IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]
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Reach on look out for gift show sponsors
Reach is looking to partner with brands for its first-ever live, interactive Christmas shopping event taking place in November. With the other c-word potentially reshaping how we traditionally do Christmas this year, Reach has launched The Gift Show, a two-hour livestream special for readers and guests of its media channels. RSVP Live, Cork Beo, Irish […]
News Ireland’s Monaghan to chair IAB
David Monaghan, head of commercial at News Ireland, has been elected chairperson of the Internet Advertising Bureau (IAB) board, replacing Google’s Shane Nolan. Monaghan has been a director of IAB Ireland since 2018. His strategic and commercial experience across UK and Irish publishers is seen as an asset in helping members deal with Covid-19 challenges. […]
Nutritics rolls out food ordering app
Swords-based nutrition and food tech software provider Nutritics has launched a new ordering app for restaurants and cafés to assist consumers and offset the impact of reduced capacity under Fáilte Ireland’s new guidelines for re-opening restaurants and cafés. The app is available on a complimentary basis until the end of October this year. The app allows […]
Line Lite idea aimed at cutting shop queues
Developers of a new digital booking system that allows customers to pre-book shop visits are in talks with leading Irish retailers. Line Lite is aimed at helping retailers minimise queues while maximising footfall under social distancing rules. The concept was developed by hospitality consultant Anthony Remedy (pictured) and software expert John O’Neill. Remedy, a promoter […]
Huskies and Nissan get behind frontline
In the Company of Huskies and agency client Nissan Ireland are collaborating to develop the Nissan Active Challenge. The online initiative aims to keep families active while raising funds for the Feed the Heroes campaign to support frontline workers with essential and nutritious meals during the current Covid-19 coronavirus crisis. Former footballer Niall Quinn, Republic […]
Pluto runs consent campaign for DRCC
Event and content creation agency Pluto is again supporting the Dublin Rape Crisis Centre (DRCC) by partnering with them in a campaign called #100Consent. Pluto identified popular social media app Tiktok and 20 of the most influential apps used in Ireland users as the best vehicle to reach the most critical demographic and support consent […]
Fine Gael most visible political party on Twitter
Fine Gael was the most talked about political party on Twitter in the first full week of the election campaign, with over 30,000 tweets mentioning Fine Gael, followed by Sinn Fein at 23,000 and Fianna Fáil in third place with over 16,000. Fine Gael’s election hashtag, #LookForward, also outperformed Fianna Fáil’s #AnIrelandforAll. The study was […]
Wolfgang says mobile tops for revenue and traffic
For the first time, mobile accounts for most e-commerce website revenue with a 54 per cent share and as much as 70 per cent of traffic, Wolfgang Digital reports. It is the first time ever that paid search is the primary channel driving revenue to e-commerce websites with 34 per cent of revenue. Organic search […]
KBC Bank wins gold at Digital Media Awards show
KBC Bank Ireland won the gold for best technology innovation at the Digital Media Awards. The award recognised the partnership with Mediaworks and the Journal.ie in creating ‘Experience Your World’. The campaign allows consumers to experience spaces around them in virtual reality (VR) – such as iconic landmarks, homes and city neighbourhoods. In using VR […]
Dating app for over 50’s to launch in Ireland
Ireland’s first dating app exclusively targeted at over 50’s with the aim of connecting more and more singles in that age group will be launched by Lumen this week. Many people of all age groups find online dating challenging, time wasting but it is particularly tricky for over 50’s to meet like-minded people. The app […]
AIB hires Lovin Media to inform new home buyers
Lovin Media Group has teamed up with AIB in a year-long partnership developed by Starcom to inform first-time home buyers in Dublin. The ‘AIB Livin Dublin’ partnership will offer first time buyers in Dublin a suite of experiential events and interactive digital content to assist and support them in finding a home in and around […]
Angela Scanlon to front push for British tourists
Tourism Ireland is turning to TV presenter Angela Scanlon to showcase the island of Ireland to British holidaymakers this autumn. Tourism Ireland is working with the Daily Telegraph to produce a series of four online films, all about driving holidays. Scanlon is joined by her dad Phelim along the Wild Atlantic Way, Ireland’s Ancient East […]
