Ogilvy has been appointed by French drinks giant Pernod Ricard as the lead global agency for Irish Distillers’ Jameson whiskey. The WPP agency’s remit will include global strategic and creative duties in a bid to further enhance the spirit’s fortunes. Ogilvy was awarded the business after a competitive pitch process managed by independent consultancy R3. […]
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Havas prescribes Sunday World
Havas Dublin has rolled out a new campaign for the Sunday World. Called ‘Your Daily Dose’, the ads position the tabloid as the go-to source for all the news people want to know and talk about, from crime and sports to showbiz and lifestyle. Building on the idea that consuming news is a habitual act, […]
Epic’s ads show AI’s portrayal of Irish
The Public House’s continuation of last year’s Epic ‘This Is Not Us’ campaign for the Irish emigration museum now studies the prevalence of negative Irish stereotypes found in modern tech and popular culture, with a particular focus on artificial intelligence. The campaign runs across social, digital and out of home, with a heavy emphasis on […]
Brill Building rolls out new NDC ads
The National Dairy Council (NDC) has launched a nationwide marketing campaign introducing the Grass Roots Movement (GRM) to consumers across Ireland. Created by The Brill Building, the campaign runs across TV, out of home, video on demand, digital and social media. GRM is the Irish dairy industry’s response to environmental sustainability. The movement forges a […]
Pressure mounts on RTÉ over pay scandal
RTÉ faces a deepening crisis around the hidden payments to its highest earner Ryan Tubridy following Oireachtas media and Public Accounts Committee hearings in recent days. In a week when outgoing director general Dee Forbes tendered her resignation, a number of significant disclosures in Leinster House were made by senior Montrose executives. Geraldine O’Leary, group […]
ASAI to review zero alcohol guidelines
The promotion of non-alcoholic drinks is to be investigated with the announcement by the Advertising Standards Authority of Ireland that it is to conduct a reviews following a number of complaints. The ASAI, a not statutory body, said it plans to publish updated guidelines in relation to the advertising of so-called 0.0 per cent alcohol […]
Irish designers win bronze at Cannes
Two young Irish designers have won bronze in the design category at the Young Lions competition in Cannes. The duo are Robin Winchester, motion designer and James Stedman, junior designer at FCB Huskies. The Institute of Advertising Practitioners (IAPI) brought all seven Young Lion teams to the festival to compete in the global competition. A […]
Publicis HSE stings distract Euro fans
Publicis Dublin and Quit from the HSE use the sponsorship of the ongoing Euro qualifiers for the Republic of Ireland football team to highlight how ad breaks during games can be a battle for smokers that are trying to give up the habit for good. The campaign includes 10” and 7” stings that top and […]
IAPI names six Effie award jurists
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the six industry experts to serve on this year’s Effie Awards Europe jury. The six are split between the best of Europe and the multi-market and positive change jury. Damian Devaney (above) of Dsquared and TBV Global; Ger Jones, Publicis Dublin and Julie Gill, An […]
McDaid named in Campaign list
Thinkhouse agency founder Jane McDaid has been named as one of this year’s Campaign UK’s 40 Over 40. The accolade celebrates 40 industry professionals aged 40 and above in these islands who are said to have made significant contributions to marketing and advertising and McDaid’s inclusion underscores her achievements and pioneering spirit. Judges highlighted candidates […]
Emirates hires Cruz for new campaign
Emirates has launched a new international ad campaign fronted by Penelope Cruz. The Academy Award-winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot on-board a signature Emirates A380 aircraft, Cruz revealed her passion for the carrier. The […]
IAPI announces FFF programme list
The Institute of Advertising Practitioners in Ireland (IAPI) has named the recipients of its annual female futures fund (FFF) programme launched in March. IAPI received almost 70 applications from women across member agencies with ambitions to excel in leadership roles. A panel of experts evaluated each applicant’s unique skills, experiences and potential. Anna Doyle, board […]
O’Leary and Sheerin made IAPI fellows
The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
