Droga5 Dublin, part of Accenture Song, has launched a campaign for VHI health insurer with a new slogan – ‘Because your health means everything.’ brand platform. Established over 65 years ago as the first health insurance company in Ireland, VHI now has 1.2 million members. The campaign includes television, out of home, radio, social and […]
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Verve squares up for Lyons Tea
Verve Showrunner has created a new campaign for Unilever’s Lyons Tea highlighting the move from pyramid to square tea bags. ‘We’re Square’ is a tribute to anyone who’s unashamedly uncool or has been labelled ‘square’. The campaign was launched with a Dublin Airport Skywalk special made to resemble the hallway of a ‘granny gaff’, full […]
IAPI selects four Eurobest teams
Eurobest is once again set to host its annual young creative competition as the Institute of Advertising Practitioners in Ireland (IAPI) has announced the four teams chosen to take part in the global competitions. Eurobest provides a platform for emerging creatives in Irish advertising to showcase their talents and develop their creative and innovative abilities. […]
Connelly rolls out epilepsy campaign
Connelly Partners Dublin have launched a new campaign for their client Epilepsy Ireland (EI), to show the broader public how common epilepsy is in Ireland. Research conducted by Amárach Research on behalf of Epilepsy Ireland shows that eight in 10 people in Ireland believe epilepsy to be a far rarer condition than it is in […]
Huskies claim top Effie for Allianz
The Allianz Ireland ‘World’s Strongest Women’ campaign created by F&B Huskies and EssenceMediacom was the big winner at Effies 2023 taking home the grand prix award and two category golds. The Effies mark the most effective campaigns driving growth from the past two years in Ireland. The winners were announced at an industry lunch in […]
Boots ads liven up Big Brother
Boots used the first instalment in the new series of Big Brother on Virgin Media Two to advertise its range of beauty, skincare, fragrance and haircare brands. The ads also went out on TikTok as part of an innovative live TV and social media campaign developed by GroupM’s Invention and EssenceMediacom agencies. The commercials were […]
BBDO Dublin wins Eir account
BBDO Dublin has been appointed as creative and strategic partner for Eir broadband, telecom and TV provider. The selection follows a three-month assessment involving four Dublin agencies. A few years ago, Eir decided to bring its advertising, media and branding work back in-house. Rothco, Dentsu and Dynamo had been on their agency roster. In more […]
Public House ads promote Indo rebrand
The Public House has launched a new campaign to accompany the Irish Independent rebrand. The campaign, titled Written all over Ireland, consists of a brand film, news and sport TV, cinema, VOD, radio, press, out of home, social and digital media. The work is the result of a strategic repositioning project, which identified the newspaper’s strength […]
Indie List rolls out CMO service
The Indie List freelance marketing talent platform has launched Ireland’s first fractional CMO (chief marketing officer) service, targeting Ireland’s SMEs. A fractional marketing leader is an experienced marketing professional who works on a part-time or project-specific basis for companies in need of strategic marketing guidance. They bring extensive industry experience and a deep understanding of […]
Permanent TSB now simply PTSB
Following completion of the acquisition of substantial parts of the Ulster Bank retail, SME and asset finance businesses in the Republic of Ireland, Permanent TSB has invested €5 million in rebranding its business as a full service, customer-focused personal and business bank known as PTSB. It is the first repositioning of the bank since the […]
Brill Building’s work has Immortal hopes
In a continued good run for creative led-The Brill Building at awards shows, it is the Irish agency with two campaigns judged worthy of representing Ireland in the European judging round, with only three projects in total judged ‘Immortal’ for 2023 by the Irish jury. The campaigns include First Poster To Catch Lung Cancer for […]
Stephenson and Crane judge Eurobest
Pat Stephenson and Adam Crane have signed up as jury members to judge entries in this year’s Eurobest, the Institute of Advertising Practitioners in Ireland (IAPI) has announced. Stephenson is founder and chief relationship officer at Boys+Girls and Crane is creative lead at TBWA/Dublin. The Eurobest panel comprises advertising experts across Europe, representing agencies and […]
Belfast Telegraph homes in on housing
The Public House have launched the latest iteration of their ‘In Focus’ campaign for the Belfast Telegraph by focusing on the North’s housing market across TV, video on demand (VOD), press and social. The campaign is rooted in the newspaper’s ‘Tell It Like It Is’ brand positioning, in which they highlight the big questions around the […]
