Carat retains FBD group

No Nonsense TVC Publicis

Dentsu’s Carat has been retained to handle the media planning and buying for FBD and insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis.

Carat has handled the FBD group for the past four years.

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