Core forecasts that total media spend in Ireland will grow by 10.85 per cent in 2022 to €1,233.6 million. Despite having various levels of Covid-19 restrictions in place for long periods of 2021, which hindered all areas of advertising investments and mediums, 2022 started off healthily with the overall market having grown by 20.5 per cent to […]
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Publicis all heart for new VHI centres
A new VHI campaign by Publicis points to how its new centres take a 360-degree view of people’s health with the insurer’s own doctors, consultants and medical teams on call. The multi-channel campaign formats showcase just some of the many services on offer, including urgent care, paediatrics and diagnostics in an animated, heart-shaped health centre. […]
Fogarty’s Admatic may include overseas titles
Irish online advertising platform Admatic may in time be expanded to include international media titles, including those in the UK and US. Admatic.ie was launched by former agency owner Stuart Fogarty to provide advertisers with direct media buying. The service also extends to the creation of advertising campaigns, copy clearance and copy dispatch. The platform […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
Core rolls out Census ‘Be Counted’ campaign
The ‘Be Counted’ campaign developed by Core launches across all media channels this week, reminding everyone in Ireland to be “a voice for yourself, your family, and your community” on Census night 2022. The media, planned by Zenith, runs across all TV and video on demand (VoD) platforms, radio, digital audio, out of home, print […]
Aisling Bea set to front Jameson campaign
Irish actor and comedian Aisling Bea has been recruited by Irish Distillers as its new brand ambassador for Jameson whiskey. With a new campaign called ‘Widen the Circle’, created by TBWA\Dublin, the global whiskey brand owned by Pernod Ricard is trying to replace the brand’s ‘triple filtered, twice as smooth’ functionality with a consumer lifestyle […]
OOH and cinema outpace other media
A new report comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment in out of home (OOH) and cinema media is outpacing the return of consumer activity to pre-pandemic levels as overall In Real Life (IRL) spend reaches $44.4 billion this year, findings from the World Advertising Research […]
Dentsu report sees cashless society
As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
Folk rolls out Cancer Society’s Daffodil Day ads
The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother Rachel couldn’t experience during her cancer […]
IAPI teams compete for Young Lions
Nearly 170 young agency and client talent will compete this weekend in the return of the Institute of Advertising Practitioners in Ireland (IAPI) Cannes Young Lions competition. They will be seeking to represent Ireland across the categories of print, media, PR, film, digital, design and young marketer in the Global Young Lions taking place in […]
C&C rolls out Bulmers Lights ads
C&C is encouraging consumers to look to the lighter side of life with its new Bulmers Light ‘Floaty Little Devils’ campaign created by Goosebump. The ads will run in the coming weeks across TV, out of home (OOH), digital, PR, radio, social and in-trade. The campaign’s tongue-in-cheek idea aims to highlight the brand’s low calorie […]
Thinkhouse announce three top appointments
Youth agency Thinkhouse has announced three new senior appointments after what co-founder Jane McDaid described as “a year of growth”, with a 50 per cent headcount increase. Donagh Humphreys becomes head of social and digital innovation, Kieran O’Donovan head of client service and Lynsey Paisley now heads up integrated creative strategy. Prior to joining Thinkhouse […]
Connelly Partners acquires Zoo Digital
Creative agency Connelly Partners has acquired the Dublin-based Zoo Digital agency for an undisclosed sum. In a statement, Connelly Partners said the deal will see the new entity’s workforce grow to 45 people with plans to further expand. Connelly Partners Dublin, based in Irishtown, came about following the sale of Strategem iLabs by Keith Lee […]
