Marketing.ie editor Michael Cullen will soon publish a book about his time living in Australia in the late 1980s. Echoes from Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Western Australia and the Northern Territory. Tales of friendship, adventure, joy, and tragedy. The author recounts […]
Articles Archive
Moran on driving adland’s potential
As I begin my term as president of the Institute of Advertising Practitioners in Ireland (IAPI), I’d like to set out my focus for the next two years. While it will be challenging, IAPI aims to use what we have learned from the successes of other creative sectors and advocate for increased government recognition and […]
IAPI calls for Effie entries
Advertising agencies have until Tuesday, June 25 to enter this year’s Effie effectiveness awards. The competition is organised by the Institute of Advertising Practitioners in Ireland (IAPI) and sponsored by An Post Commerce, ESB and RTÉ Media Sales. Following a soft launch in February and case writing clinics last month, entries are open with various […]
Will robots buy electric cars?
Dave Tallon on the great AI eclipse and the quickening In 1955, the president of the United Automobile Union, Walter Reuther, was being shown through the Ford Motor plant in Cleveland. A company official proudly pointed to some new automatically controlled machines and asked Reuther: “How are you going to collect union dues from these […]
Making sound branded podcasts
Alan Bennett outlines the value of well-made podcasts to Irish marketers Should your company have a podcast? Perhaps. And, maybe more than one. Branded podcasts represent a potent avenue for businesses to engage with consumers in an intimate and authentic manner. Podcasts typically have a running time of at least 30 minutes, engagement is high, […]
Sky’s Donnellan wins Marketer of the Year
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new strategy for Sky which saw a global brand with close ties to […]
Why ads high on emotion work best
Fiona Field argues strongly in favour of advertisers that engage consumers’ hearts when trying to entice them to buy brands There are moments when you know a campaign has hit the jackpot. One evening, I got a message on the family WhatsApp group and the picture that greeted me was of my father-in-law at the […]
Van Belleghem on ChatGPT’s importance
Steven Van Belleghem considers the impact ChatGPT may have on customer experience as people come to rely on it more and more It is hard to deny that TikTok has been one of the business success stories of the last few years. One of the main factors behind that success is undoubtedly its interface: it […]
Emerald Park owner determined to thrill
Emerald Park’s Charles Coyle has high hopes for the family amusement park and zoo with two major new rides on the way When a farmer-turned-entrepreneur decided to turn 55 acres of fields in the Meath townland of Kilbrew into an adventure park housing exotic animals and rollercoaster rides he could hardly have foreseen the extent […]
Media funding needs reimagining
Garrett Harte writes that as RTÉ’s future comes under scrutiny, the wider broadcast market must be included in any new plans In 2011, during the Arab Spring revolution in Tunisia, a group of local students involved in the uprising had first hand experiences of media extensively regulated by the government and the destructive prevalence of extremist […]
Romaniuk’s new book merits attention
John Fanning on why Irish marketers should regard Dr Jenni Romaniuk’s new book on brand health as an important read The old chestnut that marketing departments know that half their marketing communications budget works, but not which half, is thankfully long dead and buried. Its demise helped by pioneering studies of how advertising works by […]
Oliver – an agency like no other
Michael Cullen talks to Oliver Ireland founder and chief executive Mark McCann on how his business model has paid dividends for agency and client alike Ask Mark McCann what Oliver stands for and he responds matter-of-factly with the two E’s – effective and efficient. Effective in marketing communications and efficient in how it executes professional […]
Helen Edwards’ book a must for marketers
John Fanning recommends From Marginal to Mainstream, Helen Edwards’ new book on how brands can be strengthened and the way to get there In these uncertain times even trying to stay afloat is difficult as marketers try to navigate the conflicting demands of anxious price-fixated customers, paranoid chief executives and their boards, rapacious retailers and […]
