Hugh Oram on trends on the voiceover front where artists are trying hard to raise the volume again
Articles Archive
Research Minded
Michael Cullen spoke with Richard Waring about how research can help resolve marketing and media issues and work towards building brands
Nifty Fifty
A businesslike look back at UTV Hugh Oram on a book which chronicles UTV's social history going back half a century “It is my privilege, my rare privilege; in fact it is my unique privilege to be the first person to appear before you on Ulster Television.” These were the first words uttered by Sir […]
Cover Story
John Noonan, sales and marketing director, Flahavans, has been voted Marketer of the Year for his lead role in repositioning the famous Irish porridge oats food brand and for developing a long-term strategy in helping it to compete with the major cereal brands in Ireland, including Kellogg, Nestle and Weetabix with over 80 per cent […]
Media
It is difficult to believe now but throughout the 1990s RTE steadfastly refused to publish information about its top earners.
Online
Many years ago, the first space shuttle was launched. It had problems while in orbit as the heat-resistant tiles on its underside were falling off.
Cover Story
A TV commercial for a little known Belgian bottled water drowned out the major brands and upset the big guns at the 47th Sharks International Advertising Festival in Kinsale by taking the grand prix prize.
Media
Change and how agencies are trying to get to grips with the shifting mediascape was the main topic for debate at a industry conference hosted by RTE, Michael Cullen reports
