Lina Meshael is a strategy director at WPP Media Ireland, where her clients include Fáilte Ireland, Suntory, SEAI and Laya Healthcare. With over 12 years’ international experience, she specialises in strategies that fuse audience behaviour, culture, and media effectiveness. A two-time Telly Award winner, she holds an MSc in digital marketing from UCD Smurfit Graduate […]
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20 Questions: Sinead Mitchell, Guaranteed Irish
Sinead Mitchell is head of marketing and PR at Guaranteed Irish, a non-profit business membership organisation representing indigenous and international businesses operating in Ireland. She is an experienced marketing and communications professional with a background which includes healthcare and hospitality. She is skilled in achieving KPIs, fostering strong relationships, and driving results with a proactive, solutions-focused approach. […]
20 Questions with Joao Rozario, Irish Distillers
Joao Rozario is the international marketing director for Irish Distillers. A native of Brazil, he joined the company’s French owner, Pernod Ricard, from Unilever in 2008 as group brand director premium spirit brands. He held various marketing roles with the group in the US and Italy. He is now based in Dublin where he is […]
20 Questions with Bernie Keogh, A Lust For Life
Bernie Keogh is managing director of A Lust For Life, a charity which develops mental health educational programmes in primary and secondary schools. She is former managing director of Alternatives and worked in marketing roles at Irish Distillers on Jameson and L’Oreal in Paris. She is an executive coach operating under her own brand, We Love People, […]
20 Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
20 Questions with Deirdre Schwer, Audi Ireland
Deirdre Schwer is head of marketing and customer experience at Audi Ireland. She has worked across the auto industry on BMW, Mercedes-Benz and General Motors brands. She developed a sponsorship programme, which includes RTE Radio 1’s Second Captains series and a partnership with Stella Cinemas. 01 What was your earliest ambition? To become a primary […]
Louise O’Reilly, Business to Arts
Louise O’Reilly is chief executive of the Business to Arts charity that encourages private sector support for the arts through corporate partnerships. She works with businesses like Bank of Ireland, Accenture, CBRE, ESB, and Arthur Cox to SMEs across the country to promote engagement with the arts and greater social impact. 01 What was your […]
20 Questions with Shemaine Doyle
Shemaine Doyle is the founder and managing director of the Brave marketing agency. She has over 20 years’ experience marketing food and beverage brands, having worked with Cuisine de France, Costa Coffee, Pret-A-Manger and others. She spent over a decade working in the United Arab Emirates (UAE). In 2021, she returned to Ireland and set […]
20 Questions with Baz Ashmawy, TV personality
Baz Ashmawy is a TV and radio presenter whose shows include 50 Ways to Kill Your Mammy on Sky One. The show was inspired by Baz’s mum, Nancy, who wanted to do a skydive. His other shows include the reality show Fáilte Towers and DIY SOS: The Big Build Ireland on RTE. He fronts for […]
20 Questions with Gráinne Mullins
Gráinne Mullins is the award-winning pastry chef behind Grá Chocolates artisan confectionery. Crafted and hand painted in batches in Mullins’ hometown of Kilchreest, Co Galway, the sweets are made from locally-sourced produce like Sliabh Aughty Honey and Achill Island Sea Salt. She is the current holder of the Euro-Toques Young Chef of the Year and […]
20 Questions with Ger Walsh, The Blink Group
Ger Walsh set up The Blink Group marketing and event agency in 2006 with her husband, Graham Carroll, in a box room in their house in Enniskerry, Co Wicklow where they live with their three children. From the age of 11, she was teaching dance classes or selling grass heads to fellow classmates. Based in […]
20 Questions with Lucy Kennedy, broadcaster
Lucy Kennedy is a TV and radio presenter. She co-hosts The Colm & Lucy Breakfast Show with Colm Hayes on Classic Hits and presents the Living with Lucy reality TV show on Virgin Media. She has acted as an ambassador for a number of brands, including Gala Retail and most recently Benecol cholesterol-lowering drink. 01 […]
Twenty Questions with Abi Moran
Abi Moran is chief executive of Folk Wunderman Thompson, part of WPP’s Ireland network. Agency clients include Vodafone, An Post, Bord Gáis Energy, Irish Life, Brennans and Lidl. As vice president of the Institute of Advertising Practitioners in Ireland (IAPI) and co-chair of IAPI’s sustainability council, she hopes to help drive work that prompts environmental […]
