September 1990 featured a round-up of PR agencies. Comparing the number of agencies in business today with those of 25 years ago shows a huge change in the companies operating in the sector. Leaving aside […]
Hottest Irish ads down the years
Michael Cullen casts a glance over a quarter century of great Irish ads In a poll of Marketing readers in 1999, Guinness ‘Island’ was voted Ireland’s Ad of the Century. Created by Arks in 1977, the ad showed a pub scene in the west of Ireland as locals waited delivery of kegs being ferried over […]
Rothco shows Cannes do
Rothco won a bronze award in the crisis communications and issues management category at the Cannes Lions Festival for its Shred of Decency campaign in support of the Yes side in the marriage equality referendum. The ads showing gay and lesbian couples involved making confetti from “negative and dishonest” distributed by some people advocating a […]
Advertisers discuss TV’s future
Michael Cullen reports from an RTE advertisers’ seminar on TV With TAM reporting that advertisers spent over €217 million on television last year, it means TV accounts for nearly a third of the Republic’s €750m ad spend. The KPMG figures for TAM cover spot, sponsorship, product placement and advertiser funded programming (AFP) revenue. […]
John Fanning reviews Paul Feldwick’s new book, The Anatomy of Humbug
EXPERTLY PLANNED John Fanning on why Paul Feldwick’s The Anatomy of Humbug is a must read Just in case you may not get to the end of this review let me start by saying this book is essential reading for anyone in our business. So there! The author of The Anatomy of Humbug is Paul […]
Integrated communications under scrutiny
JOHN CANACOTT EXPLAINS HIS DOCTORATE FINDINGS FROM A FORENSIC EXAMINATION OF INTEGRATED MARKETING COMMUNICATIONS, AKA IMC While I felt I had a clear view of the issues involved in integrated marketing communications (IMC), that all changed about three years ago when I started my doctoral research. The direction my studies would take was obvious to […]
Research: Leaking credibility
Colm Carey on why Irish Water is a case study in not getting it right If ever you wanted a case study in how not to impose a controversial decision on the citizens of a country look no further than Irish Water. A lot has been said about the water meter protests, the pros and […]
Adland’s tirades
Michael Cullen reports from the IAPI Rant Night in the Sugar Club The annual event where adlanders are encouraged by IAPI to let off steam and talk about topics which irk them most was another eye-opener. Ten speakers took to the stage in the Sugar Club to discuss everything from what clients won’t pay for to […]
Guns or Knives: Weapons at hand
Guns or Knives shoot from the hip and tell Michael Cullen about how they are attack minded Working in the shadow of a top advertising agency is fraught with fear. Ask Zara Flynn, who as managing director of Guns or Knives, faced the task of differentiating what they do for clients from the ‘mother ship’, […]
