Creative agency TBWA was hired to collaborate in a digital project along with the agency’s client, the GAA, the Alzheimer Society of Ireland and RTÉ Archives. Together, they have assembled commentaries by the late GAA broadcaster Mícheál Ó Muircheartaigh to help people with dementia reconnect with some of Ireland’s most treasured sporting moments. The library […]
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Core study hails cultural support
New research from Core suggests Ireland is experiencing a renewed cultural moment, with the public recognising a growing sense of cultural confidence across music, film, language and the wider creative industries. The research highlights strong public support for the visibility and revival of Irish culture. Some of the report’s headlines: 60 per cent of adults […]
98FM in tune with outdoor calls
A new campaign promoting Bauer Media Audio’s 98FM as the destination for ‘Dublin’s Best Music Mix’ has been launched across the capital. The campaign comprises out of home (OOH), on-air and social media will run for several weeks. Spanning 103 sites, the OOH ads are aimed at maximising visibility across key commuter corridors and high-footfall […]
RTÉ signs up as Effie title sponsor
RTÉ is the new title sponsor of the Institute of Advertising Practitioners in Ireland (IAPI) Effie awards and effectiveness year programme. The value of the “multi-year partnership agreement” was not disclosed. The sponsorship is aimed at heightening advertising effectiveness with a programme of “thought leadership, research and capability-building”. The fourth annual Effies, which were presented […]
Omnicom makes senior reshuffle
Omnicom Media Ireland has announced a number of senior management changes. After six years leading PHD, Gemma Teeling (above) has been promoted to the group role of chief client officer. Replacing her as the agency’s managing director will be Sinéad Manly, who is currently group head of client and growth, and was previously head of […]
AI demands an agency rethink
VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value Model’ outlines why pricing changes alone are no longer enough and recommends that agencies adopt other offerings as AI cuts revenue by reducing hours […]
Vodafone announces Pitchside winners
Vodafone has announced Thomp2 Socks and House of Hofu as the winners of the Six Nations ‘See Your Business Pitchside’ competition. Worth over €25,000 in advertising value, it will provide both family-founded SMEs, with exposure for their brands pitchside on digital screens at the Aviva Stadium during Ireland’s final two Six Nations matches. House of […]
PRCA elects new board of directors
The Public Relations Consultants Association (PRCA) has appointed a new board of directors that includes Sonia Harris Pope, Harris PR; Niamh Hopkins, Legacy Communications and Martyn Rosney of Reputation Inc. Chair Martina Quinn of Alice PR, Justin Bowers of Keating and Susie Horgan of Springboard Communications have stepped down. Impact The new board members will […]
IAPI teams up with Media Literacy
Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives attended the briefing, where teams from agencies and brands will compete for the chance to represent the country at the global competition in Cannes in […]
Mediahuis brands trust as new currency
Trust is the new currency for media in a world of fake news and information overload, Mediahuis fellow of journalism and society Peter Vandermeersch said. Speaking at an agency event entitled ‘Trust in the Media’, the former Ireland boss of the Belgian publisher said consumers value print and digital content that is trustworthy, quality and […]
Fiona Field steps down as OMD boss
Fiona Field has resigned as managing director of OMD and as a board director of Omnicom Media to start her own business. In a statement to the industry issued by Omnicom CEO Jason Nebenzahl, it was confirmed that Field had decided that the time was right for her to relinquish her current roles at the […]
123.ie renews MCD concerts deal
123.ie has renewed its contract with Live Nation and MCD, which sees it return for a second year as a sponsor of the Malahide Castle and the Irish Museum of Modern Art (IMMA) concert series. The deal sees the insurance brand support a summer programme of live shows across Malahide Castle and IMMA, two of […]
Costello to head up Hometree’s comms
Hometree has appointed sustainability specialist Laura Costello as its first chief communications officer, creating a new executive role as the nature restoration charity invests in brand and public engagement to scale its national impact. Costello joins from Thinkhouse, where she continues to advise clients on sustainability and planet services. Costello is also director of Purpose Disruptors […]
