Sky Ireland has been awarded gold in the advertising category at the 2025 Drum international marketing awards, recognising the success of its ‘Expect More’ launch campaign for Sky Mobile created by Core. With over 300,000 people in Ireland overpaying for their mobile bills, Sky Mobile’s in Ireland last year urged the nation to “expect more”. […]
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Bloom, Pluto and Tap now Kith&Kin
Kith&Kin is the new name of the agency network comprising Bloom, Pluto, and Tap. The combined independent set-up provides advertising, media, and experiential marketing services. Ad agency Bloom was launched in 2000 by Damian Penco and David Quinn. Pluto was co-founded by Cathy O’Donohoe, CEO of Pluto, over 18 years ago. Niamh Higgins is managing […]
TPH puts cycling on a forward path
Creative agency The Public House (TPH) has been hired by Irish Cycling Campaign (ICC) to rebrand the non-profit organisation and create a new identity that reflects the advocacy group’s values and vision of an Ireland where everyone, regardless of age or ability, can safely cycle to shops, schools, and workplaces. Cycling has never been more […]
Lawler’s sound plan for advertisers
Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with Laudhaus: to harness the power of sound to build meaningful, distinctive brand identities that resonate with audiences. “Sonic branding is one of […]
Verve rebrands Showrunner as Bitemark
Verve, one of Ireland’s foremost event and activation agencies, is stepping back into the advertising space with the roll out of Bitemark, a new client service designed to “leave an impression”. Verve, which was founded by Ronan Traynor, previously created ad campaigns through its Verve/Showrunner offshoot. Bitemark is now run by Jane Gray and Robbie […]
GroupM rebrands as WPP Media
WPP has confirmed that its GroupM media arm is rebranding as WPP Media. The group of three agencies – Mindshare, Wavemaker and EssenceMediacom. WPP Media chief executive Bill Kinlay said that with new routes to market, changing consumer expectations, platform dominance and AI, media’s role in driving growth has never been more important. WPP Media […]
Impact of Irish ads nuanced – GroupM
New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
Vodafone get to the heart of people’s stories
Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is trying to get people to look up from their screens and engage with others around them in their everyday lives. Everyone has a story to […]
Flogas and Emerald Park roll out new campaign
A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to rollercoasters big and small with energy, including renewable sources such as solar and electric vehicle car charging. Created by Publicis Dublin, ‘The Gas Park’ continues the […]
Boys+Girls shares An Post’s true tale
Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of strangers to make a young boy happy. The commercial marks the roll out of the company’s ‘Making Better Happen’ platform. The TV ad follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic […]
Brennans rolls out wrapper ads
Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
Premier Lotteries appoints Folk VML
National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by PLI’s owner, La Française des Jeux (FDJ), which […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has appointed Gary Joyce (above), Siobhán Masterson and Stephen Jackson to its board. The ASA board is responsible for oversight of the body’s business activities and performance, and also contributes towards drawing up […]
