Behaviour & Attitudes (B&A) won the grand prix and three category awards at the Research Excellence Awards held as part of the Marketing Society annual Christmas lunch held in the Shelbourne Hotel. AIB’s ‘Backing Brave’ won the top overall prize after collecting the advertising research and brand development and strategy categories. B&A also won the excellence in data analytics category for its work on developing the RTÉ.ie website.
Red C won the innovation and research category for Aer Lingus. Millward Brown was the winner in the public policy and social research category for the Irish Cancer Society. Bord Bia’s ‘Mind Over Muscle’ campaign was the winner in the excellence in qualitative research. The awards were presented by Dr Damien McLoughlin from UCD Smurfit Business School, who has chaired the Marketer of the Year judging for Marketing.ie for some years.
After lunch entertainment was provided by Apres Match‘s Risteard Cooper.
