Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
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Publicis scoops two ICAD gold awards
Publicis Dublin was again a major winner at the Institute of Creative Advertising & Design (ICAD) annual awards. In all, eight gold, 27 silver and 45 bronze bells were presented at this year’s show in the National Stadium, with TBWA\Ireland, BBH Dublin, Droga5 Dublin, Bold Studios, Unthink, Locky, Red & Grey and Gabha Studios also […]
TPH wins Defence Forces account
Independent creative agency The Public House (TPH) has been appointed by the Irish Defence Forces (IDF) following a competitive pitch. The review was a tender process which the client said involved “just shy of a dozen agencies”. TPH will develop recruitment campaigns in the New Year, including targeted work for female hires and the Reserve […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
The Tenth Man goes with ‘O’ in ads
The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
Laudhaus creates vibes for Foxes Bow
Limerick’s Foxes Bow Irish Whiskey hopes to break through the noise with new sonic branding. “It’s obvious when you think about it, but sound has been so overlooked when it comes to branding. It’s going to save us time and money, and we’re going to stand out much more now,” Alice Carroll, co-founder, Foxes Bow […]
Fyffes hires new agency for ads
Following a competitive pitch last year, a hybrid, built-for-brief agency comprising strategy shop Hyphen, creative studio Puffr Fish, and media agency Digital Impact was hired by the national and international marketing teams at Japanese-owned banana importer Fyffes’ to roll out a new brand platform across digital, out of home (OOH) and radio. Sharon Mooney, managing […]
Dunnes Stores creative for Havas
Havas Dublin has won the Dunnes Stores creative account following a competitive pitch. The business was previously handled by The Public House and prior to that Bonfire was the multiple’s lead creative agency for several years. The agency will lead the strategic and creative development of the grocery brand and oversee its advertising campaigns. Jessica Lynn, […]
Dentsu’s Pulse detects consumer uncertainty
The latest Pulse consumer sentiment report by Dentsu shows that mixed feelings linger with uncertainty at the wheel. In a survey of 1,000 Irish adults, the agency examined how they are feeling amid ongoing economic and geopolitical turbulence. The results reveal a nation grappling with uncertainty but not without glimmers of optimism. While mixed emotions […]
Mick McCarthy in Heineken 0.0 promo
Former Republic of Ireland international captain and manager Mick McCarthy fronts a new Heineken 0.0 promotion, a ‘redemption’ story that comes with a pint on the house. The promotion runs until September 14 in participating pubs nationwide. The playful campaign was created for the Dutch brewer by Thinkhouse. McCarthy channels his signature dry humour as […]
IAPI to host talk on career growth
The Institute of Advertising Practitioners in Ireland (IAPI) and its Futureheads Council will present the second part of a two-part Breaking Barriers series in September. The session, entitled ‘Inside the C-Suite’, is aimed at promoting meaningful career growth with three top agency executives sharing advice and insights based on their work experiences. The speakers are […]
ICAD opens ticket sales for awards
Early bird tickets are now on sale for the annual creative awards show hosted by the Institute of Creative Advertising & Design (ICAD). This year marks the 67th celebration of Ireland’s advertising and design work. Since 1958, the awards night have also provided a chance for guests to connect, inspire and honour the work that […]
