Cadbury's targets students with Wispa Gold run

Cadbury Ireland is giving away digital ad space to students across the country in recognition of their efforts to bring back Wispa Gold. The campaign, created by UK digital agency Marvellous, allows students to post and share messages on campuses through a mobile to screen interaction.

The concept leads to a mobile site where students, using their mobiles, can write a message, which then appears instantly on the branded screens in college bars and across their student union. All messages appear in Wispa Gold font to increase brand awareness.

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