A new study by WPP Media reveals a dependency dilemma in Irish language advertising. ‘An Analysis of Dual-Language Advertising Effectiveness in Ireland: An echo or a voice?’, not only calls for a shift from simple translation to transcreation but also underscores a powerful and unexpected public expectation for genuine cultural connection in Irish language ads. […]
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TBWA creates AIB’s new GAA push
AIB has a new focus for its GAA sponsorship, with TBWA\Ireland extending its ‘For The Life You’re After’ platform. The new approach showcases the ‘lifetime of support’ inherent in Gaelic Games clubs. It’s designed to celebrate how GAA community supports the decisive actions that people take when pursing the life they’re after – both on […]
IAPI names Jones as new president
Publicis Dublin managing director Geraldine Jones has been appointed as the new president and chair of the Institute of Advertising Practitioners in Ireland (IAPI), the representative organisation for the advertising and communications industry. Her two-year term starts in January when she will formally succeed Abi Moran, chief executive, Folk VML. Jones has held senior positions […]
Adland to embrace Net Zero Wheels
Ad Net Zero Ireland has launched Net Zero Wheels (NZW), a travel initiative which allows people working in advertising and media to trial eBikes and cut their carbon footprint. The year-long programme will see 45 professionals trial a Bleeper eBike for four months at no cost, offering a practical, low-risk way to adopt low-carbon commuting. […]
Core’s DPC ads on ‘sharenting’
Core has created a new campaign for the Data Protection Commission about the possible harms of ‘sharenting’ – where parents share information, images, and videos of their children on social media. The commercial, shot in Dún Laoghaire Shopping Centre, aims to reach parents of children under 18, with a stark reminder about child safety. The […]
Folk creates Lottery Christmas ad
Generosity of spirit is the theme of the National Lottery’s Christmas campaign created by Folk VML. The TV commercial is the latest chapter in the brand’s long-term ‘Dreams Waiting to Happen’ platform. The aim of the campaign is to bring a warm, human story to screens at a time of year when human kindness feels […]
Keane gets festive for Sky Mobile
Following Sky Mobile’s ‘Expect More’ platform launch last year, the brand continues with its promise to give customers more this Christmas. The latest ad in the series again features former Manchester United and Republic of Ireland midfielder and Sky pundit Roy Keane, whose famously high expectations are put to the ultimate test during the season […]
IAPI to fill three board vacancies
The Institute of Advertising Practitioners in Ireland (IAPI) is to hold an election this month for three vacancies on its board as Abi Moran, Maura Ashe, Jonathan Conlon and Abi Moran reach the end of their term. Those remaining on the board are Anna Doyle, Starcom and Chris Cashen, WPP Media Ireland, company secretary and […]
TPH creates new Bolands Mills’ ID
Bolands Mills, the iconic Dublin landmark beside the Grand Canal, has undergone a transformation into a new urban destination – a place where cultural, community and commercial life merge. Following a competitive pitch, The Public House (TPH) was tasked with bringing the Bolands Mills story to life across strategy, design and communications. The mantra, ‘Combine […]
Eason’s Christmas tale told by Dynamo
Branding and advertising agency Dynamo has rolled out a Christmas campaign for the Eason chain of book stores. Called ‘Inspire Someone this Christmas’, the TV ad airs on RTÉ, Virgin, Channel 4 and Sky. The retailer has taken advantage of its biggest strength: its heritage and status as the home of stories for generations of […]
Droga5 unwraps Smyths festive ad
Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer in the UK – this year, the brand extends its reach in European markets France, Germany and the Netherlands, where it is currently growing […]
Milk and knit brands win rugby ads
Urban Aran and Killadoon Milk will make their mark on TV screens during Ireland’s Autumn Nations rugby internationals. The two Irish SMEs are this year’s winners of an ad package worth €25,000 in Vodafone’s Ireland ‘See Your Business Pitchside’ competition, with the brands showcasing to fans at the Aviva Stadium and to audiences on RTÉ […]
Goosebump wins Bord Bia’s QMark
Goosebump, the agency run by Sarah Love, has won a competitive pitch to handle the creative and strategic work for Bord Bia’s Quality Mark. The review, which was handled by Ray Sheerin’s Level Pitch, was commissioned on the basis that the idea that was presented is the one that runs. It breaks with the norm […]
