New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
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Vodafone get to the heart of people’s stories
Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is trying to get people to look up from their screens and engage with others around them in their everyday lives. Everyone has a story to […]
Flogas and Emerald Park roll out new campaign
A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to rollercoasters big and small with energy, including renewable sources such as solar and electric vehicle car charging. Created by Publicis Dublin, ‘The Gas Park’ continues the […]
Boys+Girls shares An Post’s true tale
Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of strangers to make a young boy happy. The commercial marks the roll out of the company’s ‘Making Better Happen’ platform. The TV ad follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic […]
Brennans rolls out wrapper ads
Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
Premier Lotteries appoints Folk VML
National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by PLI’s owner, La Française des Jeux (FDJ), which […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has appointed Gary Joyce (above), Siobhán Masterson and Stephen Jackson to its board. The ASA board is responsible for oversight of the body’s business activities and performance, and also contributes towards drawing up […]
Adland mourns loss of Sue Cleary
The advertising industry has lost a shining light with the death of Sue Cleary who passed away recently after an illness. Sue was a respected creative brand consultant and worked as a client services director in several agencies, including CKSK, Brando, TBWA, DDFH&B and Ogilvy. In more recent years, she was a founder and non-executive […]
Effie and ICAD call for award entries
The Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Creative Advertising & Design (ICAD) have called for entries for their annual Effie effectiveness in advertising and ICAD creative award shows respectively. Now in its fourth year, the internationally-recognised Effies competition replaced Adfx. The awards spotlight ideas that work and encouraging thoughtful dialogue […]
Invention rolls out new Lucozade Energy work
Invention Ireland has launched its latest campaign for Suntory’s Lucozade Energy drink with the GroupM agency creating a series of videos homing in on the brand’s taste, energising benefits, and range of sub-brands. Created to complement the current campaign in the UK, the message is tailored for the Irish market with key reasons to buy. […]
McDonald’s top OOH spender in Q1
Fast food chain McDonald’s was the biggest brand on out of home (OOH) media in the first quarter, PML’s Watch monitor indicates. Its investment in the channel accounted for 2.5 per cent of all OOH display value and included promotion of Eurosaver, McCrispy and breakfast offerings along with tie-ins with the Minecraft movie and Stormzy. […]
Droga5 rolls out teen support ads
The Netflix drama series Adolescence has been dominating feeds, headlines, and dinner table conversations. But it’s also sparked something deeper: parental fear. Opinion pieces and TikTok videos of distressed ‘boy moms’ reveal an unease about raising teens in a world shaped by social media, smartphones, and the rise of misogynistic content. The New Yorker described […]
TBWA unifies Denny creative message
TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign will be rolled out across TV, out of home, VOD, social, and digital channels. Ronán Jennings, strategy director at TBWA\Ireland, said they wanted […]
