A new study published by Ipsos Behaviour & Attitudes (B&A) and the Institute of Advertising Practitioners (IAPI) to mark International Women’s Day shows how artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, raising concerns about bias, unrealistic standards and trust. The ‘Gender in the AI Era’ report indicates […]
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WPP’s Invention airs Lynx football ads
WPP Media’s Invention unit has created a campaign for Unilever’s Lynx deodorant. It is hoped that ‘The Nation Holds Its Breath’ ads can tackle the pungent realities of passionate Irish football fandom ahead of the crucial World Cup play-offs. The campaign redefines a sporting phrase to champion the brand call – ‘Smell Your Best When […]
Eileen Dunne NBI’s new ambassador
National Broadband Ireland (NBI), the company rolling out the Government’s National Broadband Plan, has announced Eileen Dunne as its new brand ambassador. A former broadcaster and journalist, Dunne’s career at RTÉ began in 1979 as a radio continuity announcer before moving to the newsroom in 1984. She retired in 2022. Inform Building on NBI’s ‘Broadband Angelus’ campaign, […]
TBWA raises GAA voice for dementia
Creative agency TBWA was hired to collaborate in a digital project along with the agency’s client, the GAA, the Alzheimer Society of Ireland and RTÉ Archives. Together, they have assembled commentaries by the late GAA broadcaster Mícheál Ó Muircheartaigh to help people with dementia reconnect with some of Ireland’s most treasured sporting moments. The library […]
Core study hails cultural support
New research from Core suggests Ireland is experiencing a renewed cultural moment, with the public recognising a growing sense of cultural confidence across music, film, language and the wider creative industries. The research highlights strong public support for the visibility and revival of Irish culture. Some of the report’s headlines: 60 per cent of adults […]
98FM in tune with outdoor calls
A new campaign promoting Bauer Media Audio’s 98FM as the destination for ‘Dublin’s Best Music Mix’ has been launched across the capital. The campaign comprises out of home (OOH), on-air and social media will run for several weeks. Spanning 103 sites, the OOH ads are aimed at maximising visibility across key commuter corridors and high-footfall […]
RTÉ signs up as Effie title sponsor
RTÉ is the new title sponsor of the Institute of Advertising Practitioners in Ireland (IAPI) Effie awards and effectiveness year programme. The value of the “multi-year partnership agreement” was not disclosed. The sponsorship is aimed at heightening advertising effectiveness with a programme of “thought leadership, research and capability-building”. The fourth annual Effies, which were presented […]
Omnicom makes senior reshuffle
Omnicom Media Ireland has announced a number of senior management changes. After six years leading PHD, Gemma Teeling (above) has been promoted to the group role of chief client officer. Replacing her as the agency’s managing director will be Sinéad Manly, who is currently group head of client and growth, and was previously head of […]
AI demands an agency rethink
VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value Model’ outlines why pricing changes alone are no longer enough and recommends that agencies adopt other offerings as AI cuts revenue by reducing hours […]
Vodafone announces Pitchside winners
Vodafone has announced Thomp2 Socks and House of Hofu as the winners of the Six Nations ‘See Your Business Pitchside’ competition. Worth over €25,000 in advertising value, it will provide both family-founded SMEs, with exposure for their brands pitchside on digital screens at the Aviva Stadium during Ireland’s final two Six Nations matches. House of […]
PRCA elects new board of directors
The Public Relations Consultants Association (PRCA) has appointed a new board of directors that includes Sonia Harris Pope, Harris PR; Niamh Hopkins, Legacy Communications and Martyn Rosney of Reputation Inc. Chair Martina Quinn of Alice PR, Justin Bowers of Keating and Susie Horgan of Springboard Communications have stepped down. Impact The new board members will […]
IAPI teams up with Media Literacy
Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives attended the briefing, where teams from agencies and brands will compete for the chance to represent the country at the global competition in Cannes in […]
Mediahuis brands trust as new currency
Trust is the new currency for media in a world of fake news and information overload, Mediahuis fellow of journalism and society Peter Vandermeersch said. Speaking at an agency event entitled ‘Trust in the Media’, the former Ireland boss of the Belgian publisher said consumers value print and digital content that is trustworthy, quality and […]
