Publicis Dublin and Quit from the HSE use the sponsorship of the ongoing Euro qualifiers for the Republic of Ireland football team to highlight how ad breaks during games can be a battle for smokers that are trying to give up the habit for good. The campaign includes 10” and 7” stings that top and […]
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IAPI names six Effie award jurists
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the six industry experts to serve on this year’s Effie Awards Europe jury. The six are split between the best of Europe and the multi-market and positive change jury. Damian Devaney (above) of Dsquared and TBV Global; Ger Jones, Publicis Dublin and Julie Gill, An […]
McDaid named in Campaign list
Thinkhouse agency founder Jane McDaid has been named as one of this year’s Campaign UK’s 40 Over 40. The accolade celebrates 40 industry professionals aged 40 and above in these islands who are said to have made significant contributions to marketing and advertising and McDaid’s inclusion underscores her achievements and pioneering spirit. Judges highlighted candidates […]
Emirates hires Cruz for new campaign
Emirates has launched a new international ad campaign fronted by Penelope Cruz. The Academy Award-winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot on-board a signature Emirates A380 aircraft, Cruz revealed her passion for the carrier. The […]
IAPI announces FFF programme list
The Institute of Advertising Practitioners in Ireland (IAPI) has named the recipients of its annual female futures fund (FFF) programme launched in March. IAPI received almost 70 applications from women across member agencies with ambitions to excel in leadership roles. A panel of experts evaluated each applicant’s unique skills, experiences and potential. Anna Doyle, board […]
O’Leary and Sheerin made IAPI fellows
The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
Allianz ads highlight pet benefits
F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]
First Effie Awards jury announced
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Jeff rocks again for Three Ireland
Boys+Girls has created a new commercial for Three Ireland which sees the return of Jeff the bearded dragon lizard rocking out to Joan Jett’s track ‘I Love Rock ‘n’ Roll’. Shot by award-winning direct Tomas Jonsgarden and produced by Paul Holmes’s Ponder, the ad picks up on the award-winning ‘Jeff’s World’ featuring the Bonnie Tyler […]
Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
The Brill Building adds NDC campaign
The National Dairy Council (NDC) has appointed The Brill Building to create and run their campaign this year. The award-winning creative shop first began working with NDC last year by rolling out a strategic and creative project for the brand. The Brill Building announced double revenue growth for 2022 and projected they are on track […]
Droga5 rolls out new Woodie’s TV ad
Woodie’s new TV ad, entitled ‘Larry’, airs this weekend with a focus on the power of community and the benefits of sharing resources. The retailer says Irish communities pool resources by sharing DIY, home and garden products. The motivation for sharing may be because the item is bulky and hard to store, expensive or something […]
