The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry leadership event. The three-year strategy is intended to reposition the institute as a more outward-facing, influential and resilient entity. The strategy is aimed at addressing adland’s increasingly complex […]
Blog RSS feed for this section
Publicis adds ESB-Electric Ireland digital
Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the expanded remit will see the agency lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s […]
Vodafone again calls on OOH for impact
For the second year running, Vodafone achieved impact as the biggest spending brand on out of home (OOH) media, the annual OOH tracking study by PML shows. Activations included multi-format and environment campaigns for mobile and broadband, promotion of ‘A Stranger’s Tale’ audiobook and support for the Ireland rugby team. Diageo and Unilever held position […]
Weekly shop most split cost – Bunq
The traditional weekly shop has officially overtaken dining out and travel as the primary driver of shared spending in Ireland, a tracking survey by payment app Bunq indicates. The Wrapped 2025 report reveals that shared expenses in Ireland hit €31.4 million last year. Irish consumers lead Europe in splitting grocery bills, representing a quarter of […]
Bay appoints Kelly as programme boss
Bay Broadcasting has announced the appointment of Dave Kelly as group programme director. He will be in charge of content across the group’s radio portfolio, including Ireland’s Classic Hits Radio, Radio Nova, Galway Bay FM, and Sunshine 106.8. Kelly joined Bay in 2021, primarily working with Radio Nova and Classic Hits Radio. Prior to that, he […]
Energia’s Geoff Codd new AAI president
The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new president. Jennifer Power, media lead for the UK & Ireland at McDonald’s, is the new vice-president. Codd takes up the role for a two-year term. Codd has […]
Taylor boosts Lidl’s new LGFA deal
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) launched this year’s Lidl National Football League season in Croke Park with world champion boxer Katie Taylor putting her weight behind a new campaign to showcase the skill, quality and excitement of the game with a slogan proclaiming that ‘Greatness Deserves to be Seen’. After a […]
Woods to host Q102’s afternoons
Laura Woods is set to take the helm of a new afternoon show on Dublin’s Q102 called The Home Stretch. As and from February 9th, Woods will present the magazine show with music, humour and chat to the fore. The new show forms part of the station’s revamped schedule. The line-up kicks off at 7am […]
Aldi looks to Pablo for new message
‘It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish consumers that the best value doesn’t need to be complex, returning to the brand’s central promise of “straightforward, great food […]
Global rolls out Pulsehub in Belfast
Global has launched Pulsehub, a premium digital 6 sheet outdoor network, in Belfast, bringing full motion advertising to some of the city’s major streets. The roll out sees brands such as Avonmore and Hastings Hotels run with full motion campaigns across the new network, showing the creative power and visual impact of motion-led storytelling. Alongside […]
WPP expects 9.7% jump in spend
Ireland’s advertising market is due to grow by 9.7 per cent this year, outperforming most European markets as advertisers show more confidence in the economy, WPP Media Ireland claims. The ‘Ireland: This Year, Next Year’ report expects total media spend to reach €1.83 billion in 2026 with digital activity accounting for as much as 68 […]
Boys+Girls shares SSE’s new energy
SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which allows life to thrive, in the same […]
Oliver sponsors women’s hockey
Marketing agency Oliver Ireland has agreed a deal with Hockey Ireland to become the sponsor of the Ireland women’s indoor hockey team. The contract was finalised ahead of the team’s EuroHockey Indoor Championship being played in Prague this month. Oliver, whose client portfolio includes the National Lottery, is run by chief executive Mark McCann. The […]
