C&C’s Bulmers Irish Cider has a summer campaign with creative by Boys+Girls. The new ads run across TV, OOH, audio, social and activation. ‘It’s Our Time’ is a new positioning for the brand which back in the 1990s changed the image of cider drinking in Ireland with ‘Nothing Added, But Time’ ads created by Young […]
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Tesco highlights rewards in BBH ads
Tesco Ireland is showing how its Clubcard loyalty programme helps even the most everyday purchases become currency of their own in a new campaign ‘The Power to More’, created with BBH Dublin and media handled by Mindshare. Once shoppers have accumulated Clubcard points, they can convert them into vouchers which can be used for discounts on […]
Just Eat comes out in no-logo ads
Just Eat shows its support for Ireland’s Pride celebrations with a new out of home (OOH) campaign created by Core. Known for encouraging people to dine in, the brand is inviting people to come out and join Pride. To underscore their support, Just Eat will pause their Dublin delivery service one hour before the parade […]
Twenty Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
German agency all hostel at Cannes
Cannes seems to get more expensive and exclusive every year, but for German creative agency Jung von Matt, this year’s festival in the south of France will be different. Jung von Matt is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates and 788 employees in Germany, Austria, Switzerland, Sweden, China, Poland and the […]
ICAD returns to Art Directors Club
The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]
BGE signs up to Ad Net Zero project
Bord Gáis Energy (BGE) has joined the advertising industry’s Ad Net Zero (ANZ). The initiative aims to significantly reduce carbon emissions associated with advertising campaign production. By partnering with ANZ, the Centrica group subsidiary aims to contribute to its ambition of achieving net-zero status by 2045, while supporting its customers in their transition to greener […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
TU students showcase sports interest in Allianz
The students from the class of MSc in advertising and creativity will soon make their industry Ad Grad presentations, answering a brief provided by German insurer Allianz, whose marketing team, headed up by Mark Brennan and Valerie Hedin, and its Dublin-based agency, F&B Dublin, will be looking on with interest. Two student teams, The 98 […]
Boys+Girls devises new pitch for Now
Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]
Thinkhouse rolls out Keelings rebrand
Fresh produce brand Keelings has invested in a brand refresh and new marketing tagline, ‘Love That Keelings Feeling’, created by Thinkhouse. The new campaign was created following an agency review. It is understood that Boys+Girls and an unnamed UK agency also pitched for the business. Ads run across out of home (OOH), and TV and […]
Folk’s cancer ads focus on resolve
Folk VML has a new campaign for the Irish Cancer Society (ICS) highlighting the community dedicated to supporting those affected by cancer in Ireland. The ads feature ICS staff, volunteers and cancer survivors. Titled ‘We Won’t Stop’, the campaign captures essence of the passion that drives the charity every day – from volunteers, to staff, […]
Droga5 rolls out AIB homes campaign
Droga5 Dublin, part of Accenture Song, has launched AIB’s new mortgage campaign, ‘The Questions You Really Care About’. The ads are targeted at first time buyers. The campaign goes on the mortgage journey with first time buyers, with each touchpoint focusing on a different stage. It’s part of AIB’s new brand platform that aims to […]
