Childrenʼs charity Barnardos has a new TV ad, created by Bartle Bogle Hegarty (BBH) Dublin, to highlight the challenges some children in Ireland face. Barnardos know that to understand a childʼs issues takes time and work. Itʼs not a quick fix. That forms the basis of the ad, which follows a young boy recounting a […]
Adland RSS feed for this section
Ringers turns Japanese for new Smithwick’s ad
Tokyo’s original Irish musician Kozo Toyota and a Dublin barman, Hugh Hourican of the Boar’s Head, are at the centre of a new brand campaign for Diageo’s Smithwick’s ale entitled ‘Originals Find Originals’. A pint of Smithwick’s red beer has been synonymous with Kilkenny since 1710 but now its 315-year-old tradition is extending to Japan […]
Doherty steps down from Bonfire
Ian Doherty is to step down as managing partner at Bonfire, the agency he co-founded with creative director Seán Hynes twenty years ago. Hynes will take full ownership of Bonfire and continue to lead the agency and its creative output. The duo have worked together for 27 years having teamed up at Bates Ireland, better […]
IAPI launches Young Lions competition
This year’s Young Lions competition was launched by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry event in the Lighthouse Cinema. The event featured insightful presentations and a panel discussion with contributions from the category sponsors. Charley Stoney, CEO, IAPI, kicked off proceedings as one of her last tasks before she becomes […]
Siobhán Masterson new IAPI boss
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Siobhán Masterson as its new chief executive. She will take up the CEO role on February 17. Former commercial and marketing executive director at the RDS, she was also global senior director of external affairs and communications at Kerry Group plc and […]
Aer Lingus lands in Uncommon
Aer Lingus has again appointed an agency in the UK to handle its creative work. London-based Uncommon Creative Studio (UCS) has picked up the airline’s global account. UCS, which is 51 per cent owned by French group Havas, already acts for the International Airlines Group (IAG) in handling British Airways. The agency, which was recently […]
Hayes to depart Wavemaker
David Hayes has announced his resignation as chief operating officer at media agency Wavemaker and from its parent company GroupM. In a message posted on LinkedIn, Hayes said it had been a big decision for him as he had spent a large part of his working life across various roles in WPP. “If I’m being […]
AAI event to debate Trump’s impact
With the Republican Party’s presidential candidate Donald Trump returning to the White House, the Association of Advertisers in Ireland (AAI) will host a Toolkit breakfast event to assess the impact the new administration might have on the US, European and Irish economies. Economists and Marketing Multiplied authors Jim Power and Chris Johns (above) will discuss […]
Tourism Ireland appoints Grey London
Tourism Ireland has appointed Grey London in place of Publicis to develop its global creative work. Droga5 Dublin also pitched for the business. The tourism agency’s role is to grow visitor numbers for the island of Ireland across 13 overseas markets, working with similar bodies North and South. The organisation said it sought an agency […]
Boys+Girls creates new look for Leinster Rugby
Boys+Girls has launched a new brand platform, film and design style for Leinster Rugby. The campaign introduces ‘Never Less Than Everything’ with 60” film alongside new design system across multiple media. Built on the back of a brand audit of the club and market through qualitative primary and secondary research and delivered as part […]
O’Sullivan to assume global role at Ad Net Zero
The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Mary O’Sullivan is taking on the job of director of international markets at Ad Net Zero, while continuing in her role at its European hub. Ad Net Zero is a global initiative to support those working in media, advertising and production industries, helping them […]
Core and F&B Dublin win bronze at Effies Europe
Core and Forsman & Bodenfors Dublin were among the awards winners at the 2024 Effie Awards Europe. Over 160 industry professionals gave their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, global strategy director at DDB Paris and Iva Bennefeld-Stepanic, vice president marketing […]
Dentsu says festive shoppers focused on costs
Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving intentions from the last few years, the latest Dentsu Pulse report shows. For clothes brands, going out/entertainment, and beauty and wellness brands this represents […]
