A new study published by Ipsos Behaviour & Attitudes (B&A) and the Institute of Advertising Practitioners (IAPI) to mark International Women’s Day shows how artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, raising concerns about bias, unrealistic standards and trust. The ‘Gender in the AI Era’ report indicates […]
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WPP’s Invention airs Lynx football ads
WPP Media’s Invention unit has created a campaign for Unilever’s Lynx deodorant. It is hoped that ‘The Nation Holds Its Breath’ ads can tackle the pungent realities of passionate Irish football fandom ahead of the crucial World Cup play-offs. The campaign redefines a sporting phrase to champion the brand call – ‘Smell Your Best When […]
Eileen Dunne NBI’s new ambassador
National Broadband Ireland (NBI), the company rolling out the Government’s National Broadband Plan, has announced Eileen Dunne as its new brand ambassador. A former broadcaster and journalist, Dunne’s career at RTÉ began in 1979 as a radio continuity announcer before moving to the newsroom in 1984. She retired in 2022. Inform Building on NBI’s ‘Broadband Angelus’ campaign, […]
RTÉ signs up as Effie title sponsor
RTÉ is the new title sponsor of the Institute of Advertising Practitioners in Ireland (IAPI) Effie awards and effectiveness year programme. The value of the “multi-year partnership agreement” was not disclosed. The sponsorship is aimed at heightening advertising effectiveness with a programme of “thought leadership, research and capability-building”. The fourth annual Effies, which were presented […]
Omnicom makes senior reshuffle
Omnicom Media Ireland has announced a number of senior management changes. After six years leading PHD, Gemma Teeling (above) has been promoted to the group role of chief client officer. Replacing her as the agency’s managing director will be Sinéad Manly, who is currently group head of client and growth, and was previously head of […]
AI demands an agency rethink
VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value Model’ outlines why pricing changes alone are no longer enough and recommends that agencies adopt other offerings as AI cuts revenue by reducing hours […]
IAPI teams up with Media Literacy
Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives attended the briefing, where teams from agencies and brands will compete for the chance to represent the country at the global competition in Cannes in […]
Fiona Field steps down as OMD boss
Fiona Field has resigned as managing director of OMD and as a board director of Omnicom Media to start her own business. In a statement to the industry issued by Omnicom CEO Jason Nebenzahl, it was confirmed that Field had decided that the time was right for her to relinquish her current roles at the […]
Every €1 spent on ads generates €6
A report by the Institute of Advertising Practitioners in Ireland (IAPI) shows that for every €1 spent on advertising, €6 in economic value is generated. If Ireland invested at levels comparable to other countries, the study estimates the market size of the industry could exceed €3 billion, driving business growth, jobs and tax revenues for […]
O’Donovan Belong To’s new CEO
One of Ireland’s top ad agency figures, Kieran O’Donovan, has been appointed chief executive of the non-profit organisation Belong To – LGBTQ+ Youth Ireland. He was head of client service at Thinkhouse, an agency which has become known for its focus on social issues and youth culture. He is set to take up his new […]
AAI set to discuss future of advertising
To mark its 75th year on the go, the Association of Advertisers in Ireland (AAI), the body that acts on behalf of the interests and voice of Ireland’s advertisers, will host a special seminar at the end of February in Google Foundry. AAI chief executive Barry Dooley has invited five top advertising professionals to speak […]
Tenth Man behind Kneecap stunt
The Tenth Man was behind the Fenian hotline in Belfast which generated over 15,000 calls in four days and sparked widespread media conversations. The stunt, delivered using a roaming digital ad van and powered by a live recorded hotline, was created to raise awareness of Kneecap’s second album Fenian, and the release of its first […]
Book focuses on merged ad strategy
The Creative Dividend is a new book that combines creative measurement and effectiveness case evidence to show how creativity and media work best together. Co-published by System1 and Effie, the book aims to unpack how the two forces must work together to maximise effectiveness, rather than debating whether creativity or media matters more. The study […]
