The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
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RSA’s Skybridge walkway at T1
As part of its annual tourism push, the Road Safety Authority (RSA) has taken over the Skybridge the pedestrian walkway at Dublin Airport’s Terminal 1. The campaign, created by Forsman & Bodenfors with media planning by Core’s Spark Foundry, reminds international tourists visiting Ireland to drive on the left and mind their speed. The campaign […]
Folk VML creates new HRI campaign
Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport, but as a deep-rooted expression of Irish culture, community and heritage. The campaign runs across TV, radio, out of home […]
Bonfire wins Kia creative account
Bonfire has been awarded Kia Ireland’s creative advertising following a three-way pitch with Publicis Dublin and Ringers. The pitch was based on a live brief for the launch of the new Sportage, and the campaign will be rolled out imminently. The agency run by co-founder Sean Hynes (above) replaces Focus Advertising on the account. The […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
Hamill and Nutley set to move to Pluto
Pat Hamill and Mark Nutley are joining Pluto as creative partners in early August. The creative advertising duo have spent the past six-and-a-half years working in a similar role at Goosebump. Prior to that, they spent over 17 years at Irish International and its subsequent owner, BBDO, where they worked more or less exclusively on […]
Epic calls out Hollywood with scam trailer
As long as Hollywood has been making movies, they’ve been telling the same story about the Irish. We’re almost always a joke or a punchline, and when a new film trailer hit cinemas, socials and out of home posters recently, it sparked outrage online. The trailer that left viewers crying “Can’t write, I got sick […]
123.ie runs with new Athletics Ireland ad
Irish insurance brand 123.ie has launched a new TV campaign marking its extended sponsorship with Athletics Ireland – and this time, it’s doing it with a wink, not a wall of words. The 20-second spot features European medal winners Sharlene Mawdsley and Kate O’Connor showcasing their talent as comedian Aine Gallagher chases after them. The […]
Hegarty to chair this year’s PANI jury
Sir John Hegarty is to chair the jury for this year’s Publicity Association of Northern Ireland (PANI) creative awards, which are now open for entry. Hegarty, a co-founder of Bartle Bogle Hegarty, is one of adland’s most admired talents. He is perhaps best known as the brainchild behind Audi’s ‘Vorsprung durch Technik’ slogan and the […]
Grey creates Toymaker for Vodafone
Vodafone Ireland has partnered with Grey London to unveil its new campaign. ‘The Toymaker’ TV commercial aims to pull at the heartstrings by showing the human connection powered by Vodafone’s home broadband. The TVC aims to shift the brand perception, to not just be seen as a mobile provider, but also a reliable broadband supplier […]
Joe Duffy checks out Lidl value
No sooner had RTÉ presenter Joe Duffy hung up his Liveline cans for the last time than he pops up in in a series of videos for Lidl Ireland posing as a private investigator checking out the German discounter’s latest loyalty points and special offers. The ‘Value Beyond Belief’ social media videos were made by […]
Vodafone tops OOH brand league
Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
TPH says a big yep with 48 push
The Public House has unveiled a series of new ads for 48 Mobile that distills what Irish consumers need to know about the budget network’s offering into one word: ‘Yep’. The campaign aims to cut through the noise in a competitive and cluttered market by championing a simple message – some things in life are […]
