Flogas has a new campaign which underscores that the energy supplier powers a lot more than just gas, providing electricity, solar and EV charging too. Rolling out across TV, radio, out of home (OOH), digital, social media, and PR, the campaign promotes Flogas as the ultimate dual fuel choice for Irish households. New customers that […]
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Election for three IAPI vacancies later this month
The Institute of Advertising Practitioners in Ireland (IAPI) is holding an election for three vacancies on the IAPI board this month as Sean Hynes (pictured), Margaret Gilsenan, and Adam Brannigan end their time on the board. IAPI has outlined the key skillsets needed for the roles for the next three years. Interested parties can read […]
Carzone goes into a higher gear with TPH ads
There are car owners, and there are car lovers. Those who see vehicles strictly as a means of getting from A to B, and those who day dream about four-door hot hatches that pull up at the lights beside them. Carzone.ie, a premium Irish motoring marketplace, is tailor made for the latter, so they worked […]
Stoney to leave IAPI for European role
Charley Stoney has resigned as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) to become CEO of the European Association of Communications Agencies (EACA). Stoney will advocate at EU level on behalf of EACA member agencies, promote best and fair business practice, and ensure that the association remains relevant and beneficial to […]
Bauer rolls out new Today FM ads
Bauer Media has launched a new advertising campaign for Today FM which sees the station promoted across Sky on demand, broadcast video on demand, including the RTE Player, Virgin Media Player, 4OD, paid social media using Instagram, Twitter and TikTok, and large format out of home sites. The campaign, which features a graphic design approach […]
Dynamo rolls out first GoLoud ads
Bauer Media’s GoLoud has a new campaign aimed at driving brand awareness and amplifying its key podcasts. Created by Dynamo, the campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. The campaign features both a brand and […]
Originate builds Seven Mills brand
Originate has rolled out a branding campaign for Seven Mills, Dublin’s newest town developed by Cairn Homes. Seven Mills is a multi-billion euro residential development and is regarded as one of Europe’s largest in-progress construction projects. The project will comprise over 5,500 homes in Dublin 22, accommodating around 15,000 residents, marking one of the largest […]
Effie gold winners have causes to celebrate
Four golds were awarded at this year’s Effie Awards Ireland which were staged at an industry lunch hosted by the Institute of Advertising Practitioners of Ireland (IAPI) in the Dublin Royal Convention Centre. All four golds went to campaigns in the non-profits and the public service and Government categories, work which is aimed at raising […]
TBWA brings home bacon with Pilgrim’s
TBWA\Ireland has been awarded the Pilgrim’s Europe creative account following a competitive pitch process. Pilgrim’s Europe markets a range of fresh, locally sourced poultry, beef, pork and vegetarian products. The company’s Irish brands include Denny pork and bacon produce and Moy Park poultry. Sinead Lee, executive client growth director, TBWA\Ireland, said they looked forward to […]
Tenth Man acquires Hinterland Films
International creative agency The Tenth Man, founded by former Paddy Power advertising director Ken Robertson, has acquired Hinterland Films for an undisclosed fee. In a statement issued on behalf of The Tenth Man, the move was described as part of a two-year €2m investment strategy by Robertson to fund the expansion of its production services. […]
Connelly’s 123.ie wins gold at Sharks
Connelly Partners picked up gold for their 123.ie ‘Handbrake’ commercial at the Sharks festival in Kinsale. The TV commercial positions the brand as insurance consumers can forget about. The TVC, directed by Ben Colwell and Conor Ryan for Rubberduck Productions, is part of a campaign developed by a creative team led by Steve Connelly (Boston), […]
Laya rugby ads highlight loneliness
Axa-owned healthcare insurer Laya has a new campaign, ‘We are one. Always’. The ad have links with the company’s sponsorships of Connacht, Leinster and Munster rugby and aim to help combat loneliness in Ireland by leveraging the social connection offered by the sport’s community. Created by Legacy Communications with media by Mindshare, the ads rely […]
BBH captures photo story for Barnardo’s
Children’s charity Barnardo’s has launched a new campaign entitled ‘Change Their Story’, which adopts artificial intelligence (AI) to show how the organisation’s support can change young people’s lives for the better. Created by BBH Dublin, the ads, which run across print, out of home (OOH) and radio, relates the emotional journey children can travel through […]
