Specsavers has hired Joe Duffy to show how unaddressed hearing loss is quietly impacting relationships across Ireland. As part of the launch of ‘The Listening Line’ campaign with the former host of the RTÉ Radio 1 Liveline phone-in show, Specsavers released the results of a survey pointing to the impact hearing loss can have on […]
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Gala to showcase Love Irish Food
Love Irish Food and Irish independent retailer Gala Retail have agreed a tie-up that sees LIF member brands showcased in over 220 Gala stores nationwide. The first activation will introduce the Love Irish Food brand to Gala customers, creating a platform for future activities to expand the visibility and offering of LIF members across the […]
Diageo wins back MCD’s drinks rights
Guinness and other Diageo drinks brands return to the 3Arena as part of a new multi-year partnership between the brewer, Live Nation Ireland and MCD concert promotions. The new contract also extends pouring rights across MCD’s other venues – 3Olympia Theatre, Bord Gáis Energy Theatre, Gaiety Theatre, The Academy and The Ambassador Theatre. Heineken Ireland […]
Heineken bucks gender pay gap
Heineken Ireland’s Gender Pay Gap Report for 2025 shows that for the fourth consecutive year, the brewer has recorded a near-zero gender pay gap, with a 2025 mean gap of -0.09 per cent. A minus percentage shows a slight gap in favour of females. The result is noteworthy, as the 2024 Irish national average gender […]
Marketing worth €16.5bn to economy
The first comprehensive analysis of the economic and social impact of marketing in Ireland reveals that marketing contributes €16.5 billion annually to the Irish economy and supports more than 117,000 jobs. The findings of the research study ranks marketing as a vital pillar of Ireland’s economy comparable to the construction and tourism sectors. The economic […]
Howlett to chair AIMs awards jury
Aedamar Howlett, the former senior Coca-Cola Company marketer, has been appointed by the Marketing Institute Ireland (MII) as the new chair of the jury for the All Ireland Marketing awards, more widely known as the AIMs. Howlett takes over from former Glanbia marketing boss Colin Gordon who chaired the adjudication process since 2021. The AIMs […]
Brill Building’s push against lung cancer
For International Lung Cancer Awareness Month, The Brill Building has created The Breathless Collection for the Marie Keating Foundation (MKF). The clothes and accessories collection mimics the symptoms of lung cancer. Lung cancer survival rates improve dramatically when the disease is caught early. Greater symptom awareness will save lives. Only 29 per cent of Irish […]
Verve opens new office in Singapore
Experiential and events agency Verve has opened an office in Singapore to service clients in the Far East. The agency already has offices in Dublin, London and Amsterdam. It will be led by Michael Pring, country head, Singapore and global client and development director, with support from Verve founder Ronan Traynor and other senior executives. […]
Beautiful is Brand USA’s message
Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US prepares for a series of major events in 2026, including the Fifa World Cup, America’s 250th Anniversary, and the Route 66 Centennial. This initiative represents Brand […]
Papaioannou for loyalty masterclass
Dublin will play host to a major European event as three experts in loyalty marketing address a two-day masterclass in the Herbert Park Hotel in Ballsbridge next month. Participants will earn the globally recognised and certified customer academy diploma in loyalty certification (CADipL™), externally certified by Continuous Professional Development (CPD). Hosted by Chilli Pepper, Truth […]
CHI urges HSE boycott of Teva
A group of 57 consultants at Children’s Health Ireland (CHI) have called on the HSE to stop using medicines manufactured by Israeli firm Teva Pharmaceutical Industries where “viable alternatives” are available. The company, whose products include Sudocrem (above), is ranked as one of the world’s biggest makers of generic and specialist drugs. In a letter […]
Sexton fronts Mace community drive
BWG Foods’ Mace convenience store chain has launched its biggest community initiative to date, a €50,000 community grants fund for supporting local groups and clubs across Ireland. The ‘The Pitch to Win’ campaign is fronted by Mace’s brand ambassador, former Leinster and Ireland rugby captain Johnny Sexton. Sexton features in a social media video where […]
Keating quits AIB after 12 years
Brian Keating is leaving AIB where he has worked since 2013, most recently as strategy, propositions and enablement director in consumer banking. Before joining AIB, he held other senior management roles. He was marketing director for the UK & Ireland at the Aryzta food group, previously known as Cuisine de France. Prior to that, he […]
