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IAPI has released the Effie Awards Ireland Index for 2021 with league tables of the top agency and brand achievers. The index identifies and ranks all the contenders by analysing winner and finalist data from the recent Effie Awards. The awards provide Ireland’s agencies and marketers with their first chance to pitch themselves against their […]

TBWA\Dublin has launched a new in-house production company called Bolt. The studio will offer a range of production services from film and photography to digital content and post-production. The new unit is part of the Omnicom agency’s global network comprising 13 other Bolt studios in cities such as Hong Kong, Sydney and Amsterdam. TBWA\Dublin business director […]

The Public House have launched a campaign for Unicef Ireland’s Ukraine appeal. The hard-hitting ads examine the current situation for children affected by the Russian invasion with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons […]

GroupM Ireland and In the Company of Huskies have partnered together to develop a through the line campaign for INAR (Irish Network Against Racism). The campaign coincides with Anti-Racism month and is aimed at driving awareness about the iReport.ie app and website, which is a vehicle for people across Ireland to share racist incidents confidentially. […]

Bloom created a PR stunt for Just Eat by surprising the winner of the food home delivery brand’s game changer award, Dough Box co-owner Donal Byrne, with an all-singing Gospel group belting out a version of ‘Oh, Happy Day’ outside his pizza shop in Bray. The idea of the stunt was to build awareness of […]

A new ad campaign has been launched for Irish paint brand Colourtrend titled ‘A World of Quality in Every Colour’. Created by Boys+Girls, it is the first major campaign since 2016, when the late Eoghan Nolan’s Brand Artillery devised a series for General Paints voiced by actress Fiona Shaw. The TV campaign debuts this month […]

A network of advertising and marketing executives addressing climate change issues will host a discussion about the changes happening across the industry and how sustainable practices are being introduced by both agencies and clients. The Purpose Disruptors’ online session is titled ‘How Change Happens – Stories of Positive Change in Irish Adland’. Purpose Disruptors seek […]

BBDO Dublin has created a new out of home (OOH) campaign for Volkswagen to promote its all-electric ID.3 and ID.4 models. The billboard located on Dublin’s Macken Street takes the humble pencil to make a statement by creating a hand drawn billboard to highlight the brand’s ‘Way to Zero’ mantra as the motor industry pivots […]

Former AFA and Doherty Advertising director Frank Neary has launched Bad Goose. The new creative agency will focus on consumer work, while Mindmap, which Neary founded, will priortise its pharma and medical clients. Neary said Bad Goose will aim for challenger brands, an area of the advertising business in which he has considerable experience. Among […]