Eoin Welsh has been appointed creative director of independent creative agency Connelly Partners Dublin. He is part of the Boston-based group’s global creative team, led by chief creative officer Alyssa Toro. A native of Dublin, Welsh has worked in South Africa for the last 30 years at Ogilvy, TBWA and Havas Worldwide where he was […]
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Vodafone gets BrandShout call
Mobile phone brand Vodafone tops the latest BrandShout ad recall survey for September, moving up from second place in August. German discounter Lidl was in second place. Sharing third place in the latest survey were McDonald’s and Sky, moving up from seventh and ninth place respectively. Aldi was fifth while Guinness dropped two places to […]
Hughes to chair ASAI board
Former DDFH&B group chief executive Miriam Hughes has been named as the new chairperson of the Advertising Standards Authority for Ireland (ASAI), the self-regulatory body responsible for promoting high standards of marketing communications nationally. Hughes replaces IAB boss Suzanne McElligott, who had been acting as interim chair. McElligott intends to remain on the ASAI board. […]
Radiocentre Ireland launches fun ads
Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
Core makes senior changes at Starcom
Starcom, part of Core, has announced the appointment of Jen Walsh and David Fogarty as digital board directors, as well as Dave Thomson as Starcom’s head of digital. Jen Walsh has led digital strategy and award-winning teams at Core’s Zenith, delivering international campaigns for clients. She has spoken at industry events and contributed to media. […]
Folk goes all out for Lidl’s low prices
Folk Wunderman Thompson has rolled its first campaign for Lidl Ireland after it won the business after a contest in June. ‘Go Full Lidl’ shows real-life shoppers who were recruited through the German discounter’s social channels. Over 1,200 customers applied to take part. The campaign aims to reflect Lidl’s diverse shopper network across the country. […]
Carey and O’Byrne to serve with Napkin
Creative duo Darragh Carey and Laurence O’Byrne are rolling out a new concept in adland which they say bridges the gap between freelance and full-time creative director hires. They are keen to emphasise that Napkin is not an agency, rather it’s a consultancy which takes single projects from start to finish, from creative strategy and […]
VHI Healthcare appoints Droga5
Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]
MediaCom set for Sky Glass launch
MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]
The Brill Building refreshes Repak
Repak, the organisation with 3,400 member businesses, has launched its most significant environmental call to action with the relaunch of their Team Green initiative focusing on Ireland’s EU target to recycle 50 per cent of all plastic by 2025. The Re-imagine campaign is the first work from Repak’s recently-appointed lead creative agency, The Brill Building. […]
Droga5 rolls out new Denny’s work
Accenture Song’s Droga5 Dublin, previously known as Rothco, has created a new TV ad for the Denny meats brand which will also extend to an out of home (OOH) campaign later this month. The ‘Grand, Dad’ series of ads are aimed at getting across a message to consumers about rediscovering the joy in life’s simple […]
Davies among Effie’s Irish judges
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced this year’s Effie Europe jury. The judges will be tasked with Awarding Ideas that Work. Effie aims to lead, inspire and champion the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that set out to be […]
Toyota and Javelin roll out Sky Shoppable
Toyota is the first Irish advertiser to use Sky Shoppable. A QR code integrated into the TV ad drives viewers online to a Toyota landing page. The campaign marks the start of Toyota’s sponsorship of a Foroige’s ‘Big Brother, Big Sister’, a project designed to match volunteer adults to young people in need of friendship […]
