The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]
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May sings Ireland’s praises on Sky
Tourism Ireland has teamed up with Dublin singer-songwriter Imelda May in a new two-part TV series called Voices of Ireland, which will premiere on Sky Arts and Now today. Working with Red Shoe Productions, Tourism Ireland supported the series’ production, fronted by May. The series is a literary travelogue about Ireland’s many past and present […]
An Post hires Thinkhouse for festive stamps
Youth marketing agency Thinkhouse was presented with the opportunity by An Post to put their stamp on the festive greetings across Ireland this year as they were invited to design this year’s Christmas stamp collection for the State postal company. The agency’s design team, led by Shane Kenna, created a series of stamps to invoke […]
MII to stage sustainability forum
As most of us are aware, the Earth is a finite resource. Through established behaviours, we are using up too much of its natural resources. Climate change is widespread, rapid, and intensifying. The facts are clear, the natural world is in crisis and it is down to us. But it is not too late, there […]
Core helps create new KFC roll
Core worked with KFC on a fresh way to reach the Irish lunchtime market by developing and launching the Irish KFC Chicken Fillet Roll. Core advised KFC to take a different approach to the traditional advertising route and suggested developing a whole new product instead. To stand out from other NPD launches, Core and KFC […]
Marketing Society calls for election nominations
As four members of the Marketing Society council will retire at the end of the year – Maggie Matthews of B&A, Sinead Mooney, Red C, Norman Pratt, Kano and Darragh Rea, Edelman – there will be four vacancies. Two of the openings are on the general panel, open to anyone working across the marketing business, […]
Kiernan for marcoms role at Fáilte Ireland
Emma Kiernan, who won Marketer of the Year (MotY) in 2019 for her work at Dublin Zoo, is to join Fáilte Ireland as head of marketing communications. Kiernan helped develop Dublin Zoo as Ireland’s top family attraction and not-for-profit organisation, welcoming over 1.2 million visitors a year. She was the executive responsible for driving the […]
Garrihy fronts Bord Bia white fish push
Bord Bia has teamed up with actress and TV host Aoibhín Garrihy to launch a new campaign to encourage consumers to buy and eat more locally caught Irish whitefish. Although the whitefish market faced major hurdles with the pandemic, the Irish market was a lifeline for fishermen and producers as retail sales benefited from increased […]
Totem creates new identity for Fitzgerald Power
Accountancy firm Fitzgerald Power hired Waterford-based branding agency Totem to launch its new brand identity. The rebrand is part of the company’s new growth strategy in targeting its accountancy services for the pharmaceutical, convenience retail, food and beverage and SME sectors. Fitzgerald Power has offices in both Dublin and Waterford. Stuart Fitzgerald, managing partner, Fitzgerald […]
Peroni offers beer lovers a free pint
Exemplifying the traditions of Italian craftsmanship, passion and style upon which it was formed, Peroni Nastro Azzurro partners with anyExcuse to launch the ‘Live Every Moment’ campaign and offer Irish beer lovers the chance to enjoy a complimentary pint of Peroni draught as a way of showing its support to bars and restaurants across the […]
Irishman’s colourful life story now out
Marketing.ie sister company, Gregmar Books, has just published A Leaf in the Wind which is Matt Cullen’s personal memoir from the last century. As the book’s title suggests, Matt’s life veered from a buffeting in the turbulence of personal despair and grief to happiness and triumph. It is a story of hardship, courage, resilience and […]
Marketer award to be held over until 2022
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]
Five Farms gives cover with ponchos
Irish cream liqueur producer Five Farms has come up with a bright idea to help protect outdoor diners from all the vagaries that our Irish summer can share. The company’s co-founder Johnny Harte is offering the Five Farms sky blue poncho as cover for any change in the Irish summer weather while also ensuring they […]
