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Following a competitive pitch process involving four agencies, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency. In a statement issued by the bank, it was stated that a “newly built interdisciplinary team, TheBankCollective” by WPP, of which Folk is a member, will provide client service. The other three […]

Vodafone has become the first mobile operator in Ireland to offer smartwatch cellular connectivity through a new add on service called OneNumber. The service simply lets consumers share their mobile plan with a Samsung smartwatch while they are out and about. So even if a phone is left at home, connection is maintained. The service […]

WPP creative agency Folk Wunderman Thompson has been awarded the advertising account for Water Safety Ireland (WSI) following a competitive tender process, details of which were not disclosed by a spokesperson for the winning agency. WSI, a body supported by the Government, promotes safe attitudes and behaviours in and around Irish waters. WSI was previously […]

There is just a week to go to this year’s look-back on the Cannes creative festival on the Cote d’Azur at an event hosted by the Institute of Advertising Practitioners in Ireland (IAPI). Creative advertising changes all the time but it undeniably drives progress for people, business and society. Cannes Lions supports and celebrates creativity […]

Ogilvy has been appointed by French drinks giant Pernod Ricard as the lead global agency for Irish Distillers’ Jameson whiskey. The WPP agency’s remit will include global strategic and creative duties in a bid to further enhance the spirit’s fortunes. Ogilvy was awarded the business after a competitive pitch process managed by independent consultancy R3. […]

Havas Dublin has rolled out a new campaign for the Sunday World. Called ‘Your Daily Dose’, the ads position the tabloid as the go-to source for all the news people want to know and talk about, from crime and sports to showbiz and lifestyle. Building on the idea that consuming news is a habitual act, […]

The Public House’s continuation of last year’s Epic ‘This Is Not Us’ campaign for the Irish emigration museum now studies the prevalence of negative Irish stereotypes found in modern tech and popular culture, with a particular focus on artificial intelligence. The campaign runs across social, digital and out of home, with a heavy emphasis on […]

The National Dairy Council (NDC) has launched a nationwide marketing campaign introducing the Grass Roots Movement (GRM) to consumers across Ireland. Created by The Brill Building, the campaign runs across TV, out of home, video on demand, digital and social media. GRM is the Irish dairy industry’s response to environmental sustainability. The movement forges a […]

The promotion of non-alcoholic drinks is to be investigated with the announcement by the Advertising Standards Authority of Ireland that it is to conduct a reviews following a number of complaints. The ASAI, a not statutory body, said it plans to publish updated guidelines in relation to the advertising of so-called 0.0 per cent alcohol […]