Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
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Tourism Ireland appoints Grey London
Tourism Ireland has appointed Grey London in place of Publicis to develop its global creative work. Droga5 Dublin also pitched for the business. The tourism agency’s role is to grow visitor numbers for the island of Ireland across 13 overseas markets, working with similar bodies North and South. The organisation said it sought an agency […]
Consumers accept slower service for kindness
A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause. The finding suggests a path forward for companies that hope to ease stresses associated with providing the fastest possible delivery times, Stefanie Robinson, associate professor of marketing […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Marketer of the Year finalists announced
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
O’Leary energised by Swyft’s farm solar panels
Ryanair CEO Michael O’Leary has begun the green transformation of his midlands farm and insists State grants for solar panels should be fast-tracked to help farmers reduce their carbon footprint. The airline boss invested €140,000 installing solar panels and 90kW of batteries at his 2,000-acre Gigginstown estate outside Mullingar, Co Westmeath. The 231-panel Swyft Energy […]
Accountant Online revamped as Kinore
Former Chemistry managing director Ray Sheerin developed the strategy for the new identity for Kinore, formerly known as Accountant Online. Michael Basset of Neat Design handled the identity, logo and brand guidelines. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host […]
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Häagen-Dazs in tie-up with Emily in Paris
Premium ice cream brand Häagen-Dazs has a new worldwide campaign which is centred around season four of the hit show Emily in Paris streaming on Netflix from August 15. The ‘Be More Emily’ campaign includes a limited-edition ice cream collection in 41 markets, specially themed cakes in selected shops, pop-up experiences and social media activities […]
Ryan to take on AIB customer role
AIB has appointed Orlaith Ryan as chief customer officer. The move follows changes to the bank’s executive committee aimed at delivering a three-year strategy with a sharper focus on serving the bank’s 3.3 million customers, greening the business and driving efficiencies. The new CCO role is aimed at enhancing customer experience through better understanding of […]
