The Indie List freelance marketing talent platform has launched Ireland’s first fractional CMO (chief marketing officer) service, targeting Ireland’s SMEs. A fractional marketing leader is an experienced marketing professional who works on a part-time or project-specific basis for companies in need of strategic marketing guidance. They bring extensive industry experience and a deep understanding of […]
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Permanent TSB now simply PTSB
Following completion of the acquisition of substantial parts of the Ulster Bank retail, SME and asset finance businesses in the Republic of Ireland, Permanent TSB has invested €5 million in rebranding its business as a full service, customer-focused personal and business bank known as PTSB. It is the first repositioning of the bank since the […]
Brill Building’s work has Immortal hopes
In a continued good run for creative led-The Brill Building at awards shows, it is the Irish agency with two campaigns judged worthy of representing Ireland in the European judging round, with only three projects in total judged ‘Immortal’ for 2023 by the Irish jury. The campaigns include First Poster To Catch Lung Cancer for […]
Stephenson and Crane judge Eurobest
Pat Stephenson and Adam Crane have signed up as jury members to judge entries in this year’s Eurobest, the Institute of Advertising Practitioners in Ireland (IAPI) has announced. Stephenson is founder and chief relationship officer at Boys+Girls and Crane is creative lead at TBWA/Dublin. The Eurobest panel comprises advertising experts across Europe, representing agencies and […]
Belfast Telegraph homes in on housing
The Public House have launched the latest iteration of their ‘In Focus’ campaign for the Belfast Telegraph by focusing on the North’s housing market across TV, video on demand (VOD), press and social. The campaign is rooted in the newspaper’s ‘Tell It Like It Is’ brand positioning, in which they highlight the big questions around the […]
Nation’s high hopes for Boys in Green
Over half of Irish people believe Ireland can win the Rugby World Cup (RWC) and 38 per cent of the country’s adults are watching most of the matches, the latest Dentsu Pulse survey of 1,000 interviewees indicates. The research showed that 56 per cent believe Ireland can win the competition in France. Of the viewers, […]
Durex ads highlight ill-fitting condoms
A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]
Legacy rolls out Laya sports series
Laya healthcare has unveiled its latest endeavour, Driven, a multi-platform campaign featuring a five-part video series in conversation with brand ambassador Johnny Sexton that delves into the self-belief of some of Ireland’s top sports stars. Created by Legacy Communications and produced by Motherland, the series provides an insight into what motivates Sexton, and shares some […]
Brill Building creates Mater Private ads
Mater Private Network (MPN) has launched a new campaign highlighting the life benefits of its cardiology care. Created by The Brill Building, the campaign marks MPN’s advertising debut. The cardiac care in MPN’s Dublin and Cork hospitals is considered among the best in the country. Offering a complete range of heart and vein-related services, they […]
Time marketers joined gaming party
BBDO’s strategic planning director Adriano Eliezer explains how gaming has revolutionised Ireland’s entertainment landscape and why it’s time marketing leaders joined the party Gaming is in the mainstream. So why isn’t it in our marketing plans? Ten months ago, the Dáil passed new tax incentives to make Ireland more attractive to videogame studios and developers. […]
EssenceMediacom study points to key trends
A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers interviewed found the pace of work relentless, while 58 […]
Allianz ads highlight buildings cover
Allianz Insurance has launched Rebuild Better as support for its home insurance customers with buildings cover to rebuild more sustainably when repairing damage to their homes. Said to be the first of its kind in the Irish market, the initiative aims to help customers to invest in eco-friendly upgrades. Customers with eligible policies can get […]
Ryan joins Publicis from F&B Huskies
Thomas Ryan has joined Publicis Dublin as social and content director. He has nine years experience in social and digital content. He was head of social at F&B Huskies since 2018. He also led social teams at Circulate and BBDO Dublin. Among the accounts he has worked on are Fáilte Ireland, Allianz Ireland, Nissan, Virgin […]
