Vodafone was ranked as the ‘most appealing sports sponsor’ for the second quarter of 2025. The mobile phone brand is a long-standing IRFU partner and main sponsor of the Ireland rugby men’s team. Guinness, which was the leader for the first quarter of the year, remained a strong contender in second, while Lidl held third […]
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Aviva gets behind ClubberTV coverage
Aviva Insurance Ireland is to sponsor ClubberTV, the subscription streaming platform covering grassroots GAA and community sport for an undisclosed fee. The three-year deal sees Aviva back all Clubber’s coverage for the upcoming 2025/’26 season, with branding across Clubber’s live broadcasts, digital platforms, and community initiatives. Location Founded in 2020, Clubber uses cloud-based tech, so […]
Penneys launches new app in Ireland
Penneys has rolled out a new customer app in Ireland. In a statement, its parent company Primark said the launch marks the next step in the retailer’s strategy to harness the power of digital to support its stores and give more Irish consumers access to the brand. The app is available to download from Apple […]
Irish people favour Euro getaways
A survey conducted by Ipsos B&A shows that 62 per cent of Irish adults will take their holidays in mainland Europe this summer, with just 17 per cent planning staycations. The poll shows that holidays in Ireland are particularly popular among over 65s, with 29 per cent of them choosing to holiday domestically. Some 47 […]
DMG in data deal with Level Health
DMG Media has announced a new data partnership with Ireland’s new health insurer, Level Health. The company will become the exclusive health insurance partner for DMG Pulse Polls. The platform enables two-way communication between brands and users, capturing real-time, first-party intent signals from potential customers. Level Health will get access to health insurance-specific data collected through […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
Today FM goes all out for Oasis gigs
Today FM is giving away the last remaining Irish tickets for Oasis gigs at Croke Park. Weekday breakfast show presenter Ian Dempsey is giving away a pair of tickets tomorrow and Friday this week, and on bank holiday Monday. The giveaway ties in with the launch of Today FM’s exclusive bespoke station – Oasis FM. […]
RSA’s Skybridge walkway at T1
As part of its annual tourism push, the Road Safety Authority (RSA) has taken over the Skybridge the pedestrian walkway at Dublin Airport’s Terminal 1. The campaign, created by Forsman & Bodenfors with media planning by Core’s Spark Foundry, reminds international tourists visiting Ireland to drive on the left and mind their speed. The campaign […]
Revolut to sponsor Audi F1 team
Revolut, the online bank which claims to have over three million customers in Ireland, has agreed a deal for an undisclosed to sponsor the Audi F1 team from the 2026 Formula One championship season. In a statement, Revolut said the agreement allows the bank to be “extensively integrated into the Audi F1 team’s financial operations”. […]
Folk VML creates new HRI campaign
Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport, but as a deep-rooted expression of Irish culture, community and heritage. The campaign runs across TV, radio, out of home […]
Radio spend up two points to €79.4m
Latest data published by Radiocentre Ireland indicates that Irish radio earned revenues of €79.4 million in the first half of 2025, which is an increase of two per cent on the same period last year. The figure was made up of €61.3m in spot revenue – namely radio commercials – which saw an improvement of […]
Bonfire wins Kia creative account
Bonfire has been awarded Kia Ireland’s creative advertising following a three-way pitch with Publicis Dublin and Ringers. The pitch was based on a live brief for the launch of the new Sportage, and the campaign will be rolled out imminently. The agency run by co-founder Sean Hynes (above) replaces Focus Advertising on the account. The […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
