Guaranteed Irish launched its new nationwide campaign for Guaranteed Irish Month at Cork Airport, calling on consumers to ‘Look out for the G’ and support businesses that support Ireland. The month-long initiative will be showcased prominently across retail, forecourts and transport hubs. In today’s world, trust matters more than ever. Shoppers are conscious about where […]
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Folk VML creates new BoI work
Bank of Ireland has a new brand campaign entitled ‘Right with you’ which was developed by WPP’s Folk VML as creative lead. The platform is aimed at providing examples of how the bank supports customers with the right advice, products and tools at the moments that matter most, enabling bank customers to have greater financial […]
Laya Arena gets €59m stand cover
The Laya Arena has undergone heavy duty building work in recent months with the installation of a new roof for the €59 million stand in the Royal Dublin Society (RDS) sports campus in Ballsbridge. The stadium’s new three-storey Anglesea Stand will accommodate 6,775 seated spectators in time for the opening day of the Dublin Horse […]
Tesco grants Après Match extra time
Tesco Ireland is celebrating the unique power of football to unite the country with a new social campaign. Created by BBH Dublin, Tesco are getting the inimitable three-man Après Match team of Risteard Cooper, Barry Murphy and Gary Cooke back together after seven years with the aim to entertain the nation and support our boys […]
Ingarfield appointed new ICAD president
The Institute of Creative Advertising and Design (ICAD) has announced its leadership team for 2026, with Alex Ingarfield appointed president and Keith Bradley as vice president. Ingarfield is a creative director at Droga5 Dublin, having started her career in South Africa at FCB, BBDO and Ogilvy working with on Audi, VW, L’Oréal, Heineken and Mondelez. In […]
FAI signs deal with Off the Ball
Off The Ball has signed a national radio deal with the Football Association of Ireland (FAI) for live commentary rights for the radio and online broadcaster of all Republic of Ireland senior international matches across the next three seasons. The contract, details of which were not specified, includes coverage of both the men’s and women’s […]
Irish spend €32 on Easter eggs
Irish consumers are set to spend an average of €32 on Easter eggs this year, rising to €40 among households with children. With an estimated 64,790 tonnes of packaging expected to be recycled over the Easter holiday period, Repak are asking all consumers to recycle their packaging and reduce and reuse where possible. Recycle New […]
Ipsos B&A reports on AI gender issues
A new study published by Ipsos Behaviour & Attitudes (B&A) and the Institute of Advertising Practitioners (IAPI) to mark International Women’s Day shows how artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, raising concerns about bias, unrealistic standards and trust. The ‘Gender in the AI Era’ report indicates […]
WPP’s Invention airs Lynx football ads
WPP Media’s Invention unit has created a campaign for Unilever’s Lynx deodorant. It is hoped that ‘The Nation Holds Its Breath’ ads can tackle the pungent realities of passionate Irish football fandom ahead of the crucial World Cup play-offs. The campaign redefines a sporting phrase to champion the brand call – ‘Smell Your Best When […]
Eileen Dunne NBI’s new ambassador
National Broadband Ireland (NBI), the company rolling out the Government’s National Broadband Plan, has announced Eileen Dunne as its new brand ambassador. A former broadcaster and journalist, Dunne’s career at RTÉ began in 1979 as a radio continuity announcer before moving to the newsroom in 1984. She retired in 2022. Inform Building on NBI’s ‘Broadband Angelus’ campaign, […]
TBWA raises GAA voice for dementia
Creative agency TBWA was hired to collaborate in a digital project along with the agency’s client, the GAA, the Alzheimer Society of Ireland and RTÉ Archives. Together, they have assembled commentaries by the late GAA broadcaster Mícheál Ó Muircheartaigh to help people with dementia reconnect with some of Ireland’s most treasured sporting moments. The library […]
Core study hails cultural support
New research from Core suggests Ireland is experiencing a renewed cultural moment, with the public recognising a growing sense of cultural confidence across music, film, language and the wider creative industries. The research highlights strong public support for the visibility and revival of Irish culture. Some of the report’s headlines: 60 per cent of adults […]
98FM in tune with outdoor calls
A new campaign promoting Bauer Media Audio’s 98FM as the destination for ‘Dublin’s Best Music Mix’ has been launched across the capital. The campaign comprises out of home (OOH), on-air and social media will run for several weeks. Spanning 103 sites, the OOH ads are aimed at maximising visibility across key commuter corridors and high-footfall […]
