TikTok Shop has partnered with Guaranteed Irish to opened exclusively for business and shoppers in Ireland. The app brings shoppable videos and live purchasing directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app. Across Ireland, over two million people click on […]
Online marketing RSS feed for this section
DMG Media launches Mum Marketing
DMG Media Ireland has launched its Mum Marketing brand, providing brands with access to Ireland community of mothers. Brands now can connect with 75 per cent of Irish mums across the Rollercoaster.ie and Everymum parenting platforms, through display, video, native content, sampling and research channels. DMG commissioned Amárach Research to survey a sample from their […]
Tesco urges Clubcard members to check app
Tesco Ireland is encouraging customers to download and check their Tesco app for Clubcard vouchers which might be about to expire. Almost €1 million in vouchers sent on March 21 2021 are set to expire on May 21 2023. A survey found that nearly three in four Tesco customers have lost or misplaced paper money-off […]
Reach execs to explain post-cookie world
Hugh Crowther, group sales director and Alan Curley, client strategy director, Reach Solutions Ireland, will share their learnings and insights from the publisher’s data at a webinar next week to better understand their customers in a cookieless world. Free of charge, the morning webinar will be streamed live next Wednesday, February 8, from 10am-10.30am. With […]
Prosperity predicts salary rises of 12%
Prosperity Recruitment’s annual report for 2022 looks at how Ireland’s digital sector adapted to the challenges and changes caused by Covid-19 and its effect on salaries. Coinciding with the removal of government restrictions and the improved economic outlook, the second half of 2021 saw a big rebound in hiring as businesses adapted to new ways […]
Apple advertising now worth $3.7bn
Apple’s advertising business is now worth over $3.7 billion a year, having more than doubled in 2021, new research from market analyst Omdia shows. The data and analysis comes from Omdia’s latest report, Apple and Advertising, which provides net advertising revenue forecasts split across media, company and format for 67 markets and global regions. Apple’s […]
Mediahuis and Oracle agree targeting tool deal
Newspaper and online news content provider Mediahuis has agreed a deal with Oracle for its contextual intelligence advertising and customer experience products. Oracle Contextual Intelligence (OCI) allows advanced targeting of audiences through the building of sentiment-led segments and contextual targeting and is seen as an advertising first in Ireland. The tech crawls and categorises desktop […]
Wolfgang aims to double staff and revenues
Wolfgang Digital plans to double headcount from 60 to 120 and double revenues to €10 million over the next three years, through a programme of continued internationalisation. The agency run by Alan Coleman was named Google’s number one search partner and shopping partner in EMEA, a status which pushed its global revenues to €1 million […]
Huskies wins handsome Fáilte Ireland contract
In the Company of Huskies has won a three-way pitch to secure a contract to handle a major new digital project for Fáilte Ireland understood to be worth €12 million over the next three to five years. Huskies was up against Accenture Interactive’s Rothco and Deloitte Digital’s Acne. Before the presentations, the three agencies were […]
Online spend up by 8% to €726m
Digital advertising spend in Ireland for 2020 reached €726 million, the latest IAB PwC Online Adspend report indicates, reflecting a growth rate of eight per cent year-on-year. Display advertising was up by 12 per cent to €367m, driven by growth in social of 22 per cent and video 30 per cent. Display ads accounted for […]
Digital ad body launches members’ gold standard
IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]
Reach on look out for gift show sponsors
Reach is looking to partner with brands for its first-ever live, interactive Christmas shopping event taking place in November. With the other c-word potentially reshaping how we traditionally do Christmas this year, Reach has launched The Gift Show, a two-hour livestream special for readers and guests of its media channels. RSVP Live, Cork Beo, Irish […]
News Ireland’s Monaghan to chair IAB
David Monaghan, head of commercial at News Ireland, has been elected chairperson of the Internet Advertising Bureau (IAB) board, replacing Google’s Shane Nolan. Monaghan has been a director of IAB Ireland since 2018. His strategic and commercial experience across UK and Irish publishers is seen as an asset in helping members deal with Covid-19 challenges. […]
