Spark Foundry, the media agency which is part of Core, has been ranked number one in the latest qualitative report released by Recma, the global independent assessment agency. Recma is the only independent global research company which evaluates 1,400 media agencies in 90 countries worldwide based on 18 criteria grouped into four sets.
The four sets are competitiveness in pitches over three years; momentum, which includes new business balance and growth rates as well as hiring talent and awards; resources in digital and diversified services, including data and content and a capability to manage major accounts, as well as relationship stability. Spark Foundry scored an ‘A’ grade in the report.
Core increased its overall lead among Irish media agencies from 25 to 29 qualitative points.
Speaking about the ranking, Sandra Alvarez, managing director, Spark Foundry, said being part of Core was a key part of this success as the group has access to leading experts in the market across creative, investment, data, research, strategy and sponsorship. None of the success would be possible without such a collaborative and diversified structure.
Aidan Greene, Core’s deputy CEO, said the Recma results were an affirmation of Core’s vision and strategy. Core has over 300 group employees across nine practices – creative, data, investment, learning, media (comprising Mediaworks, Spark Foundry, Starcom and Zenith), recruitment, research, sponsorship and strategy.
Pictured are Spark Foundry board directors Gemma Corbett, Aileen McDaid, digital; Sandra Alvarez, MD; Helen O’Rourke, deputy MD and Dave Kirkpatrick, digital strategist.