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Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]

Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]

Amar Jacob has joined Invention@GroupM to take up the media group’s newly-created role of social and content development director. He has over 12 years of experience working with branding and advertising agencies in Ireland and India, during which time he has worked with some major brands including Michelin, Hyatt, Nissan and Fáilte Ireland. Prior to […]

Vodafone Ireland has launched ‘Growing up Together’, a new through the line campaign to communicate its Red Family Plan. In what they claim to be an advertising first, the campaign, which was created by Folk Wunderman Thompson, is a tale of two halves – one story seen from the perspective of two brothers in two […]

MediaCom, the GroupM media planning and buying agency, has introduced a new division called Springboard.  They say that the new unit changes the traditional agency model by offering emerging companies and SMEs the knowledge and operational resources of a large media agency, coupled with the speed and agility needed for early-stage businesses. Ed Ling (pictured), […]

Mark Anthony Brands has appointed London agency VCCP to handle its hard seltzer brand White Claw after a competitive pitch. The global creative account was previously handled by agency of record Accenture Interactive’s Rothco for the past five years. Rothco will continue to work on digital assignments for White Claw. The pitch was managed by […]

Declan Kelly, deputy managing director and board director at Zenith, is leaving the Core-owned media agency to spearhead the launch of British digital marketing agency MWI in Ireland as it expands its base overseas. It will be the first non-UK office of North East England marketing agency, Mediaworks UK. The agency’s business has been 15 […]