The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]
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BGE signs up to Ad Net Zero project
Bord Gáis Energy (BGE) has joined the advertising industry’s Ad Net Zero (ANZ). The initiative aims to significantly reduce carbon emissions associated with advertising campaign production. By partnering with ANZ, the Centrica group subsidiary aims to contribute to its ambition of achieving net-zero status by 2045, while supporting its customers in their transition to greener […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
TU students showcase sports interest in Allianz
The students from the class of MSc in advertising and creativity will soon make their industry Ad Grad presentations, answering a brief provided by German insurer Allianz, whose marketing team, headed up by Mark Brennan and Valerie Hedin, and its Dublin-based agency, F&B Dublin, will be looking on with interest. Two student teams, The 98 […]
Boys+Girls devises new pitch for Now
Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]
Thinkhouse rolls out Keelings rebrand
Fresh produce brand Keelings has invested in a brand refresh and new marketing tagline, ‘Love That Keelings Feeling’, created by Thinkhouse. The new campaign was created following an agency review. It is understood that Boys+Girls and an unnamed UK agency also pitched for the business. Ads run across out of home (OOH), and TV and […]
Folk’s cancer ads focus on resolve
Folk VML has a new campaign for the Irish Cancer Society (ICS) highlighting the community dedicated to supporting those affected by cancer in Ireland. The ads feature ICS staff, volunteers and cancer survivors. Titled ‘We Won’t Stop’, the campaign captures essence of the passion that drives the charity every day – from volunteers, to staff, […]
Droga5 rolls out AIB homes campaign
Droga5 Dublin, part of Accenture Song, has launched AIB’s new mortgage campaign, ‘The Questions You Really Care About’. The ads are targeted at first time buyers. The campaign goes on the mortgage journey with first time buyers, with each touchpoint focusing on a different stage. It’s part of AIB’s new brand platform that aims to […]
Mayhew holds mirror up to advertising
Content creator and satirist Rob Mayhew was a guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members event facilitated by Aoife McCleary (pictured) of Forsman and Bodenfors Dublin. Mayhew’s agency career informs his amusing and novel take on advertising. His social media sketches hold a mirror up to adland. He related […]
FBD ads show small business support
The Public House and PHD has created a new campaign for FBD highlighting the supports the insurer provides for small enterprises throughout Ireland. Seven business owners have been selected as the new faces of the campaign. Small and medium enterprises (SMEs) make up 98 per cent of the Irish business landscape, and knowing that many […]
Madden new MD at Forsman & Bodenfors
Jane Madden has been appointed as managing director of Forsman & Bodenfors Dublin, the creative agency formerly known as In the Company of Huskies. She will also stay on in her current role as interim strategy director and will report into CEO Jonathan Forrest. Madden started her career in adland in the US with Goodby […]
IAPI names Female Futures winners
Celebrating its fifth consecutive year, the Institute of Advertising Practitioners (IAPI) has announced the recipients of the 2024 Female Futures Fund (FFF) programme. Such was the high calibre of applicants, IAPI decided to increase this qualifiers’ pool from 25 to 27 to accommodate more talent. FFF’s purpose is to nurture, retain, and propel female talent […]
Plant-It wins Love Irish Food award
The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]
