Ireland’s digital advertising spend jumped by eight per cent last year with total investment exceeding €1 billion for the first time, figures released by IAB Ireland and compiled by IRM (Institute of Advertising and Media Statistics) indicates. The expenditure report showed that total digital advertising investment in Ireland reached €1.146bn in 2025. Over the past […]
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H&B report points to health gaps
Health store chain Holland & Barrett (H&B) has rolled out a research report highlighting a growing gap between people’s intention to live well and their ability to take action. The ‘Back Your Body’ study, conducted by iReach among 1,000 adults in Ireland, reveals that while awareness of preventative health is high, behaviours remain largely reactive. […]
TG4’s Ros na Rún adds subtitles
Irish language television station TG4 has added Irish and English subtitles to episodes of Ros na Rún. Each new episode of the popular soap is now available to stream on the TG4 Player (TG4.ie) one day ahead of broadcast, every Monday and Wednesday. The digital-first approach is an effort to expand Ros na Rún’s already […]
Dynamo certified as a B Corporation
Dynamo has been officially certified as a B Corporation, marking a major step in the creative agency’s commitment to building a more responsible and transparent model for its branding and advertising business. The certification places Dynamo among a small number of Irish companies — and only a handful of creative agencies — to have achieved B […]
Onic rolls out five new DAB+ services
Onic has launched five new services across an expanded DAB+ network which it claims will extend the available audience reach to an extra two million listeners across Ireland and follows on from last year’s Fáilte DAB trial in Leinster. As part of wider trial, the Murdoch-owned group launches Onic Hits, Onic 80s, Onic 90s, Onic […]
Most holidays yet to be booked
The latest travel sentiment survey from holiday operator Click & Go indicates that Irish holidaymakers intend to travel in the coming months but are taking a more cautious approach to booking, with rising costs and geopolitical uncertainty shaping decisions. The holiday survey found that 60 per cent of respondents have not yet booked this year’s […]
Tenth Man’s gas time with BGE hurling ads
In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]
Adman Ken Flynn remembered by Breandán O’Broin
The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]
Bay set to expand stations’ DAB reach
Bay Broadcasting will soon launch Radio Nova, Classic Hits Radio and Sunshine 106.8 on DAB, a move which it claims will bring the three services to an estimated 85 per cent of the population. Nova and Sunshine 106.8 will reach an extra 2.5 million people, while Classic Hits will reach a further 1.2m, bringing important […]
Talon puts Atlas on Ireland’s OOH map
Out of home agency Talon has introduced the programmatic proprietary platform to Ireland. Already live and established in the US and UK, Atlas is built specifically for OOH and connects programmatic activation with audience-first intelligence and real-time responsiveness. The Irish launch includes Atlas Insights, Talon’s audience capability formerly known as Zone. It uses privacy-safe, aggregated […]
Eir stays with Newstalk’s breakfast show
Eir has renewed its sponsorship of Newstalk Breakfast, hosted by Anton Savage, weekdays from 7am – 9am. The partnership has now reached its 13th year. Details on the renewed agreement were not disclosed. The French-owned telco will continue as the show’s on-air sponsor until the end of the year, with branded stings, listener competitions and […]
Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
TAM appoints Fifty5Blue for measurement
TAM Ireland has awarded the audience measurement services contract for the Irish television and video market to Fifty5Blue, formerly Kantar Media. The company, which was bought out by investment group HIG Capital, will replace Nielsen in providing the next phase of TV audience measurement in Ireland. Nielsen had the contract since 1996. TAM Ireland CEO […]
