In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or intend to […]
Articles Archive
IAPI publishes Effie winners’ studies
The Institute of Advertising Practitioners in Ireland (IAPI) has published a second collection of Effie Award winning case studies showing the best of creative effectiveness in the Irish market. Some information and results have been redacted for confidentiality reasons. IAPI joined the Effie network in 2019, to help expand Irish creative and marketing effectiveness onto […]
Hartley new Google boss in Ireland
Google has announced the appointment of Vanessa Hartley with the group’s current vice-president of EMEA sales taking on the top executive role in Ireland with immediate effect. The appointment comes just weeks after outgoing Irish boss Adaire Fox-Martin said she was leaving the company. Hartley has worked with Google Ireland since 2014 and has held […]
Cullen writes about his days in Australia
Marketing.ie editor Michael Cullen will soon publish a book about his time living in Australia in the late 1980s. Echoes from Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Western Australia and the Northern Territory. Tales of friendship, adventure, joy, and tragedy. The author recounts […]
Moran on driving adland’s potential
As I begin my term as president of the Institute of Advertising Practitioners in Ireland (IAPI), I’d like to set out my focus for the next two years. While it will be challenging, IAPI aims to use what we have learned from the successes of other creative sectors and advocate for increased government recognition and […]
IAPI calls for Effie entries
Advertising agencies have until Tuesday, June 25 to enter this year’s Effie effectiveness awards. The competition is organised by the Institute of Advertising Practitioners in Ireland (IAPI) and sponsored by An Post Commerce, ESB and RTÉ Media Sales. Following a soft launch in February and case writing clinics last month, entries are open with various […]
Will robots buy electric cars?
Dave Tallon on the great AI eclipse and the quickening In 1955, the president of the United Automobile Union, Walter Reuther, was being shown through the Ford Motor plant in Cleveland. A company official proudly pointed to some new automatically controlled machines and asked Reuther: “How are you going to collect union dues from these […]
Making sound branded podcasts
Alan Bennett outlines the value of well-made podcasts to Irish marketers Should your company have a podcast? Perhaps. And, maybe more than one. Branded podcasts represent a potent avenue for businesses to engage with consumers in an intimate and authentic manner. Podcasts typically have a running time of at least 30 minutes, engagement is high, […]
Sky’s Donnellan wins Marketer of the Year
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new strategy for Sky which saw a global brand with close ties to […]
Why ads high on emotion work best
Fiona Field argues strongly in favour of advertisers that engage consumers’ hearts when trying to entice them to buy brands There are moments when you know a campaign has hit the jackpot. One evening, I got a message on the family WhatsApp group and the picture that greeted me was of my father-in-law at the […]
Van Belleghem on ChatGPT’s importance
Steven Van Belleghem considers the impact ChatGPT may have on customer experience as people come to rely on it more and more It is hard to deny that TikTok has been one of the business success stories of the last few years. One of the main factors behind that success is undoubtedly its interface: it […]
Emerald Park owner determined to thrill
Emerald Park’s Charles Coyle has high hopes for the family amusement park and zoo with two major new rides on the way When a farmer-turned-entrepreneur decided to turn 55 acres of fields in the Meath townland of Kilbrew into an adventure park housing exotic animals and rollercoaster rides he could hardly have foreseen the extent […]
Media funding needs reimagining
Garrett Harte writes that as RTÉ’s future comes under scrutiny, the wider broadcast market must be included in any new plans In 2011, during the Arab Spring revolution in Tunisia, a group of local students involved in the uprising had first hand experiences of media extensively regulated by the government and the destructive prevalence of extremist […]
