The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new president. Jennifer Power, media lead for the UK & Ireland at McDonald’s, is the new vice-president. Codd takes up the role for a two-year term. Codd has […]
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Taylor boosts Lidl’s new LGFA deal
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) launched this year’s Lidl National Football League season in Croke Park with world champion boxer Katie Taylor putting her weight behind a new campaign to showcase the skill, quality and excitement of the game with a slogan proclaiming that ‘Greatness Deserves to be Seen’. After a […]
Woods to host Q102’s afternoons
Laura Woods is set to take the helm of a new afternoon show on Dublin’s Q102 called The Home Stretch. As and from February 9th, Woods will present the magazine show with music, humour and chat to the fore. The new show forms part of the station’s revamped schedule. The line-up kicks off at 7am […]
Aldi looks to Pablo for new message
‘It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish consumers that the best value doesn’t need to be complex, returning to the brand’s central promise of “straightforward, great food […]
Global rolls out Pulsehub in Belfast
Global has launched Pulsehub, a premium digital 6 sheet outdoor network, in Belfast, bringing full motion advertising to some of the city’s major streets. The roll out sees brands such as Avonmore and Hastings Hotels run with full motion campaigns across the new network, showing the creative power and visual impact of motion-led storytelling. Alongside […]
WPP expects 9.7% jump in spend
Ireland’s advertising market is due to grow by 9.7 per cent this year, outperforming most European markets as advertisers show more confidence in the economy, WPP Media Ireland claims. The ‘Ireland: This Year, Next Year’ report expects total media spend to reach €1.83 billion in 2026 with digital activity accounting for as much as 68 […]
Boys+Girls shares SSE’s new energy
SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which allows life to thrive, in the same […]
Oliver sponsors women’s hockey
Marketing agency Oliver Ireland has agreed a deal with Hockey Ireland to become the sponsor of the Ireland women’s indoor hockey team. The contract was finalised ahead of the team’s EuroHockey Indoor Championship being played in Prague this month. Oliver, whose client portfolio includes the National Lottery, is run by chief executive Mark McCann. The […]
Heemskerk sets up global consultancy
International communications executive Céline Heemskerk has launched a new agency called Global Village Strategies (GVS) operating across multiple markets. The firm, which is headquartered in Amsterdam, focuses on developing growth, transformation, and organisational change without the constraints of traditional operating models. GVS will have hubs in London, Dublin, Lisbon and Lima in Peru. “In today’s […]
TG4 advertises for new presenter
TG4 is seeking a weather and continuity presenter for a panel position based at the Irish language broadcaster’s HQ in Baile na hAbhann in the Connemara Gaeltacht. The role involves bringing the TG4 schedule to life for audiences on television and social media, and provides an opportunity for someone eager to take the next step […]
Red C merges its UK interests
Red C, the market research group owned by the Business Post, has formally merged Relish Research and Red C’s UK division to create a single united entity under the flagship brand. The company offers services in media, entertainment and sport, retail and FMCG, financial services and utilities. The UK team now comprises 33 full-time researchers. […]
Boys+Girls rolls out new Re-turn work
Re-turn deposit return scheme a new campaign called ‘Re-turn It Right’ created by Boys+Girls. The new work leaves the festivities of their recent Christmas campaign behind and instead looks at how re-turning cans and plastic drinks bottles is the best New Year’s resolution, playing to the shared belief that there’s a right way to do things. […]
BGE goes with a choice message
Bord Gáis Energy, working with creative agency The Tenth Man, has launched a new brand repositioning campaign. ‘Know Your Power’ marks a new shift for the business and the way it shows up in people’s everyday lives. While energy has never mattered more to consumers, many people find it hard to understand what makes a […]
