Havas Dublin has been appointed by Ireland’s best-known producer of breakfast cereal porridge oats, Flahavan’s, following a three-way pitch with creative agencies Boys+Girls and The Public House. The account was handled by Irish International and its successor BBDO Dublin (now TBWA) for many years. As well as marketing traditional porridge oats, the family-owned company extended […]
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ASA partners with IFCO on cinema ads
The Advertising Standards Authority (ASA), the self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints around cinema ads and promotions for cinema that run in other media. IFCO will now direct complaints to the ASA […]
WPP rolls out Bank of Ireland eco loan
WPP’s Folk VML and its Bank Collective have launched an ecosaver mortgage campaign for Bank of Ireland incentivising homeowners with strong building energy rating (BER). Broadcaster and actor Baz Ashmawy again fronts for the bank, outlining the positive effect consumers can avail of by improving their homes energy rating. With the new product, better BER […]
Wielopolski rejoins Bloom as ECD
Liam Wielopolski has rejoined Bloom as executive creative director. He has a wealth of international agency experience having worked with DDB, Y&R and Saatchi & Saatchi in his native South Africa. More recently, he was ECD at Core for four and half years. Over his 17 years in the business, he has racked up over […]
Huskies fully integrated into F&B
F&B Huskies, previously known as In the Company of Huskies, has been fully integrated into the global Forsman & Bodenfors (F&B) network. The creative agency will trade as Forsman & Bodenfors (F&B) Dublin with Jonathan Forrest remaining on as CEO. F&B employs 450 people in eight international market with offices in Gothenburg, Stockholm, New York, […]
IAPI names FFF programme judges
Earlier this year the Institute of Advertising Practitioners in Ireland (IAPI), along with International Women’s Day, launched the Female Futures Fund (FFF). In recent weeks, IAPI received over 60 applications for the programme from women working in the institute’s member agencies from which a total of 25 will receive a bursary allowing them to take […]
Indie List launches Gen-Ai services
The Indie List platform for freelance marketing talent has launched new services designed to help enterprises and agencies with GenAi requirements. Peter McPartlin, co-founder, The Indie List, said GenAi has been the buzzword recently and many businesses are grappling with how to integrate it as part of their team skills and capabilities. The Indie List […]
Marketing Society to discuss cultural strategy
Cultural strategy as a business driver and navigating the risks and rewards for brands engaging in culture is the theme for a Marketing Society panel discussion next week. What is meant by ‘culture’? The guest speakers tasked with unpacking and debating the complex topic are broadcaster and writer Louise McSharry, Jessica Lynn, marketing director, Irish […]
Boots No 7 ads warn about UV levels
Boots Ireland has rolled out a campaign for its No 7 Future Renew skincare range warning consumers when the UV index reaches damaging levels. The work was developed by GroupM’s EssenceMediacom across TV, VoD, social, radio and digital out of home (DOOH). The DOOH executions include live warnings which are triggered when the UV index […]
Roe joins Cannes print jury
Publicis board creative director Ger Roe has been appointed by the Cannes Lions festival to the print and publishing jury. The former Young Advertising and CDP Associates creative has a track record which includes awards from Cannes, LIA, Sharks and One Show festivals. He joins international advertising experts in honouring the best creative work worldwide […]
Boys+Girls roll out Centra meals ads
Love is well and truly in the aisles in Centra’s first ‘Dinner Made Easy’ campaign created by Boys + Girls to launch Centra’s freshly prepared meals range. Breaking stereotypes and redefining the ready meal dinner experience, the campaign tells the story of an unexpected romance at the ‘dinner made easy’ section of a Centra. At […]
Mitchell heads marketing at Guaranteed Irish
Sinead Mitchell has been appointed by Guaranteed Irish as head of communications, PR and marketing. She has a wealth of experience in marketing and communications with over 15 years working in healthcare, hospitality and within agency and consultancy roles. She will be responsible for the strategy in engaging members, network growth, and the building of […]
