Blinder merges with Max Films


One of Ireland’s top TV commercials production companies Blinder has joined forces with Max Films to form Pull the Trigger. The merger sees director Richie Smyth and director-producer Kieron J Walsh combine with producer and former journalist and student rights activist Maxine Brady. Smyth’s work includes award-winning campaigns for the ISPCC children’s charity (above) created by Ogilvy’s Des Kavanagh and Laurence O’Byrne.

The ads won heaps of awards at the Sharks festival in Kinsale, ICAD and even a bronze Lion at Cannes.

Blinder’s other TVC credits include AIB Surfer and Liberty Insurance Manifesto for Rothco, Heineken Memory Hotel and Club Orange’s Best Bits in the World for Britvic, created by Chemistry. Walsh’s movies include Roddy Doyle’s When Brendan Met Trudy, The Savage Eye and Jump. Blinder, based in Ringsend since its launch in 2005, provides services for international production companies such as MTV, Gorgeous and Knucklehead.

Max Films, launched in 2000, has handled a wide range of TV ads for the likes of Kerry Foods, Bank of Ireland, Calor and Heineken International. Brady began her advertising career working with Declan Farrell’s After Dark Films but left to set up her own TVC commercials business. Max Film’s talent in recent years has included Des Mullan, Simon Eustace, Dario Piana and former 10CC band member, Kevin Godley.

To watch ISPCC’s I Can’t Wait, click on

For more on Max Films, go to

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