Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an undisclosed sum. The brand will deliver nutritional support, including its Elite Series range, to all IRFU teams, including the national men’s and women’s […]
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Beautiful is Brand USA’s message
Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US prepares for a series of major events in 2026, including the Fifa World Cup, America’s 250th Anniversary, and the Route 66 Centennial. This initiative represents Brand […]
Core strikes gold at Effies 2025 awards
The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]
Taylor again tops Onside sports list
Katie Taylor has retained her title as Ireland’s most admired sporting star, new research by the Onside sponsorship shows. The Bray boxer’s record-breaking bout in July of this year completed a historic trilogy against Amanda Serrano. Taylor has held the top position since 2017, excluding 2023 where rugby legend Johnny Sexton claimed prime position. Sexton […]
Papaioannou for loyalty masterclass
Dublin will play host to a major European event as three experts in loyalty marketing address a two-day masterclass in the Herbert Park Hotel in Ballsbridge next month. Participants will earn the globally recognised and certified customer academy diploma in loyalty certification (CADipL™), externally certified by Continuous Professional Development (CPD). Hosted by Chilli Pepper, Truth […]
Dublin bike scheme hits 40m journeys
The Dublin bike-sharing scheme operated by JCDecaux and Dublin City Council (DCC) and sponsored by RedClick has now exceeded 40 million journeys. The milestone 40-millionth journey was made by scheme member Rizeq Yousef. As a gesture of thanks, RedClick gifted him a €2,000 holiday voucher from Cassidy Travel. To mark the occasion, Dublin muralist Holly […]
Palestinians lead with Gaza campaign
Palestinians are taking the lead in shaping their own future with the launch today of Gaza: Living Story — a Palestinian-led campaign that puts survivors and the diaspora at the centre of defining Gaza’s past, present, and future. The launch comes as international powers convene reconstruction summits with little or no Palestinian participation. Created by […]
PR agency &Smyth earns B Corp
&Smyth, an award-winning PR agency based in Sligo and Dublin, is now a certified B Corporation. The agency has joined a global community of organisations that use business as a force for good while meeting high standards of social and environmental impact. &Smyth was founded in 2013 by Gemma Smyth. The agency is now among […]
NDC makes Murphy head of M&C
The National Dairy Council (NDC) has appointed Maria Murphy as head of marketing and communications. She has held senior roles at Danone across its dairy, plant-based and infant nutrition divisions. As marketing director with the French company, she led teams and delivered strategies across brands such as Aptamil, Activia, Alpro and Cow & Gate. In […]
Sky’s Premier Sports gets Select
Sky Media Ireland has agreed a deal with Select Tech Group to sponsor Premier Sports. The partnership brings together STG brands DID Electrical, Select and Apple Premium Partner with the sports channel and a series of high-impact activations, including moment of the match, on-screen credits, product placement and studio and cross-station competitions. Ryle Nugent, CEO, […]
TBWA rolls out AIB’s upbeat message
AIB has launched its latest marketing campaign in the bank’s brand platform ‘For The Life You’re After’. The bank champions the spirit of resilience and the belief that a brighter tomorrow is always within reach. Created by TBWA\Ireland, the campaign celebrates the small, determined, and decisive actions that that help people achieve the life they’re […]
Oliver Callan to host Effie awards lunch
RTÉ Radio 1 presenter Oliver Callan will host this year’s Effie Effective Lunch, the Institute of Advertising Practitioners in Ireland (IAPI) annual event that recognises and celebrates the importance of marketing effectiveness. Callan is best known for his comedy sketches on Callan’s Kicks and his morning magazine show weekdays at 9am on RTÉ Radio 1. […]
Cuddihy joins RTÉ as D’Arcy exits
Newstalk presenter Kieran Cuddihy is moving to RTÉ following the news that Radio One afternoon host Ray D’Arcy is leaving Montrose after 11 years. Cuddihy was headhunted by former Bauer Media colleague Patricia Monahan, who is now RTÉ’s director of audio, to replace Joe Duffy as the new presenter of Radio 1’s Liveline early afternoon […]
