Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China […]
Events RSS feed for this section
AAI double bill to conclude Toolkit ROMI series
The Association of Advertisers in Ireland (AAI) has lined up two executives from Nielsen and Millward Brown in the UK to discuss media mix modelling, long term brand equity and the right roles for each media as part of the final instalment in its Tuesdays Nuts & Bolts of Advertising Toolkit series on measuring return […]
Marketing Society to host election talk
The Marketing Society is to host an evening debate on the role played by marketing in this month’s local and European elections in Doheny & Nesbitt’s pub on Dublin’s Baggot Street, around the corner from Government Buildings. A panel of three election experts will provide analysis, insight and discussion on the mood of the voter, […]
AAI hosts Dutch creatives
The Association of Advertisers in Ireland (AAI) will host a morning seminar talk by KesselsKramer creative director Richard Walker and managing director and partner Engin Celikbas explaining their vision on what it takes to create great work and getting the best from an agency. Since its launch in Amsterdam in 1996, KesselsKramer (KK) has built […]
Creative thinking theme for talk
Understanding the basics of creative thinking and how marketers can harness it is the theme of the Marketing Society’s Working with Creativity morning seminar. Consultant and author of ‘Everyone is Creative’ Michael Atavar and the IMI’s executive learning director Fabio Grassi will present talks in the Morrison Hotel on Thursday, April 10. Following the event, […]
China’s Great Wall joins Paddy’s Day party
The iconic Great Wall of China will become the Green Wall of China this weekend when it goes green for the first time ever to celebrate St Patrick’s Day, joining Tourism Ireland’s Global Greening 2014. The installation of green lights on the famous wall will be made possible by the combined efforts of the Irish […]
MCCP celebrates International Women's Day
To celebrate International Women’s Day tomorrow, MCCP, run by Kay McCarthy (above), has created a visual reflection on some of the different roles and strengths of women throughout history to the present day. The video features many well-known and respected women down the years. MCCP is asking viewers to share the video and tweet them […]
Marketing Society talks creativity
The Marketing Society will host a breakfast seminar on the power of creativity in early March. Three marketing experts will discuss how creative thinking, contact strategy and work sells more, whether it is by way of strategic development, creative execution or how marketers talk to consumers. The speakers are Andy Sandoz, D&AD board member, Agency […]
ICAD salutes Johnny Ferguson
The Institute of Creative Advertising & Design (ICAD) is to pay tribute to adman and screenwriter Johnny Ferguson who died last year from cancer at the age of 50. In memory of their former president, ICAD will stage a show of 14 short films entitled Creative Shorts III at 7pm in the Sugar Club on […]
Institute launches career series
To help marketers become adept at career management, the Marketing Institute has teamed up with Alternatives to create a series of four bespoke marketing career advisory sessions. The sessions are designed for anyone who wants to keep abreast of developments in the marketing job market. Expert views will be provided on career advancement. The series […]
Curran to address RTS
RTÉ director general Noel Curran will deliver the keynote speech at this year’s Royal Television Society (RTS) Northern Ireland Dan Gilbert memorial lecture in the Europa Hotel in Belfast next Thursday. With over 20 years of experience in Irish broadcasting, Curran’s talk promises to “offer an insight into the challenges faced by RTÉ in a […]
O’Reilly woman of the year
European ombudsman Emily O’Reilly has been named the Irish Tatler Woman of the Year at a gala dinner in the Four Seasons hotel. The former journalist was the first woman to be elected ombudsman in Ireland. Having spent ten years in the job, she was recently chosen for the role at European level, based in […]
Murphy for Marketing Society lunch
Comedian Barry Murphy will be the special guest at the Marketing Society Christmas lunch next month. A co-founder of The Comedy Cellar in Dublin, he is considered to be one of Ireland’s most talented stand-ups. He is best known for his role in the Apres Match post-football match sketch on RTE Two, alongside Risteard Cooper […]
