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The Tenth Man was behind the Fenian hotline in Belfast which generated over 15,000 calls in four days and sparked  widespread media conversations. The stunt, delivered using a roaming digital ad van and powered by a live recorded hotline, was created to raise awareness of Kneecap’s second album Fenian, and the release of its first […]

The Creative Dividend is a new book that combines creative measurement and effectiveness case evidence to show how creativity and media work best together. Co-published by System1 and Effie, the book aims to unpack how the two forces must work together to maximise effectiveness, rather than debating whether creativity or media matters more. The study […]

The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry leadership event. The three-year strategy is intended to reposition the institute as a more outward-facing, influential and resilient entity. The strategy is aimed at addressing adland’s increasingly complex […]

Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the expanded remit will see the agency lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s […]

The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new president. Jennifer Power, media lead for the UK & Ireland at McDonald’s, is the new vice-president. Codd takes up the role for a two-year term. Codd has […]

‘It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish consumers that the best value doesn’t need to be complex, returning to the brand’s central promise of “straightforward, great food […]

Ireland’s advertising market is due to grow by 9.7 per cent this year, outperforming most European markets as advertisers show more confidence in the economy, WPP Media Ireland claims. The ‘Ireland: This Year, Next Year’ report expects total media spend to reach €1.83 billion in 2026 with digital activity accounting for as much as 68 […]

SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which allows life to thrive, in the same […]

Re-turn deposit return scheme a new campaign called ‘Re-turn It Right’ created by Boys+Girls. The new work leaves the festivities of their recent Christmas campaign behind and instead looks at how re-turning cans and plastic drinks bottles is the best New Year’s resolution, playing to the shared belief that there’s a right way to do things. […]

Bord Gáis Energy, working with creative agency The Tenth Man, has launched a new brand repositioning campaign. ‘Know Your Power’ marks a new shift for the business and the way it shows up in people’s everyday lives. While energy has never mattered more to consumers, many people find it hard to understand what makes a […]

Glanbia has hired Ireland rugby player Dan Sheehan, McLaren F1 world champion Lando Norris, and England playmaker Marcus Smith to promote Optimum Nutrition in a global campaign created by TBWA Ireland. Entitled ‘The Optimum Advantage’ reveals the one thing elite athletes never want to share: the marginal gains that give them an edge. In elite […]