Thinkhouse has shares a guide for sustainability in action with Ireland’s advertising and communications agencies following last week’s Institute of Advertising Practitioners in Ireland (IAPI) webinar which saw participation from PJ Brigdale, An Post; Liz Roche, Vodafone; Abby Bentley, Yugo and Jane McDaid, Thinkhouse. The session’s moderator was Folk Wunderman Thompson’s Abi Moran. The short, […]
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Boys+Girls gets festive with Littlewoods
Boys+Girls have created their first Christmas campaign for Littlewoods Ireland. The online retailer wanted to deliver a message that in life, love is the greatest gift you can share. With this in mind, the agency created a narrative-driven story about the true meaning of Christmas with a loving relationship between a hardworking mum and her […]
ICAD plans to publish book on creative work
For the first time in six of the most pivotal years in its history the Institute of Creative Advertising & Design (ICAD) plans to publish a book of award-winning creative work. The publication will be one of the largest of its kind in ICAD’s history and will comprise award-winning work from 2016 to 2021, membership […]
Ciaran Cunningham leaves Carat
Carat chief executive Ciaran Cunningham has left the Dentsu-owned agency. It is not known if he has taken a job elsewhere or if he plans to join a rival agency. Cunningham first joined Carat as a client director in 1998. He became the agency’s managing director in 2007 before being promoted to CEO in 2011. […]
Derek Doyle joins ASAI’s complaints committee
The Advertising Standards Authority for Ireland (ASAI) has appointed Derek Doyle to its complaints committee. Doyle is executive production director at Boys + Girls and has almost 30 years’ advertising experience, on both the agency and post production sides of the business. He previously spent eight years as Ogilvy’s head of broadcast and AV production. […]
Marquis takes over from Gregory at Ogilvy
Kyle Marquis has taken charge at Ogilvy as managing partner following the departure of Jane Gregory to take on a global role at the Education Tech learning software group. Marquis was recently involved in Along Came a Spider and prior to that was client and operations director at Eightytwenty, which Ogilvy acquired from founder […]
BCI campaigns for facts about breast cancer
This week sees the launch of an integrated and heavyweight awareness campaign called #MakeTime2Check by Breast Cancer Ireland (BCI) to mark Breast Cancer Awareness Month. The campaign which coincides with the 10th anniversary of Ireland’s leading breast cancer charity, involves on-street and experiential activations developed by Verve. The Verve work drives awareness around the eight […]
Lidl tops latest BrandShout poll
German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]
Starcom wins TAMIs grand prix for Lottery
The winners of Ireland’s TV planning awards known as the TAMIs have been announced. Once again, the event took place virtually with the winners being revealed in a one-off broadcast. Starcom were awarded the grand prix award for their consistently high standard of work on the National Lottery. As a reward, the National Lottery receives […]
Huskies rolls out Londis’s new Liam & Des ads
BWG-owned convenience store chain Londis has launched a new TV and social media multi-platform advertising campaign starring duo Liam and Des. Ireland was first introduced to the two likely lads in 2019 as part of Londis’ sponsorship of RTE’s Ireland’s Fittest Family. Londis has built on the Liam and Des theme in stings as part of […]
IAPI announces Ireland’s first Effie winners
The Effie Awards Ireland 2021 winners were celebrated during a virtual broadcast from the Mansion House yesterday. Hosted by IAPI, over 600 agency folk and their marketing clients tuned into the online ceremony, with RTE’s Jennifer Zamparelli as MC. The online awards ceremony celebrated the most effective Irish marketing and advertising campaigns chosen […]
Huskies’ Smurfit Kappa campaign vies for Effies
In the Company of Huskies has been shortlisted in the Effie Awards UK for their work with Smurfit Kappa with their entry, ‘Boxing our way from the storeroom to the boardroom’. Eschewing the traditional narrative of price and efficiency, the campaign positioned paper packaging as a growth driver, a sustainable solution and a strategic imperative. […]
Boys+Girls wins 21 gongs at ICAD
Boys+Girls was awarded 21 bells at the ICAD Awards for 2020 and 2021 which took place at a real life ceremony at Merrion Cricket Club last night. The Portobello creative agency won awards for work done for clients such as Skoda, Three Ireland, Three UK, Choose Radio and Swim Ireland. They won 21 bells in […]
