Ireland’s advertising market is due to grow by 9.7 per cent this year, outperforming most European markets as advertisers show more confidence in the economy, WPP Media Ireland claims. The ‘Ireland: This Year, Next Year’ report expects total media spend to reach €1.83 billion in 2026 with digital activity accounting for as much as 68 […]
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Boys+Girls shares SSE’s new energy
SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which allows life to thrive, in the same […]
Boys+Girls rolls out new Re-turn work
Re-turn deposit return scheme a new campaign called ‘Re-turn It Right’ created by Boys+Girls. The new work leaves the festivities of their recent Christmas campaign behind and instead looks at how re-turning cans and plastic drinks bottles is the best New Year’s resolution, playing to the shared belief that there’s a right way to do things. […]
BGE goes with a choice message
Bord Gáis Energy, working with creative agency The Tenth Man, has launched a new brand repositioning campaign. ‘Know Your Power’ marks a new shift for the business and the way it shows up in people’s everyday lives. While energy has never mattered more to consumers, many people find it hard to understand what makes a […]
Sheehan fronts for Optimum Nutrition
Glanbia has hired Ireland rugby player Dan Sheehan, McLaren F1 world champion Lando Norris, and England playmaker Marcus Smith to promote Optimum Nutrition in a global campaign created by TBWA Ireland. Entitled ‘The Optimum Advantage’ reveals the one thing elite athletes never want to share: the marginal gains that give them an edge. In elite […]
Woodies tops Red C’s Christmas ads
When it comes to Christmas, consumers want to escape, they want to believe in magic and, for a moment, not be reminded of the daily grind. Every year, as soon as Halloween’s over, the Christmas ads start rolling in. But what really makes a Christmas ad stand out? Is it the snow, the nostalgia, the […]
EU backs EACA’s child safety work
European commissioner Michael McGrath publicly recognised the communications industry’s engagement with child digital safety during the Effie Awards Europe Gala, held at the Art and History Museum in Brussels. The event was organised by the European Association of Communications Agencies (EACA), which represents 2,500 agencies across the region. EACA is headed up by Charley Stoney […]
The Brill Building invests in D8 site
The Brill Building independent advertising agency founded by former DDFH&B creative Roisin Keown plans to invest €1.1m in a premises in Inchicore. First established as a cloud-based company in 2019, the new premises in the heart of Dublin 8 will operate as the agency’s creative studio, as well as a multi-use, open-access creative hub and […]
Christmas shoppers exercise caution
The latest Pulse survey by Dentsu Pulse reveals that cost-of-living concerns remain significant with the Christmas shopping season underway, though levels are easing year on year. Two thirds of respondents say they are still quite or extremely worried about rising daily expenses, with women and those aged 45 to 54 reporting the highest levels of […]
Laudhaus makes sounds for UL Sport
Sound specialist advertising agency Laudhaus has created a new campaign for the University of Limerick (UL) and its UL Sport division with audio storytelling at its core. Built on the belief that everyone’s ‘best’ is within them, the ads show how the right environment, coaching, facilities, support and tribe, can help unleash such potential. The […]
AAI to discuss World Ahead 2026
What will shape the year ahead, and how can businesses prepare? Those are the questions which the Association of Advertisers in Ireland (AAI) will tease out at the World Ahead 2026 webinar. Economists Jim Power (above) and Chris Johns will explore the key economic and global trends, what businesses need to watch now and how […]
Core backs staff cancer training
A new online training course to help human resources (HR) departments support employees undergoing a cancer diagnosis or treatment has been launched by the Bray-based Purple House cancer support group, with backing from Core marketing communications. The course was devised by Melissa Stone from Stone Executive Consulting, and Purple House. The training is designed to […]
Today FM listeners get their say on Ray
Bauer Media Audio has rolled out a listener-driven out of home (OOH) campaign for Ray Foley’s show on Today FM. The ads follow an invitation to listeners to send in billboard lines which best describe the weekday afternoon show. The result was a crowd-sourced collection of unfiltered taglines ranging from proudly loyal to cheekily self-deprecating. […]
