Today FM marked the arrival of country singer Taylor Swift to Ireland with a guerilla campaign and a sign installed on a Dublin beach. The large-scale, 20-letter sign read ‘Ireland (Taylor’s Version)’ in a nod to the superstar’s album titles. The sign appeared ahead of Swift’s three sold out gigs in Aviva Stadium at the […]
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Ireland stars in Netflix’s Bodkin
Scenes from West Cork, Wicklow and Dublin features in the popular Netflix black comedy Bodkin which was filmed entirely on location in Ireland. Tourism Ireland has created a short behind-the-scenes film – in which creator, co-showrunner and executive producer Jez Scharf and actors Will Forte (Gilbert), Siobhán Cullen (Dove), Robyn Cara (Emmy) and David Wilmot […]
Ballygowan creates buzz in helping bees
Britvic Ireland’s Ballygowan facility in Newcastle West, Co. Limerick has become an official area of conservation for the native Irish honey bee. The commitment fell on World Bee Day, which aims to raise awareness on the importance of pollinators and their contribution to sustainable development. The move makes Ballygowan the only bottled water in Ireland […]
Convenience key to online purchases
A year’s data from the An Post e-commerce Index reveals that convenience is the key driver for online purchases with a 72 per cent vote, while 40 per cent of all online orders come through retailer social media or marketplace websites and apps. An Post is making detailed findings from its study available to Irish […]
DMG Media launches Mum Marketing
DMG Media Ireland has launched its Mum Marketing brand, providing brands with access to Ireland community of mothers. Brands now can connect with 75 per cent of Irish mums across the Rollercoaster.ie and Everymum parenting platforms, through display, video, native content, sampling and research channels. DMG commissioned Amárach Research to survey a sample from their […]
Bord Bia all set for colourful Bloom
An estimated 100,000 visitors are expected to attend the 18th-annual Bloom garden and food festival in the Phoenix Park over the June holiday weekend. The show gardens are most people’s favourite part of the festival, along with meeting food producers and growers, learning from the experts and enjoying a day out with family or friends. […]
Promise Gluten Free scoops grand prix at AIMs
The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]
Marketing Society to debate engaging brand fans
How brand experiences deliver fan engagement and what really unites fans is the topic for the Marketing Society’s May seminar. Marketer of the Year 2023 for her work as director of marketing and brand at Sky Ireland Caroline Donnellan will be joined in a panel discussion by Lara Clark, formerly of UFC/IMG, NBCU and DreamWorks, […]
Jennings new CMO at National Lottery
Premier Lotteries Ireland, the operator of the Irish National Lottery since 2015, has appointed Sarah Jennings as its new chief marketing officer. Jennings has extensive marketing and commercial experience from working with Sky for almost ten years, where she played a central role in shaping and driving the success of Sky’s product range. Most recently, […]
MII adds grand prix to AIMs awards
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]
Ad Net Zero hosts first industry summit
Pathway to Progress was the theme of Ad Net Zero Ireland’s first sustainability summit supported by the Association of Advertisers in Ireland (AAI), the Marketing Institute (MII) and the Institute of Advertising Practitioners in Ireland (IAPI) in the CHQ building in Dublin. The progress sentiment was carried through the morning with presentations, case studies and […]
Kirwan to head up marketing at Flogas
Rita Kirwan has joined Flogas as marketing and communications director. A highly respected marketer, she has held senior roles with some of Ireland’s best known retail, telco, FMCG and drinks brand owners. Most recently, she spent over nine years at German-owned discounter Aldi Ireland where she created the Kevin the Carrot advertising character and developed […]
Employers need to be menopause friendly
Irish employers risk being sued for discrimination if they fail to make their workplaces menopause friendly, a leading treatment provider has warned. Loretta Dignam, founder and chief executive of The Menopause Hub, issued the warning as new guidelines in the UK state that severe menopausal symptoms can now be considered a disability if they have […]
