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Following a contest, Folk Wunderman Thompson has been awarded the account for University College Dublin. The business was previously handled by Javelin. Folk will lead the strategic and creative development of brand and student marketing campaigns for the university. UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over […]

Jedward confirm they are not breaking up, but urge consumers not to risk using a handyman in carrying out any gas work. The twin singers have been hired by Gas Networks Ireland for the Commission for Regulation of Utilities (CRU) to hammer home the safety message of only ever hiring a registered gas installer to […]

Boys+Girls has won the An Post account following on from their recent Musgrave win. The An Post business comprises mails with work for Advantage Card, stamps and the new digital stamp. The retail side of the business includes An Post Money, foreign exchange and post office banking. Marketing operations includes a brand team led by […]

Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]

BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]

Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]

Current Marketer of the Year Paul Dervan, chief marketing officer at the National Lottery, is among the judges who will decide on the second round of entries for Effie Awards Ireland. The judging is due to get underway later this month. The round two judging panel consists of 22 professionals who have helped deliver successful […]

Following a competitive pitch process involving four agencies, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency. In a statement issued by the bank, it was stated that a “newly built interdisciplinary team, TheBankCollective” by WPP, of which Folk is a member, will provide client service. The other three […]

Vodafone has become the first mobile operator in Ireland to offer smartwatch cellular connectivity through a new add on service called OneNumber. The service simply lets consumers share their mobile plan with a Samsung smartwatch while they are out and about. So even if a phone is left at home, connection is maintained. The service […]

WPP creative agency Folk Wunderman Thompson has been awarded the advertising account for Water Safety Ireland (WSI) following a competitive tender process, details of which were not disclosed by a spokesperson for the winning agency. WSI, a body supported by the Government, promotes safe attitudes and behaviours in and around Irish waters. WSI was previously […]

There is just a week to go to this year’s look-back on the Cannes creative festival on the Cote d’Azur at an event hosted by the Institute of Advertising Practitioners in Ireland (IAPI). Creative advertising changes all the time but it undeniably drives progress for people, business and society. Cannes Lions supports and celebrates creativity […]