The Institute of Advertising Practitioners in Ireland (IAPI) has launched Effie Awards 2024. Speaking at the event in the RDS, jury chair Tom Kinsella of AIB Homes outlined the reasons why Irish marketers should get involved in the competition. “Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about […]
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Droga5 creates new Denny campaign
Droga5 Dublin, part of Accenture Song, has launched a new campaign for Denny, the meat brand owned by Pilgrim Foods. The new campaign follows last year’s TV-led ‘Grand, Dad ‘. The new social-first work aims to capture special moments on people’s phones as two families are reunited. The creative team at the agency was headed […]
AI used in adland once a week
People in advertising are now using artificial intelligence (AI) at least once a week, Abi Moran, chief executive of Folk VML and president of the Institute of Advertising Practitioners in Ireland (IAPI), told an AI conference held in Google’s HQ. Moran said that people in the industry are inherently curious. “Critical to our success is […]
EssenceMediacom retains Lidl
EssenceMediacom has retained the Lidl Ireland account for another three years, starting this month. The GroupM agency has handled the contract since 2021. Lidl’s creative agency is WPP’s Folk Wunderman Thompson. Over the past few years, the two agencies have rolled out various campaigns, most recently ‘Go Full Lidl’, which aims to drive home the […]
PTSB homes in on athletes’ human strengths
Retail and online bank PTSB has rolled out its latest campaign profiling its title sponsorship of Ireland’s Olympic and Irish Paralympic teams ahead of Paris 2024. Created by Publicis Dublin, ‘The Human Behind the Athlete’, the campaign is based on the insight that most of us look upon athletes as if they were superhuman, with […]
Diageo revisits classic ideas for Guinness 0.0
Diageo and the Irish Film Institute (IFI) have put a call out to Irish creatives, filmmakers and content creators to “reinterpret and reimagine” a campaign for Guinness 0.0 inspired by some of the brand’s most iconic ads from the 1950s to the 1990s in an archive curated by the IFI. Guinness ‘Island’ (above), created by […]
MyVo voiceover agency launched
A new voiceover agency for the making of TV and radio commercials has been launched. MyVo is a partnership between the Brennan Acting Agency and Sound Entertaining! All the voice actors on MyVo’s books have been selected by veteran actor Morgan C Jones (pictured), who has been a well known voice in Ireland on campaigns […]
Core expresses concern about RTÉ
Ongoing cuts to RTÉ’s content budget are of concern to the advertising industry, Core’s Outlook 2024 report claims. The agency, whose divisions include Starcom, Zenith and Spark Foundry, said that RTÉ’s cost saving plans, which “seem inevitable”, will see budget cuts of €10 million this year. Such retrenchment by the national broadcaster, together with any […]
Virgin’s ‘It’s Playtime’ sequel rolled out
Publicis Dublin has launched a second campaign for Virgin Media’s ‘It’s Playtime’ platform. Building on last year’s ‘Toys’ creative, the campaign celebrates how the brand can empower its customers to unleash their play, in whatever way they choose. The ads urge consumers to break free from life’s dullness by homing in on two characters with […]
Boys+Girls roll out PhoneWatch ads
Boys+Girls, has launched a new multichannel campaign for PhoneWatch monitored home security systems. The campaign was inspired by the fact that homes protected by the alarm system are known to be four times less likely to be burgled. The series of ads feature a fictitious burglar bootcamp where would-be house thieves are taught to avoid […]
Allianz ads highlight drop out in sport
Allianz Ireland has rolled out #StopTheDrop, a campaign developed by its creative agency F&B Huskies to help reverse the worrying decline in sports participation among Irish schoolgoers. The German insurer plays a key role in supporting GAA, including its support for the Allianz Leagues, All-Ireland Senior Football Championship and Allianz Cumann na mBunscol. Since 2006, […]
Baker promoted at EssenceMediacom
Aisling Baker has been promoted to group director at EssenceMediacom Ireland as part of a series of personnel changes. A retail specialist, her new role at the GroupM planning and buying agency will include leading the development and management of growth plans for clients such as Irish Distillers Pernod Ricard, Lidl and Boots. She has […]
Kinsella to chair Effie jury
Tom Kinsella, managing director, Homes at AIB Group, is to chair the Effie awards jury in place of Damian Devaney, principal and senior partner at Dsquared and TBV Global. Devaney led the jury’s three-year set-up phase on behalf of the awards organiser, the Institute of Advertising Practitioners in Ireland (IAPI). The Effies are seen in […]
