Articles Archive

Kathy O'Meara

Dining on fame

Kathy O’Meara on the fascination with reality TV and the media’s appetite for salacious gossip

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Hugh Oram

Different Vision

Hugh Oram profiles TG4, the Irish language TV station launched 14 years ago

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Ogilvy

Whole new deal

WPP now has an extra layer to its new media offering with the launch of Neo@Ogilvy. Is it more of the same just rebranded, or will Dave Smyth and his team of

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Kathy O'Meara

Cinema Re-run

Kathy O’Meara on how part of the Ward Anderson stable acquired Pearl & Dean cinema advertising

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kevin Rafter

More Mainstream

Kevin Rafter on how journalists have had to adapt to the complexities of business reporting

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KEEPING IT COUNTRY

Set to change

Geraldine O’Leary talked to Michael Cullen about her role in RTE as commercial director for television, on why talk about the demise of TV is exaggerated, her concern about today’s business model in the bigger agencies and why content is paramount

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Brendan Beere

Counter Attack

It's been a hard day's night In the first in a series of research profiles, Brendan Beere looks at how the alcohol market has been coping with the economic downturn; results for 2009 but particularly what's ahead for the industry 2009 was a turbulent year for the alcohol industry in Ireland. Actually, that's somewhat of […]

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Patrick Meade

People Power

Crowdsourcing – find or fad? Patrick Meade questions the trend of marketers using people power to generate ideas Since this is Marketing.ie magazine and the chances are you're a marketing professional you've probably heard about crowdsourcing. In fact, unless you spent 2009 on sabbatical in Siberia you couldn't really have avoided the concept. Crowdsourcing is […]

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United Attack

Jim Donnelly, Miriam Hughes and Gary Brown explain why DDFH&B believes the group approach is the best way of tackling marketing communications. The trio spoke to Michael Cullen about their ethos and how their business has faired in recent times

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SUBCONSCIOUS PROBINGS

Absurd Passion

Surrealism has been described as “a love of the absurd”. But how great an influence has the avant-garde movement founded by Andre Breton out of an outrage for those “selling their soul to commerce” by producing ideas “at the behest of money” been on advertising? We asked some adlanders to comment

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Colm Carey

Deep and meaningful

Colm Carey was at an industry breakfast where he learned that Feargal Quinn dreads accountants

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Still Shining

Bold headlines and colourful angles to stories give the Irish Daily Star recognition among the tabloids

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Breandan O Broin

Same Old Bankers

Stray thoughts

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