Branding and advertising agency Dynamo has come out on top after a five-way pitch for Avant Money. The Duke Lane agency is headed up by managing director Róisín Ní Ráighne. Avant Money’s head of marketing and customer experience Lorna Farrell said the pitch process advocated by the Institute of Advertising Practitioners in Ireland (IAPI) helped […]
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Adland teams up for Good Life 2030
Ten Irish agencies are collaborating for a client with a difference – ‘The Future’. Creative and strategic talents are coming together to answer the brief for Good Life 2030 Ireland. The idea is to create a campaign in response to research with Irish citizens around what it means to live a ‘good life’. Involved in […]
IAPI and Marketing Society join up for Steps
The Institute of Advertising Practitioners in Ireland (IAPI) and The Marketing Society Future Council have announced the mentors for Steps, an initiative aimed at promoting the next generation of talent in Irish marketing and advertising. Each mentor was required to have over 10 years of industry experience and to answer a series of questions about […]
Effie awards bid made by Ascential
British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
TPH brews up a storm with Fierce Mild non-alc
Creative agency The Public House (TPH) has ‘Boring Doesn’t Sell’ as its mantra and it’s trying to live up to the promise with the launch of a new non-alcoholic beer on the market called Fierce Wild. Non-alcohol beers are ten-a-penny these days, but the makers of Ireland’s newest brew hope to shake things up. As […]
IAPI study points to CFO-CMO ties getting closer
There is much greater alignment between chief financial officers (CFOs) and chief marketing officers (CMOS) than is assumed by the industry, a new study by Amárach on behalf of IAPI (Institute of Advertising Practitioners in Ireland) has revealed. The survey with 205 CMOs and 219 CFOs was undertaken to get an understanding on the critical […]
Cowzer and Healy playful with Waits
The advertising creatives that devised Digifone’s ‘Guy From The Bar’ ad back in the day have teamed up again for their latest collaboration. Former Publicis duo Dave Cowzer and Jack Healy have written The Long Way Home, which again features music strongly, and this time in the form of a new Irish play featuring the […]
Public House ads offer water safety reminders
A new campaign created by The Public House for Water Safety Ireland reminds users of Ireland’s waters to observe some simple rules while out and about this summer. From the oceans to the lakes and rivers that dot the map, the country offers many ways for people to enjoy themselves around water. But with that […]
Melarkey joins Ogilvy from FH
Brian Melarkey has taken on the new role of group creative director at Ogilvy Ireland, joining from PR agency FleishmanHillard. Melarkey was an executive creative director with FH’s European Middle East and Africa (EMEA) network and was on the Omnicom’s agency’s global creative leadership team. Sharon Murphy, chief executive, Ogilvy Ireland, described Melarkey as a […]
One-fifth of ASA complaints about influencers
Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints […]
BBH Dublin appoints Pasalar as strategy lead
BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy […]
TBWA rolls out Feed online content
TBWA\Ireland has launched Feed, the Omnicom agency’s branded social media, content and performance offering. Clients of the new service include Dalata, Clayton and Maldron hotels, Glenveagh, Tourism Northern Ireland, Burger King, Eir, Audi, Children’s Health Foundation and BestDrive by Continental. Feed’s newly-appointed executive director is Andrew Murray, who joined TBWA in 2017, having worked at […]
Irish marketers share takes on Cannes Lions
Members of the Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society gathered in the Royal Irish Academy of Music in Dublin to hear Irish marketers and an agency creative director talk about their experiences at this year’s International Festival of Creativity in Cannes. The speakers spoke about how much of the work […]
