Digital lifestyle brand Evoke has agreed a deal to become the official media partner for the VHI Women’s Mini Marathon, the largest all-female event of its kind in the world which empowers women by promoting health and wellness. Evoke is part of the DMG Media portfolio of brands. With a monthly audience of 3.6 million adults, […]
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P&G’s John Fix for Radiocentre talk
Radiocentre Ireland’s first webinar of 2025 will explain why Procter & Gamble increased its spend on audio advertising in the US. Delegates will hear from John Fix whose 27-year career at P&G spanned engineering, R&D, market research and marketing. He was one of the first executives with a role dedicated to media analytics. He managed […]
AAI event to debate Trump’s impact
With the Republican Party’s presidential candidate Donald Trump returning to the White House, the Association of Advertisers in Ireland (AAI) will host a Toolkit breakfast event to assess the impact the new administration might have on the US, European and Irish economies. Economists and Marketing Multiplied authors Jim Power and Chris Johns (above) will discuss […]
O’Hagan to address ISME annual lunch
ISME’s annual business lunch will feature Oonagh O’Hagan, owner and managing director of the Meaghers Pharmacy Group as guest speaker, and Paul Howard, author of the Ross O’Carroll-Kelly series, as its after-lunch entertainment. The lunch will take place on Friday, November 29 at the Fitzpatrick Castle Hotel in Killiney, Co. Dublin. The event will be attended by 300 […]
Some spaces still available for radio seminar
Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event next week. The seminar will feature Robert Heath, author of The Hidden Power of Advertising. Strategist and co-founder of Craig+Bridget Craig Mawdsley will talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where Bridget Angear (Craig + Bridget) […]
Ipsos B&A to host global trends webinar
Research agency Ipsos B&A will host a webinar on global trends and how they are how they are manifesting in Ireland. The presentation, entitled ‘In Search of a New Consensus: From Tension to Intention’, will feature insights by two of the agency’s expert researchers, Davina O’Donoghue and Kieran O’Leary. Before returning to Dublin, O’Donoghue spent […]
TABS lunch on September 12
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
Fuel adds three new senior directors
Events agency Fuel has appointed three new senior directors. With teams across the US, UK and its headquarters located on Dublin’s Camden Street, Keith McCormack joins as executive director, Jonny Boyle as director of brand experience and Gráinne Earley has been promoted from global experience director to the new company role of director of employee […]
Heineken takes its House to EP
Dutch brewer Heineken returns to Electric Picnic this weekend by bringing its global House stage to the festival for the first time. Around 75,000 music fans are expected to show up at Stradbally this weekend. A special Irish build never seen anywhere else before puts attendees at the centre of the action, with elevated areas, an […]
Effie awards bid made by Ascential
British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
Guerlain’s Djordjevic to address Digital Summit
The head of indirect e-business at global luxury retailer Guerlain Sophie Djordjevic will deliver a keynote address at the Digital Summit in Croke Park in Dublin in September. The title of Djordjevic’s talk is ‘Livestreaming: the Future of E-Commerce’. Joining her on stage will be Alan Aumont, digital and ecommerce manager at Chanel. The event […]
New judges for Marketer of the Year
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
TABS hosts lunch in September
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
