Blanco Niño is this year’s winner of the Love Irish Food brand development award, earning the company a prize valued at €160,000 in marketing and advertising services. The bursary is presented in tandem with Global out of home advertising, Checkout, creative agency Goosebump and Marketing Network’s digital and social media division, Tilt. Based in Tipperary, […]
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Love Irish Food in TV tie-up with Sky
Love Irish Food (LIF) has teamed up with Sky Media in launching Taste of TV, a €50,000 advertising fund aimed at helping LIF members grow their business in 2025. The fund will provide one LIF member with the chance to win a Sky-sponsored TV advertising campaign, coupled with the creation of a TV commercial. LIF […]
Amazon.ie service up and running
Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and without extra customs charges. Irish businesses like Barry’s Tea, Bewley’s, and Ella & Jo will soon be available on a special brands of Ireland […]
Thinkhouse’s McDaid speaks at SXSW
Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage and Johnny Boyle of Fuel. She later met with An Taoiseach Micheál Martin and Enterprise Ireland representatives. McDaid used the opportunity to […]
Bord Bia goes global for St Patrick’s Day
Bord Bia has announced a programme of promotional and trade activities across 13 countries to mark St Patrick’s Day. Throughout March, the agency will host over 40 St Patrick’s Day events across three continents, targeting trade customers and consumers. These events, which span key international trading markets including the US, UK, Europe, and Nigeria, are […]
Enterprise Ireland shares five-year strategic plan
Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish enterprise base and its purpose to “accelerate sustainable Irish business”. The Irish government body works with over 4,000 indigenous businesses. The new strategy, which is aligned with the […]
Geraghty named as new Marketing Society chair
Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
Tanqueray 0.0 gets behind DIFF talks
Tanqueray 0.0% has signed up as an official partner of this year’s Dublin International Film Festival (DIFF) running from February 22 to March 2. The Diageo gin brand’s film club will host interviews with leading film industry figures. This year’s schedule features four exclusive events, one of which features Golden Globe winning actress and original […]
Britvic acquired by Carlsberg
Danish brewer Carlsberg group has acquired Irish soft drinks maker Britvic Ireland, following its purchase of UK parent company Britvic plc for an undisclosed sum. Britvic Ireland with remain as a standalone soft drinks business, with managing director Kevin Donnelly (above) staying at the helm. The company will continue to produce and market its portfolio […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
Tourism Ireland appoints Grey London
Tourism Ireland has appointed Grey London in place of Publicis to develop its global creative work. Droga5 Dublin also pitched for the business. The tourism agency’s role is to grow visitor numbers for the island of Ireland across 13 overseas markets, working with similar bodies North and South. The organisation said it sought an agency […]
Consumers accept slower service for kindness
A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause. The finding suggests a path forward for companies that hope to ease stresses associated with providing the fastest possible delivery times, Stefanie Robinson, associate professor of marketing […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
