A Limerick mum who launched a series of new books to help her son who has a serious development brain disorder has won a prize valued at €15,000 in 4FM’s ‘Doing it for Themselves’ nationwide competition.
Avril Webster set up Off We Go Publishing as a learning tool for her son, Stephen, now aged ten, as a way of helping him to develop day-to-day skills and cope with new experiences in his life.
Webster’s Off We Go Publishing venture will now receive a radio and press advertising package plus a PR and advertising campaign provided by Unique Media to the value of €15,000.
Judging the 4FM competition were Senator Feargal Quinn, founder of Superquinn; Tanya Airey, managing director, Sunway Travel; Richard Curran, deputy editor, The Sunday Business Post and Martin Block, chief executive of 4FM.
4FM, the multi-city station targeting over-45s, reported 95,000 listeners a week, a one per cent market share, after only four months on air. The station’s top presenters include Gareth O’Callaghan, Jimmy Greeley, Derek Davis and Tom McGurk.
Book publishing venture pays off for Limerick mum
About Michael Cullen
