Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Marketing RSS feed for this section
Marketer of the Year finalists announced
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
O’Leary energised by Swyft’s farm solar panels
Ryanair CEO Michael O’Leary has begun the green transformation of his midlands farm and insists State grants for solar panels should be fast-tracked to help farmers reduce their carbon footprint. The airline boss invested €140,000 installing solar panels and 90kW of batteries at his 2,000-acre Gigginstown estate outside Mullingar, Co Westmeath. The 231-panel Swyft Energy […]
Accountant Online revamped as Kinore
Former Chemistry managing director Ray Sheerin developed the strategy for the new identity for Kinore, formerly known as Accountant Online. Michael Basset of Neat Design handled the identity, logo and brand guidelines. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host […]
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Häagen-Dazs in tie-up with Emily in Paris
Premium ice cream brand Häagen-Dazs has a new worldwide campaign which is centred around season four of the hit show Emily in Paris streaming on Netflix from August 15. The ‘Be More Emily’ campaign includes a limited-edition ice cream collection in 41 markets, specially themed cakes in selected shops, pop-up experiences and social media activities […]
Ryan to take on AIB customer role
AIB has appointed Orlaith Ryan as chief customer officer. The move follows changes to the bank’s executive committee aimed at delivering a three-year strategy with a sharper focus on serving the bank’s 3.3 million customers, greening the business and driving efficiencies. The new CCO role is aimed at enhancing customer experience through better understanding of […]
Allianz game for Olympics until 2028
German-owned insurer Allianz Ireland has renewed its sponsorship with the Olympic Federation of Ireland (OFI), supporting Team Ireland en route to Paris 2024 and beyond. As an official OFI partner, the new deal sees Allianz extend its support through to the Los Angeles 2028 Olympic Games. Allianz has been the official worldwide insurance sponsor of […]
New judges for Marketer of the Year
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
Wafer voted Europe’s top marketer
The European Marketing Confederation (EMC) selected Diageo’s Gráinne Wafer as the first winner of the European Marketer of the Year award at a gala ceremony in Madrid. The competition is organised across the EMC’s 11 member countries, the award honours the outstanding contribution made to business by Europe’s top marketing professional. Each EMC marketing body proposes […]
