Publicis Dublin managing director Geraldine Jones has been appointed as the new president and chair of the Institute of Advertising Practitioners in Ireland (IAPI), the representative organisation for the advertising and communications industry. Her two-year term starts in January when she will formally succeed Abi Moran, chief executive, Folk VML. Jones has held senior positions […]
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Adland to embrace Net Zero Wheels
Ad Net Zero Ireland has launched Net Zero Wheels (NZW), a travel initiative which allows people working in advertising and media to trial eBikes and cut their carbon footprint. The year-long programme will see 45 professionals trial a Bleeper eBike for four months at no cost, offering a practical, low-risk way to adopt low-carbon commuting. […]
Core’s DPC ads on ‘sharenting’
Core has created a new campaign for the Data Protection Commission about the possible harms of ‘sharenting’ – where parents share information, images, and videos of their children on social media. The commercial, shot in Dún Laoghaire Shopping Centre, aims to reach parents of children under 18, with a stark reminder about child safety. The […]
RDS stadium now Laya Arena
Healthcare insurer Laya has secured the naming rights for the Royal Dublin Society (RDS) in an undisclosed deal with Leinster Rugby which sees the famous Ballsbridge venue renamed the Laya Arena. Following a €52 million redevelopment programme, primarily of the Anglesea Stand and Grandstand, the ground has now moved to a capacity of over 20,000. […]
Mediahuis rolls out Crime World.com
Mediahuis Ireland has launched a new subscription-based crime website, replacing SundayWorld.com. Crime World.com builds on the similarly-titled podcast hosted by Nicola Tallant (above). The new platform covers crime, courts, and the criminal underworld for audiences at home and overseas with real-time updates, in-depth investigations and analysis. Brian Farrell, editor, Sunday World, described the move as […]
Marketing Society fills council roles
Nominations for five vacancies on the Marketing Society council are about to close. David Deeley, Kerry; Rory McDonnell, Glanbia Performance Nutrition; Pauline Murnin, Uisce Éireann; Sarah Sherry, Boys+Girls, and outgoing chair Orlagh Geraghty (pictured), Britvic, are set to step down from the council at the end of the year. The departures create five vacancies on […]
Shoppers warm to Knorr initiative
Unilever ran a brand activation for its Knorr food brand last weekend. The ‘Give Winter More with Knorr’ truck visited shopping centres across Dublin in Nutgrove, The Square in Tallaght and Dundrum Town Centre from midday to 4pm, where members of the public were invited to enjoy a warming cup of Knorr soup and take […]
Dentsu finds loud shout for music
When it comes to concert-going and festivals, Irish adults are energised by live music with younger audiences leading the charge in attendance, spending, and brand engagement, the latest Pulse report by Dentsu indicates. The study showed that concerts made a strong comeback this summer, with one in three Irish adults attending at least one music […]
Folk creates Lottery Christmas ad
Generosity of spirit is the theme of the National Lottery’s Christmas campaign created by Folk VML. The TV commercial is the latest chapter in the brand’s long-term ‘Dreams Waiting to Happen’ platform. The aim of the campaign is to bring a warm, human story to screens at a time of year when human kindness feels […]
Activ8 backs TG4’s heritage series
Activ8 Energies solar panel installer is the sponsor of TG4’s new property series, Buildings Beo in an undisclosed deal brokered by Buymedia. The six-part series, presented by Carrie Crowley (above), starts at 8.30pm on Wednesday, November 19. It follows the restoration of heritage buildings across Ireland, from forgotten mills to historic schoolhouses. First up for […]
Keane gets festive for Sky Mobile
Following Sky Mobile’s ‘Expect More’ platform launch last year, the brand continues with its promise to give customers more this Christmas. The latest ad in the series again features former Manchester United and Republic of Ireland midfielder and Sky pundit Roy Keane, whose famously high expectations are put to the ultimate test during the season […]
IAPI to fill three board vacancies
The Institute of Advertising Practitioners in Ireland (IAPI) is to hold an election this month for three vacancies on its board as Abi Moran, Maura Ashe, Jonathan Conlon and Abi Moran reach the end of their term. Those remaining on the board are Anna Doyle, Starcom and Chris Cashen, WPP Media Ireland, company secretary and […]
TPH creates new Bolands Mills’ ID
Bolands Mills, the iconic Dublin landmark beside the Grand Canal, has undergone a transformation into a new urban destination – a place where cultural, community and commercial life merge. Following a competitive pitch, The Public House (TPH) was tasked with bringing the Bolands Mills story to life across strategy, design and communications. The mantra, ‘Combine […]
