Ten agencies have come together to devise Ireland’s first national alternative Black Friday campaign challenging high-consumption culture. Titled ‘Less Buying, More Being’, the ads encourage Irish consumers to support sustainability. The creative campaign was developed through the Good Life 2030 Ireland project by over 40 professionals in Bonfire, Core, Droga5, Folk VML, Havas, Publicis, The Public […]
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IAPI adds Goldsmith and Carey to executive team
The Institute of Advertising Practitioners in Ireland (IAPI) has added two new members to its executive team. Kate Goldsmith (right) joins as awards and performance director and Sophie Carey as communications and project manager. Goldsmith’s newly-created role will span the overall planning, creation and delivery of IAPI awards programmes, membership growth and initiatives, including the […]
JCDecaux adds two new Digi48s screens
JCDecaux has expanded its digital out of home (DOOH) footprint by adding two new Digi48s in prime Dublin locations. The new screens bring the company’s DOOH universe to over 300 screens. The newly converted Digi48s are located in high-traffic areas in Milltown, Dublin 6 and Clonliffe Road, Dublin 3, maximising exposure to large audiences on […]
Boys+Girls shares SuperValu’s Christmas cheer
Boys+Girls has launched SuperValu’s festive campaign, celebrating magical moments that make an Irish Christmas special. The campaign features three commercials highlighting how SuperValu’s Signature Tastes food products and everyday real savings products help create festive magic in Irish homes. The ads see the return of the SuperValu family that have become familiar faces on TV […]
Aisling O’Sullivan Starcom’s new deputy MD
Core has announced that Aisling O’Sullivan has been made deputy managing director of Starcom. She has been with the agency since 2016, worked as business director for two years and served as a board director for over five years. With over 14 years experience in marketing and media, she previously worked in digital planning, buying […]
Saoirse Ronan fronts ISPCC Christmas ad
When Christmas dreams turn to Christmas nightmares for many children in Ireland, Childline can be their only lifeline. This is the stark message from the ISPCC children’s charity in their Christmas appeal. Voiced by Academy Award nominee Saoirse Ronan, ‘Once I Was That Child’ is a powerful piece that shocks the listener into hearing that […]
Tenth Man rolls out Champion’s Bare Essentials
International creative agency The Tenth Man has developed a winter campaign for fashion brand Champion called ‘Bare Essentials’. The European message redefines what it means to be protected from the elements, using a visual narrative that strips back the unnecessary to reveal what truly matters. Models appear exposed yet shielded by Champion’s winter outerwear, showing […]
Guinness shows can-do in reviving Anticipation
Guinness is urging more people to experience drinking stout at home with its new ‘Dancing Can’ campaign, a nod to the classic ‘Anticipation’ ad showing Irish actor Joe McKinney dancing around a pint. The new campaign highlights the ritual and playful anticipation of pouring a pint of stout at home with Guinness Nitrosurge. Created by […]
TG4 billboard builds on crime drama
TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
Publicis fuels discounts campaign for Flogas
Flogas has a new campaign which underscores that the energy supplier powers a lot more than just gas, providing electricity, solar and EV charging too. Rolling out across TV, radio, out of home (OOH), digital, social media, and PR, the campaign promotes Flogas as the ultimate dual fuel choice for Irish households. New customers that […]
Election for three IAPI vacancies later this month
The Institute of Advertising Practitioners in Ireland (IAPI) is holding an election for three vacancies on the IAPI board this month as Sean Hynes (pictured), Margaret Gilsenan, and Adam Brannigan end their time on the board. IAPI has outlined the key skillsets needed for the roles for the next three years. Interested parties can read […]
Carzone goes into a higher gear with TPH ads
There are car owners, and there are car lovers. Those who see vehicles strictly as a means of getting from A to B, and those who day dream about four-door hot hatches that pull up at the lights beside them. Carzone.ie, a premium Irish motoring marketplace, is tailor made for the latter, so they worked […]
Stoney to leave IAPI for European role
Charley Stoney has resigned as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) to become CEO of the European Association of Communications Agencies (EACA). Stoney will advocate at EU level on behalf of EACA member agencies, promote best and fair business practice, and ensure that the association remains relevant and beneficial to […]
