The latest travel sentiment survey from holiday operator Click & Go indicates that Irish holidaymakers intend to travel in the coming months but are taking a more cautious approach to booking, with rising costs and geopolitical uncertainty shaping decisions. The holiday survey found that 60 per cent of respondents have not yet booked this year’s […]
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Tenth Man’s gas time with BGE hurling ads
In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]
Adman Ken Flynn remembered by Breandán O’Broin
The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]
Bay set to expand stations’ DAB reach
Bay Broadcasting will soon launch Radio Nova, Classic Hits Radio and Sunshine 106.8 on DAB, a move which it claims will bring the three services to an estimated 85 per cent of the population. Nova and Sunshine 106.8 will reach an extra 2.5 million people, while Classic Hits will reach a further 1.2m, bringing important […]
Talon puts Atlas on Ireland’s OOH map
Out of home agency Talon has introduced the programmatic proprietary platform to Ireland. Already live and established in the US and UK, Atlas is built specifically for OOH and connects programmatic activation with audience-first intelligence and real-time responsiveness. The Irish launch includes Atlas Insights, Talon’s audience capability formerly known as Zone. It uses privacy-safe, aggregated […]
Eir stays with Newstalk’s breakfast show
Eir has renewed its sponsorship of Newstalk Breakfast, hosted by Anton Savage, weekdays from 7am – 9am. The partnership has now reached its 13th year. Details on the renewed agreement were not disclosed. The French-owned telco will continue as the show’s on-air sponsor until the end of the year, with branded stings, listener competitions and […]
Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
TAM appoints Fifty5Blue for measurement
TAM Ireland has awarded the audience measurement services contract for the Irish television and video market to Fifty5Blue, formerly Kantar Media. The company, which was bought out by investment group HIG Capital, will replace Nielsen in providing the next phase of TV audience measurement in Ireland. Nielsen had the contract since 1996. TAM Ireland CEO […]
Sky Media launches Waymark AI ad tool
Sky Media has launched a new AI-powered creative studio to help Irish small and medium enterprises (SMEs) advertise on TV. Waymark removes one of the biggest barriers for small and medium-sized businesses – the cost and complexity of making a TV ad – by allowing brands to instantly generate a video of how a TV […]
Writers Centre rolls out patrons’ scheme
The Irish Writers Centre (IWC), the national development and resource body for writers, has launched a patrons’ programme to support emerging writers and to try and ensure the growth of Irish literature at home and abroad. The initiative comes as the centre celebrates 35 years supporting Ireland’s literary community and championing the written word. “All […]
Indeed signs new Brentford shirt deal
Brentford FC has agreed a new shirt sponsorship deal with Indeed. The undisclosed, multi-year deal will see the recruitment company feature on all men’s and women’s first-team kits, as well as academy matchday shirts. The brand will have a bigger presence at Brentford’s Gtech Community Stadium on matchdays, and on the club’s digital channels. Indeed […]
RTÉ revamps its Radio 1 jingles
RTÉ hired UK agency Wisebuddah to create a new suite of jingles for Radio 1. The new “unified audio identity” covers the entire radio schedule from Morning Ireland at 7am to Late Debate at 11pm. Commenting on the new intro to his weekday morning show, Oliver Callan said he felt as if he was “presenting […]
Emerging film talent to be honoured
Ireland’s next generation of filmmakers will be honoured at the 11th annual Emerging Director Awards (EDAs). Recognising excellence in directing, cinematography, editing, and production, the EDAs are specifically designed for creatives with five years or less of professional experience, helping to bridge the gap between emerging talent and the wider industry. The awards serve as […]
