EXPERTLY PLANNED John Fanning on why Paul Feldwick’s The Anatomy of Humbug is a must read Just in case you may not get to the end of this review let me start by saying this book is essential reading for anyone in our business. So there! The author of The Anatomy of Humbug is Paul […]
Articles Archive
Integrated communications under scrutiny
JOHN CANACOTT EXPLAINS HIS DOCTORATE FINDINGS FROM A FORENSIC EXAMINATION OF INTEGRATED MARKETING COMMUNICATIONS, AKA IMC While I felt I had a clear view of the issues involved in integrated marketing communications (IMC), that all changed about three years ago when I started my doctoral research. The direction my studies would take was obvious to […]
Research: Leaking credibility
Colm Carey on why Irish Water is a case study in not getting it right If ever you wanted a case study in how not to impose a controversial decision on the citizens of a country look no further than Irish Water. A lot has been said about the water meter protests, the pros and […]
Adland’s tirades
Michael Cullen reports from the IAPI Rant Night in the Sugar Club The annual event where adlanders are encouraged by IAPI to let off steam and talk about topics which irk them most was another eye-opener. Ten speakers took to the stage in the Sugar Club to discuss everything from what clients won’t pay for to […]
Guns or Knives: Weapons at hand
Guns or Knives shoot from the hip and tell Michael Cullen about how they are attack minded Working in the shadow of a top advertising agency is fraught with fear. Ask Zara Flynn, who as managing director of Guns or Knives, faced the task of differentiating what they do for clients from the ‘mother ship’, […]
Sponsorship: A question in sport
Liam Gaskin on the owner rights and wrongs in rugby and golf deals At time of going to press, word has it that the Government plans to make the RBS Six Nations rugby championship free to air to prevent cable and satellite sports channels from buying exclusive rights to live coverage from next year. […]
Design: Experts in weaving webs
John Moore on why creating websites should really be left to designers Once upon a time there was a powerful ‘being’ called the webmaster. The webmaster was the holy trinity of writer, designer and developer. Often from a network IT background, their role was more security guard than marketeer. The site’s design, accessibility and ability […]
Why Epsilon demands attention
Global brands are taking notice of Epsilon, Michael Cullen writes Epsilon? What’s it all about? A sign in the agency’s boardroom tries to explain: “We make connections that bond people to brands”. Owner holding company Alliance Data Services (ADS) is quoted on the NYSE top 500. Online visitors to Epsilon’s website may explore in different […]
John Fanning on a book about mindfulness
John Fanning reviews a book which extols the virtues of mindfulness Being a sceptic of faddy enthusiasms emanating from techie El Dorados like Silicon Valley or Silicon Dock, David Gelles’s Mindful Work was approached with some trepidation. But I was reassured by the author’s credentials: a journalist whose career began with the Financial Times […]
Design: John Moore calls for a spring clean
Every year around this time spring cleans happen. Applying some professional wardrobe de-cluttering theory and asking whether or not the jacket had an outing in the past 12 months, we ruthlessly bin the old and re-organise the new. It’s a positive experience similar to the feeling of packing light for a holiday or moving into […]
Cover story: Sponsorship watchers
Michael Cullen asks Livewire’s partners to outline their business plans Anyone doing an online search for ‘Livewire’ will find what Google calls up is “an energetic and unpredictable person”. The people behind Core Media’s new sponsorship unit are no doubt happy with the “energetic” part of the definition. “Unpredictable” is more fraught as it conjures […]
Research: Data aside, better get personal
In his Research File, Colm Carey writes on why big data shows scant regard for people Darren Harris is a double Paralympic athlete. He has a degree in mathematics and has studied psychology. In a talk on BBC Radio 4’s Forethought, Harris compares people and prime numbers. Both are unique and indivisible. Prime numbers are abstract, people […]
Planning: Why brands need closer ties
Kathy Troy, senior planner at MCCP, on why brands must build strengths and get closer to today’s consumers Having weathered tough economic times in recent years, Irish consumers now want practical but positive brand experiences to carry them into the future. In predicting trends set to impact on Irish business in 2015, Kathy Troy, […]
