Colette Henry asks are horizons shrinking for Irish youths and the brands targeted at them?
Articles Archive
It starts with a pencil
Shane McGonigle and Julie Crawford told Michael Cullen about how Leo Burnett is shaping up
TV3’s serious intent
Kevin Rafter looks at what TV3 is doing to create a more credible image for itself
Capitalising on news
Hugh Oram spoke with Evening Herald editor Stephen Rae and executive editor Claire Grady
Power of Digital
Nick McGivney spoke to Cybercom boss Jonathan Forrest about the realities of digital
Bridging Gaps
Brian Swords tells Michael Cullen how as president of the Institute of Advertising Practitioners in Ireland (IAPI) he has tried to help agencies win in the new economy
Dining on fame
Kathy O’Meara on the fascination with reality TV and the media’s appetite for salacious gossip
Whole new deal
WPP now has an extra layer to its new media offering with the launch of Neo@Ogilvy. Is it more of the same just rebranded, or will Dave Smyth and his team of
Cinema Re-run
Kathy O’Meara on how part of the Ward Anderson stable acquired Pearl & Dean cinema advertising
More Mainstream
Kevin Rafter on how journalists have had to adapt to the complexities of business reporting
