Bolands Mills, the iconic Dublin landmark beside the Grand Canal, has undergone a transformation into a new urban destination – a place where cultural, community and commercial life merge. Following a competitive pitch, The Public House (TPL) was tasked with bringing the Bolands Mills story to life across strategy, design and communications. The mantra, ‘Combine […]
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Eason’s Christmas tale told by Dynamo
Branding and advertising agency Dynamo has rolled out a Christmas campaign for the Eason chain of book stores. Called ‘Inspire Someone this Christmas’, the TV ad airs on RTÉ, Virgin, Channel 4 and Sky. The retailer has taken advantage of its biggest strength: its heritage and status as the home of stories for generations of […]
Droga5 unwraps Smyths festive ad
Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer in the UK – this year, the brand extends its reach in European markets France, Germany and the Netherlands, where it is currently growing […]
Milk and knit brands win rugby ads
Urban Aran and Killadoon Milk will make their mark on TV screens during Ireland’s Autumn Nations rugby internationals. The two Irish SMEs are this year’s winners of an ad package worth €25,000 in Vodafone’s Ireland ‘See Your Business Pitchside’ competition, with the brands showcasing to fans at the Aviva Stadium and to audiences on RTÉ […]
Goosebump wins Bord Bia’s QMark
Goosebump, the agency run by Sarah Love, has won a competitive pitch to handle the creative and strategic work for Bord Bia’s Quality Mark. The review, which was handled by Ray Sheerin’s Level Pitch, was commissioned on the basis that the idea that was presented is the one that runs. It breaks with the norm […]
Ecologi points to sustainability pressures
Ecologi, the UK climate action platform, has launched a campaign highlighting how working in sustainability is becoming unsustainable given the remit, responsibility and often limited resources at activists’ disposal. The ad speaks to those working in ESG balancing climate targets against the realities of regulation, business operations, and reputation management. Challenges Created by ethical agency […]
Puss in Boots Christmas gift ad
This year’s Boots festive campaign, ‘Gift Happily Ever After’, reimagines the classic fairytale for today’s shopper, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of inspiration sets him on a journey to a Boots store […]
Fierce Mild on Sky with first TV ad
Non-alcoholic Irish beer brand Fierce Mild has launched ‘Brew Things Differently’ – its first-ever TV campaign and the result of winning the inaugural Love Irish Food/Sky Media Taste of TV fund. As the winner of the €50,000 advertising spend, Fierce Mild was awarded a sponsored campaign and media investment to bring the brand’s story to […]
Irish agencies in Effie Europe finals
Work entered by Boys+Girls, Core and Droga5 have made the finals of this year’s Effie Best of Europe awards organised by the European Association of Communications Agencies (EACA) and Effie Awards Europe. The Boys+Girl/Core entry for An Post, entitled ‘Sell It, Send It, Cash It In’, is a finalist in the positive change environmental category. […]
IAPI study shows agency take up 24%
The Institute of Advertising Practitioners in Ireland (IAPI) has published its Census 2025 report. The study, based on data from 22 member agencies representing 65 per cent of adland, shows average agency revenues jumped by 24 per cent in 2024, with the first half of 2025 up a further a fifth on the same period […]
The Public House adds Trócaire
The Public House has been appointed to handle creative work for Trócaire following a competitive tender process. The third world charity, whose slogan is ‘Together for a Just World’, was previously handled by Core and Ogilvy. TPH will kick off the relationship with the development of Trócaire’s upcoming Christmas and Lenten campaigns. Its iconic collection […]
Core strikes gold at Effies 2025 awards
The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]
TBWA rolls out AIB’s upbeat message
AIB has launched its latest marketing campaign in the bank’s brand platform ‘For The Life You’re After’. The bank champions the spirit of resilience and the belief that a brighter tomorrow is always within reach. Created by TBWA\Ireland, the campaign celebrates the small, determined, and decisive actions that that help people achieve the life they’re […]
