BoyleSports has been Cheltenham ready this week by building anticipation for the iconic festival with a series of digital out of home (DOOH) introducing countdown triggers. With 28 races across the four-day festival, the bookmaker creates a call to action with triggers counting down each race and content showcasing the name and time of the race.
Alongside the deliverables, BoyleSports promotes its Cheltenham Money Back offer, with the campaign fronted by their racing ambassador, 2017 Cheltenham Gold Cup winning jockey Robbie Power. PML Group’s Dynamic CMS platform allows brands to deliver contextually relevant ads at scale and in real-time seamlessly across DOOH networks.
Research shows that such DOOH content boosts ad effectiveness by an average 18 per cent.
Using in bar panels and urban roadside digital formats in the form of Social D’s, Orbscreen and Digipanels ensures the ads hit the right people at the right time with a relevant message. BoyleSports has also taken over city streets in Ireland with large banners appearing across locations in Dublin, Cork, Galway and Limerick.
The campaign was planned by PHD with placement by Source OOH.