The latest Pulse consumer sentiment report by Dentsu shows that mixed feelings linger with uncertainty at the wheel. In a survey of 1,000 Irish adults, the agency examined how they are feeling amid ongoing economic and geopolitical turbulence. The results reveal a nation grappling with uncertainty but not without glimmers of optimism. While mixed emotions […]
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Mick McCarthy in Heineken 0.0 promo
Former Republic of Ireland international captain and manager Mick McCarthy fronts a new Heineken 0.0 promotion, a ‘redemption’ story that comes with a pint on the house. The promotion runs until September 14 in participating pubs nationwide. The playful campaign was created for the Dutch brewer by Thinkhouse. McCarthy channels his signature dry humour as […]
IAPI to host talk on career growth
The Institute of Advertising Practitioners in Ireland (IAPI) and its Futureheads Council will present the second part of a two-part Breaking Barriers series in September. The session, entitled ‘Inside the C-Suite’, is aimed at promoting meaningful career growth with three top agency executives sharing advice and insights based on their work experiences. The speakers are […]
ICAD opens ticket sales for awards
Early bird tickets are now on sale for the annual creative awards show hosted by the Institute of Creative Advertising & Design (ICAD). This year marks the 67th celebration of Ireland’s advertising and design work. Since 1958, the awards night have also provided a chance for guests to connect, inspire and honour the work that […]
Concern campaign mirrors Irish history
Not everyone in Ireland would be aware that Concern Worldwide is an Irish charity, one which for more than half a century has been involved in helping combat poverty around the world. To connect Irish people more deeply to the brand, and the issue of global poverty, Accenture Song’s Droga5 Dublin created parallels between Irish […]
Today FM turns to OOH for Oasis gigs
Today FM launched digital outdoor sites near Croke Park for the Oasis weekend gigs. The DOOH sites ran on digital bridges in Drumcondra, on Clonliffe Road, Pierce Street, Amien Street and the North Strand. The campaign tied in with the Bauer Media station’s activity to promote the high-profile concerts, including ticket giveaways and the roll […]
Axa message parks women’s health
Publicis Dublin and insurer Axa has launched ‘Problems Parked’, a social campaign focused on how mental health issues can affect women in Ireland. In 2024, Axa’s Mind Health Report reported that 51 per cent of women are dealing with mental health challenges. The ad is Axa’s way of trying to turn that statistic into a […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
RSA’s Skybridge walkway at T1
As part of its annual tourism push, the Road Safety Authority (RSA) has taken over the Skybridge the pedestrian walkway at Dublin Airport’s Terminal 1. The campaign, created by Forsman & Bodenfors with media planning by Core’s Spark Foundry, reminds international tourists visiting Ireland to drive on the left and mind their speed. The campaign […]
Folk VML creates new HRI campaign
Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport, but as a deep-rooted expression of Irish culture, community and heritage. The campaign runs across TV, radio, out of home […]
Bonfire wins Kia creative account
Bonfire has been awarded Kia Ireland’s creative advertising following a three-way pitch with Publicis Dublin and Ringers. The pitch was based on a live brief for the launch of the new Sportage, and the campaign will be rolled out imminently. The agency run by co-founder Sean Hynes (above) replaces Focus Advertising on the account. The […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
Hamill and Nutley set to move to Pluto
Pat Hamill and Mark Nutley are joining Pluto as creative partners in early August. The creative advertising duo have spent the past six-and-a-half years working in a similar role at Goosebump. Prior to that, they spent over 17 years at Irish International and its subsequent owner, BBDO, where they worked more or less exclusively on […]
