Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
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Tanqueray 0.0 gets behind DIFF talks
Tanqueray 0.0% has signed up as an official partner of this year’s Dublin International Film Festival (DIFF) running from February 22 to March 2. The Diageo gin brand’s film club will host interviews with leading film industry figures. This year’s schedule features four exclusive events, one of which features Golden Globe winning actress and original […]
Britvic acquired by Carlsberg
Danish brewer Carlsberg group has acquired Irish soft drinks maker Britvic Ireland, following its purchase of UK parent company Britvic plc for an undisclosed sum. Britvic Ireland with remain as a standalone soft drinks business, with managing director Kevin Donnelly (above) staying at the helm. The company will continue to produce and market its portfolio […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
Tourism Ireland appoints Grey London
Tourism Ireland has appointed Grey London in place of Publicis to develop its global creative work. Droga5 Dublin also pitched for the business. The tourism agency’s role is to grow visitor numbers for the island of Ireland across 13 overseas markets, working with similar bodies North and South. The organisation said it sought an agency […]
Consumers accept slower service for kindness
A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause. The finding suggests a path forward for companies that hope to ease stresses associated with providing the fastest possible delivery times, Stefanie Robinson, associate professor of marketing […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Marketer of the Year finalists announced
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
O’Leary energised by Swyft’s farm solar panels
Ryanair CEO Michael O’Leary has begun the green transformation of his midlands farm and insists State grants for solar panels should be fast-tracked to help farmers reduce their carbon footprint. The airline boss invested €140,000 installing solar panels and 90kW of batteries at his 2,000-acre Gigginstown estate outside Mullingar, Co Westmeath. The 231-panel Swyft Energy […]
Accountant Online revamped as Kinore
Former Chemistry managing director Ray Sheerin developed the strategy for the new identity for Kinore, formerly known as Accountant Online. Michael Basset of Neat Design handled the identity, logo and brand guidelines. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host […]
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
