Ballygowan is to partner with the Ryder Cup being hosted at Adare Manor in Co Limerick next year. Britvic Ireland’s mineral water brand is sourced and bottled in Newcastle West, a half an hour from Adare Manor. Thousands of litres of Ballygowan will be provided to players, officials, volunteers and attendees during the world’s top […]
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Sponsorships set to be worth €247m
Ireland’s sponsorship market which was valued at €235.5 million in 2025 is expected to increase by five per cent to €247m this year, the Onside sponsorship agency reports. At the end of 2024, one in three sponsors predicted an increase in spend for 2025 but in hindsight 57 per cent of sponsors reported increasing their […]
Duffy hears it for Specsavers drive
Specsavers has hired Joe Duffy to show how unaddressed hearing loss is quietly impacting relationships across Ireland. As part of the launch of ‘The Listening Line’ campaign with the former host of the RTÉ Radio 1 Liveline phone-in show, Specsavers released the results of a survey pointing to the impact hearing loss can have on […]
Gallagher edits DMG’s home hub
DMG Media Ireland has unveiled HomeandStyle.ie, a new digital property hub for movers, renters and home design enthusiasts. The new website is edited by Alanna Gallagher, whose journalistic expertise includes property, interiors, fashion and travel. Her House Proud and Best in Class columns in The Irish Times helped readers transform their homes. HomeandStyle.ie will be a […]
Gala to showcase Love Irish Food
Love Irish Food and Irish independent retailer Gala Retail have agreed a tie-up that sees LIF member brands showcased in over 220 Gala stores nationwide. The first activation will introduce the Love Irish Food brand to Gala customers, creating a platform for future activities to expand the visibility and offering of LIF members across the […]
Tenth Man behind Kneecap stunt
The Tenth Man was behind the Fenian hotline in Belfast which generated over 15,000 calls in four days and sparked widespread media conversations. The stunt, delivered using a roaming digital ad van and powered by a live recorded hotline, was created to raise awareness of Kneecap’s second album Fenian, and the release of its first […]
Book focuses on merged ad strategy
The Creative Dividend is a new book that combines creative measurement and effectiveness case evidence to show how creativity and media work best together. Co-published by System1 and Effie, the book aims to unpack how the two forces must work together to maximise effectiveness, rather than debating whether creativity or media matters more. The study […]
Radio spend worth €165.6m in 2025
Radio ads and sponsorship revenues for commercial broadcasters were up by one per cent in 2025 to €165.6 million with digital audio spend increasing by 11.5 per cent to €8.2m, end of year results from Radiocentre Ireland indicate. The value of spot ads was put at €126.4m, which was a slight drop of 0.6 per […]
Tilly Heneghan’s new role at HSC
PR agency Heneghan Strategic Communications (HSC) has appointed Tilly Heneghan as senior account manager. Before joining Heneghan, she held communications roles at National Broadband Ireland, was communications manager at Voneus Broadband in England, and PR Manager at London-based Positive. She continues to be based in London. She holds a master’s in social science from UCD. Nigel […]
Vodafone offer SMEs exposure pitchside
Vodafone is canvassing for entries to this year’s Six Nations ‘See Your Business Pitchside’ competition. Irish small and medium enterprises (SMEs) are reminded to enter this year’s contest before the February 13 deadline and be in with a chance to win off-field and big screen exposure as part of the Six Nations games. Worth over […]
Allianz backs new GAA+ series
GAA+ is launching a new live studio series called The View sponsored by Allianz. The series will be available for free on GAA+, YouTube and social media channels every Monday and Friday from 1pm. Viewers will get the latest GAA news, opinion and expert analysis live from Croke Park. The show will also be available […]
IAPI launches new three-year strategy
The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry leadership event. The three-year strategy is intended to reposition the institute as a more outward-facing, influential and resilient entity. The strategy is aimed at addressing adland’s increasingly complex […]
Publicis adds ESB group’s digital
Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the expanded remit will see the agency lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s […]
