Love is well and truly in the aisles in Centra’s first ‘Dinner Made Easy’ campaign created by Boys + Girls to launch Centra’s freshly prepared meals range. Breaking stereotypes and redefining the ready meal dinner experience, the campaign tells the story of an unexpected romance at the ‘dinner made easy’ section of a Centra. At […]
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Mitchell heads marketing at Guaranteed Irish
Sinead Mitchell has been appointed by Guaranteed Irish as head of communications, PR and marketing. She has a wealth of experience in marketing and communications with over 15 years working in healthcare, hospitality and within agency and consultancy roles. She will be responsible for the strategy in engaging members, network growth, and the building of […]
Oliver parent Brandtech now worth $4bn
The Brandtech Group has been valued at $4 billion after new funds were raised for use in disrupting the traditional advertising model using artificial intelligence (AI) for campaigns roll outs. Brandtech, founded by former Havas CEO David Jones, has a controlling interest in the Oliver agency based in Dublin, run by Mark McCann (pictured). The […]
Lennon starts new role at Ad Vantage
Gerry Lennon, who recently retired as commercial director of Mediahuis, formerly Independent News & Media (INM), has moved over to the agency side of the business. After a long and notable career in print, he has taken on the position of business director at Ad Vantage Media (AVM). The agency, which was founded by the […]
IAPI names Young Lions winners
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the 14 young talents who are the winners of this year’s Young Lions competition. Following a selection process, the group will represent Ireland at this summer’s Cannes Lions International Festival of Creativity in France. Competing among 105 entries, the winners showcased their work through two […]
Cascarino fronts for Tonybet Casino
International gaming company Tonybet Casino hired former Republic of Ireland striker and Talksport presenter Tony Cascarino to feature in its first TV commercial in Ireland. The ad opens with a close-up shot of Cas who gasps as it appears a sudden realisation has come over him. In a scene reminiscent of The Usual Suspects, he […]
Media Bureau founder Michael Bowles dies
The death has occurred of Michael Bowles, founder of The Media Bureau (TMB) media buying and planning agency. TMB was launched almost a half century ago as Ireland’s first media independent. Among the media executives who worked at the agency were Pat Donnelly, Liam McDonnell, Steve Shanahan and Ruth Payne. In 2003, Michael Bowles sold […]
TBWA rolls out new Eir campaign
Eir has unveiled a €2 million campaign following the telco’s €1.2 billion, five-year investment in Ireland’s fibre and mobile network infrastructure. BBDO won the business last year and is leading the ‘Eir for all’ roll out following its merger with Omnicom’s sister agency, TBWA. It is the French-owned company’s first new identity since its rebrand […]
ASAI shortens its title to ASA
The Advertising Standards Authority for Ireland (ASAI), the country’s advertising self-regulatory body, has changed its name to the Advertising Standards Authority (ASA) as part of a refresh which also includes a new-look website and updated social media channels. The ASAI has been in operation since 1981. The revamp was rolled out to “continue to foster […]
Epic work wins audio grand prix
The Public House and Bridge Studio were awarded the grand prix at the annual Irish Audio Awards for their work with Epic The Irish Emigration Museum which saw ‘the boys from the NYPD Choir’ join together for the first time to sing ‘Galway Bay’, in a nod to the Christmas ballad ‘Fairytale of New York’ […]
Roe for Marketing Society creative talk
Publicis Dublin creative director Ger Roe is among the speakers that will discuss the health of creative in advertising at a Marketing Society event in early April. Roe will be joined by Andrew Tindall from System 1 and Amy Rodgers from the World Advertising Research Centre (Warc) who will share research and evidence-based analysis and […]
Just Eat delivers ads ás gaeilge
Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]
Ogilvy rolls out new Bord na Móna work
Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]
