McCann Dublin and Blue Cube have merged to form a new agency operating under the name McCannBlue. From July 15, the new agency will be based in Grand Canal Dock. In a statement announcing the move, it was said “McCannBlue is not a digital agency. Nor an agency with digital capability. But a creative agency for the here and now”. Under the new structure, Orlaith Blaney of McCann Dublin will take the reins as CEO.
Sébastien Sicot, currently Blue Cube’s managing director, becomes digital director of McCannBlue. McCann clients include Microsoft, SafeFood, Kerry Foods, Health and Safety Authority, Davy Select, Deep RiverRock, Subway, Purina, Nestle Cereals, Dundrum Town Centre, Tayto, Rape Crisis Centre and St Vincent de Paul.
Blaney is vice president of the Institute of Advertising Practitioners in Ireland (IAPI), honorary secretary of the International Women’s Forum (IWF) and is on the advisory board of the Women’s Executive Network (WXN). Liam Kavanagh, president of the Dublin Chamber of Commerce and managing director of The Irish Times, recently appointed Blaney as his nominee to the Dublin Chamber of Commerce council.
In 2011, Sicot was appointed managing and creative director of Blue Cube Dublin. Blue Cube clients include the National Lottery, Meteor, Aer Lingus, Donegal Creameries, Bewley’s and XS Direct. Blue Cube’s sister agency in the North, AV Browne, continues to trade as before, an agency spokesperson confirmed.