Boys+Girls has launched a new brand platform, film and design style for Leinster Rugby. The campaign introduces ‘Never Less Than Everything’ with 60” film alongside new design system across multiple media. Built on the back of a brand audit of the club and market through qualitative primary and secondary research and delivered as part […]
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O’Sullivan to assume global role at Ad Net Zero
The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Mary O’Sullivan is taking on the job of director of international markets at Ad Net Zero, while continuing in her role at its European hub. Ad Net Zero is a global initiative to support those working in media, advertising and production industries, helping them […]
Core and F&B Dublin win bronze at Effies Europe
Core and Forsman & Bodenfors Dublin were among the awards winners at the 2024 Effie Awards Europe. Over 160 industry professionals gave their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, global strategy director at DDB Paris and Iva Bennefeld-Stepanic, vice president marketing […]
Dentsu says festive shoppers focused on costs
Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving intentions from the last few years, the latest Dentsu Pulse report shows. For clothes brands, going out/entertainment, and beauty and wellness brands this represents […]
Publicis energises Electric Ireland’s festive lights
Electric Ireland has partnered with Dublin homeowner Dylan Walsh, the community figure known as the ‘Father Christmas of Finglas’ for transforming his north Dublin home into a dazzling holiday light display every year. To support Dylan’s charitable efforts (in aid of the Hear Me Out youth mental health project at Finglas Youth Resource Centre), Electric […]
IAPI says agencies upbeat about business
The latest census released by the Institute of Advertising Practitioners in Ireland (IAPI) says that despite a difficult trading period last year and the first half of this year, 89 per cent of agency bosses remain optimistic about their business performance. The number of agency staff reported by IAPI members has grown exponentially over the […]
National Lottery creative account up for review
One of the country’s most sought-after creative advertising accounts, the National Lottery, has been put out to pitch by its new owners, La Française des Jeux (FDJ), which operates the State lottery in France. Since McConnells handled the creative for the National Lottery’s roll out, the lucrative account has been handled by DDFH&B, Rothco (now […]
IAPI announces new board members
Following the Institute of Advertising Practitioners in Ireland’s annual general meeting, IAPI has appointed four new agency members to its board. David Quinn, director and founder of Bloom; Maura Ashe, managing partner, UM Ireland (IPG Mediabrands) and Stephen Rogers, creative director, Droga5 Dublin have joined the IAPI board. Jenna Greene, effectiveness director, Omnicom Media Group, […]
ICAD concludes Upstarts with showcase event
The Upstarts programme devised by the Institute of Creative Advertising & Design (ICAD) to nurture and promote Ireland’s next generation of creative talent in advertising and design with the help of agencies and studios from adland concluded with an event showcasing the work of 22 participants. Over the past months, the emerging talents have collaborated closely […]
Chris Cashen to head strategy at WPP’s GroupM
Chris Cashen has been promoted to head of strategy at WPP’s GroupM Ireland. As part of a wider review, Cashen, who was formerly managing partner of Mindshare, will now be responsible for strategic delivery and leadership across all the agency brands – Mindshare, Wavemaker, EssenceMediacom and Invention. As part of his new role, he will […]
IAPI issues new charter for media agencies
The Institute of Advertising Practitioners in Ireland (IAPI) has launched a new charter for selecting media agencies. The introduction was made with support from a working group of member agencies, leading Irish marketers and pitch consultants. It follows on from the institute’s similar charter for creative agency selection. The charter provide brands and agencies with […]
Adland unites for sustainability drive
Ten agencies have come together to devise Ireland’s first national alternative Black Friday campaign challenging high-consumption culture. Titled ‘Less Buying, More Being’, the ads encourage Irish consumers to support sustainability. The creative campaign was developed through the Good Life 2030 Ireland project by over 40 professionals in Bonfire, Core, Droga5, Folk VML, Havas, Publicis, The Public […]
IAPI adds Goldsmith and Carey to executive team
The Institute of Advertising Practitioners in Ireland (IAPI) has added two new members to its executive team. Kate Goldsmith (right) joins as awards and performance director and Sophie Carey as communications and project manager. Goldsmith’s newly-created role will span the overall planning, creation and delivery of IAPI awards programmes, membership growth and initiatives, including the […]
