Starcom, part of Core, has retained the Musgrave group account following a final two-way head-to-head with PHD. The Musgrave business includes SuperValu, Centra, SV Insurance and Frank & Honest coffee. Meanwhile, Energia has appointed Core’s Zenith to handle its media after a review which included EssenceMediacom and the incumbent Dentsu. Neither the Musgrave nor the […]
Adland RSS feed for this section
Cadbury extends ties to women’s football
The Public House have launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland. As a partner of the Republic of Ireland women’s team, Mondelez Ireland support grassroots clubs around Ireland with inroads to make the sport more accessible, removing some of the barriers to entry and improving […]
ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
EssenceMediacom make six appointments
GroupM media planning and buying agency EssenceMediacom Ireland has announced six new appointments. Dylan Long, Alec Thibault and Amy-Leigh McCluskey have joined the agency as account managers, while Paige Haarhoff has joined as a digital account manager. Connor Dale and Hannah Donnelly have also joined the agency in account executive roles. Long joins the agency […]
Lidl retains top Brandshout spot
German discounter Lidl has again topped the Brandshout ad recall study conducted by Ipsos, having also led the survey in February. Vodafone moved up three places from fifth to take the runner-up spot, while McDonald’s dropped one place to third. Lidl’s closest rival Aldi dropped one place to fourth, while Tesco completed the top five […]
Boys+Girls helps launch New York Pride
Irish creative agency Boys+Girls was hired to the New York Civic Pride campaign. Boys+Girls partner Pat Stephenson said the agency was invited to help with the campaign by US agency Founders. The two companies worked together on various global projects, including Netflix and Kerrygold. Both agencies are members of the independent set-up By The Network. […]
Public House makes Biden’s visit Epic
The Public House and Epic The Irish Emigration Museum welcomed the 46th President of the United States of America by bringing him up to speed on an ancestral curse. The visit of an Irish US president is massive news for a museum dedicated to the history of Ireland’s emigrants. The museum gave President Joe Biden […]
Publicis wins Audio Awards grand prix
Publicis Dublin scooped the grand prix at the Irish Audio Awards held in Smock Alley Theatre for their work with Virgin Media. The agency also won in the consumer and casting categories. Other winners on the night included OneCore Media, Boys+Girls, The Public House, Raygun, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland. […]
IAPI announce six jurists for Cannes
This year there are more Irish jury members selected to be on the Cannes Lions judging panel than ever before, the Institute of Advertising Practitioners in Ireland (IAPI), which represents the Cannes Lions International Festival of Creativity nationally. They will help award the world’s best creative work and benchmark excellence in the south of France […]
BBDO creates first AI film for Simon
Homeless charity Dublin Simon Community has a new campaign which for the first time in Ireland uses artificial intelligence (AI) technology. Created by BBDO Dublin and New York production company Lobo, Unfair City aims to highlight the growing inequality of homelessness and raise funds for some of the most vulnerable people in Irish society. Unfair […]
Tesco’s funny lines highlight new store
To celebrate Tesco’s new store launch in Dublin’s Portobello, its creative agency, Bartle Bogle Hegarty (BBH) Dublin, has launched a new piece of media – a bespoke projector – to make sure the whole neighbourhood knows its location. Charlemont Square is a new Dublin development, in an area with lots of footfall. But its new […]
Felton heads up commercials at Windmill
Jess Felton has been promoted to head of commercials at Windmill Lane. She will work alongside head of production Deborah Doherty and creative director Donal O’Keeffe and Manus Goan. Felton was previously with Windmill before working overseas and with Raygun. She has been involved with commercial committees in Ireland, including the emerging directors awards. O’Keeffe […]
Folk rolls out new BGE campaign
Bord Gáis Energy has released a new campaign highlighting sustainable home energy use. ‘See It, Solve It’ was created by Folk Wunderman Thompson and Mindshare. As consumers find themselves increasingly in need of more energy efficient solutions for their homes, BGE offers advice on the energy efficient options available, installation cover and service. The ads […]
