Brian Melarkey has taken on the new role of group creative director at Ogilvy Ireland, joining from PR agency FleishmanHillard. Melarkey was an executive creative director with FH’s European Middle East and Africa (EMEA) network and was on the Omnicom’s agency’s global creative leadership team. Sharon Murphy, chief executive, Ogilvy Ireland, described Melarkey as a […]
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One-fifth of ASA complaints about influencers
Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints […]
BBH Dublin appoints Pasalar as strategy lead
BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy […]
TBWA rolls out Feed online content
TBWA\Ireland has launched Feed, the Omnicom agency’s branded social media, content and performance offering. Clients of the new service include Dalata, Clayton and Maldron hotels, Glenveagh, Tourism Northern Ireland, Burger King, Eir, Audi, Children’s Health Foundation and BestDrive by Continental. Feed’s newly-appointed executive director is Andrew Murray, who joined TBWA in 2017, having worked at […]
Irish marketers share takes on Cannes Lions
Members of the Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society gathered in the Royal Irish Academy of Music in Dublin to hear Irish marketers and an agency creative director talk about their experiences at this year’s International Festival of Creativity in Cannes. The speakers spoke about how much of the work […]
TABS hosts lunch in September
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
Epic helps Shania Twain dig up her Irish roots
Pop star Shania Twain has discovered her Irish heritage in the form of a guitar presented by Epic The Irish Emigration Museum. Creative agency The Public House worked in collaboration with the museum and the Irish Family History Centre to celebrate the Irish heritage of the global superstar. Genealogy experts in the museum delved deep […]
Pernod Ricard appoints Carat across Europe
French drinks multinational Pernod Ricard has appointed Dentsu’s Carat as a cross European media agency, including in Ireland for Irish Distillers following a competitive pitch. It is the first time the company have taken this pan-European approach. Pernod Ricard has used GroupM, Havas, Omnicom and MG in recent years, and has worked with Dentsu’s iProspect […]
Revolut branches out with new ads
Fintech brand Revolut and its agency of record, Anomaly, have created a new media campaign called ‘The Salary’. Launching in Ireland, the work is being extended across Europe, with plans for the ads to be rolled out in Spain and France from September. Comprising out of home (OOH), AV, social and digital, the work was […]
IAPI & Marketing Society co-host Cannes show
The Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society are teaming up for a post-Cannes debrief. Held annually the Cannes Lions International Festival of Creativity is home to the world’s most prestigious advertising awards, celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries. The event brings back the […]
Core leads on ICAD’s Upstarts
Marketing communications group Core is the lead partner with the Institute of Creative Advertising and Design (ICAD) Upstarts. Core will provide several mentors as well as space and feedback, along with potential recruitment at the end of process. Upstarts is a free-to-participate training and mentorship programme which aims to develop the skills of emerging creatives […]
IAPI names Effie Europe’s Irish jurists
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the line-up for this year’s Effie Awards Europe (EAE). It marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry. EAE will feature nearly […]
Epic tells Swift’s tale in OOH ads
Epic the Irish Emigration Museum and its agency The Public House has rolled out a campaign along with the Irish Family History Centre to inform country singer Taylor Swift of her Irish ancestry. The museum’s internal genealogy experts discovered a love story from 188 years ago, 172 years before Taylor Swift’s debut hit, Love Story. […]
