The Marketing Society will host a breakfast seminar on the power of creativity in early March. Three marketing experts will discuss how creative thinking, contact strategy and work sells more, whether it is by way of strategic development, creative execution or how marketers talk to consumers. The speakers are Andy Sandoz, D&AD board member, Agency […]
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ICAD salutes Johnny Ferguson
The Institute of Creative Advertising & Design (ICAD) is to pay tribute to adman and screenwriter Johnny Ferguson who died last year from cancer at the age of 50. In memory of their former president, ICAD will stage a show of 14 short films entitled Creative Shorts III at 7pm in the Sugar Club on […]
Institute launches career series
To help marketers become adept at career management, the Marketing Institute has teamed up with Alternatives to create a series of four bespoke marketing career advisory sessions. The sessions are designed for anyone who wants to keep abreast of developments in the marketing job market. Expert views will be provided on career advancement. The series […]
Curran to address RTS
RTÉ director general Noel Curran will deliver the keynote speech at this year’s Royal Television Society (RTS) Northern Ireland Dan Gilbert memorial lecture in the Europa Hotel in Belfast next Thursday. With over 20 years of experience in Irish broadcasting, Curran’s talk promises to “offer an insight into the challenges faced by RTÉ in a […]
O’Reilly woman of the year
European ombudsman Emily O’Reilly has been named the Irish Tatler Woman of the Year at a gala dinner in the Four Seasons hotel. The former journalist was the first woman to be elected ombudsman in Ireland. Having spent ten years in the job, she was recently chosen for the role at European level, based in […]
Murphy for Marketing Society lunch
Comedian Barry Murphy will be the special guest at the Marketing Society Christmas lunch next month. A co-founder of The Comedy Cellar in Dublin, he is considered to be one of Ireland’s most talented stand-ups. He is best known for his role in the Apres Match post-football match sketch on RTE Two, alongside Risteard Cooper […]
BrandScience boss for AAI talk
Sally Dickersen, chief executive officer of Omnicom Media Group’s BrandScience marketing effectiveness division, is among the speakers who will address the Association of Advertisers in Ireland (AAI) Nuts & Bolts of Advertising seminar on return on marketing investment (ROMI) this month. An Oxford College maths graduate, Dickersen joined Mars as a market research analyst. In […]
Society to discuss big data
The Marketing Society will debate the issue of big data and whether it might mean a new world of perfectly targeted messaging for connected consumers, delivering profit at the touch of a button. Is it true or is it all hype? Will big data evaporate amid privacy fears, confusion and the technical difficulty of getting […]
James for post-Budget talk
Three speakers will guide Marketing Society members through the implications for consumers and the likely impact on media strategy from next week’s Budget. Friends First chief economist Jim Power, Margaret Gilsenan, planning director, Boys and Girls and Mark James (pictured), group business director, Carat, will speak at the breakfast seminar being held in the Smock […]
Teeling to address An Post event
Cooley Distillery founder Dr John Teeling is the headline speaker for the fifth annual An Post Grow My Business conference in Croke Park Stadium on Thursday, October 24. About 250 delegates from Irish small and medium sized (SMEs) businesses will attend the event. Dr Teeling will speak on the experiences and strategies that saw him […]
Marketing Society to review Budget
The Marketing Society will hold a breakfast briefing on the implications of the Budget for marketers in the Smock Alley Theatre on October 18. The society elected Martha Fanning (pictured) of Behaviour & Attitudes as chairperson. Mark Nolan of Amárach Research is now vice chair. Michael Clancy of MediaVest, Shane Doyle, MCCP and Mark Walsh […]
Binet talk moves to Marker
Due to the level of demand, the IAPI talk by international advertising effectiveness expert Les Binet next Tuesday has been moved from Google’s offices on Barrrow Street to the nearby Marker hotel. Binet of Adam & Eve DDB will present key findings from The Long and the Short Of It, the econometric analysis he conducted […]
Shuttle bus for Dublin Horse Show
During this year’s Discover Ireland Dublin Horse Show which starts tomorrow and runs until Sunday at the RDS, attendees will be able to avail of the park ’n’ ride acility managed by parkbytext™, which will be in operation from Muckross College Park, Donnybrook, Dublin 4 and UCD, off the N11. A shuttle bus will run […]
