The Outdoor Media Association (OMA), the representative body for the out of home (OOH) advertising industry in Ireland, has appointed Ian McShane to chair its board. McShane has headed up the Joint National Outdoor Research (JNOR), overseeing the development of a new all-island OOH industry-approved audience measurement funded by OMA members. The OMA worked with […]
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IAPI rolls out ANZ Ireland report
Ad Net Zero (ANZ), the collective group of Ireland’s advertising, production and media organisations, has launched a study aimed at charting a sustainable future for the industry. The report, the first of its kind to use exclusively Irish data and research in this area, provides actionable insights into sustainable creative and media buying to enhance […]
Marketing Society makes call for research entries
The Marketing Society has issued a call for entries to this year’s Research Excellence Awards, an annual competition now in its 16th year. This year sees the addition of a new category covering applied intelligence and insight. The winners will be announced at the Marketing Society’s Christmas lunch in the Shelbourne Hotel on Friday, December […]
Guaranteed Irish on DAA’s AerPods
Guaranteed Irish has a new partnership with the Dublin Airport Authority (DAA) to promote Guaranteed Irish and its members through advertising at Dublin Airport. The deal gives Irish brands a chance to reach millions of passengers each year through the airport’s out of home (OOH) platforms like the AerPods dynamic digital advertising screens. Guaranteed Irish […]
Folk rolls out new Irish Life idea
Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
Seriously, laughs lighten work days
Forget coffee breaks, these days more people in marketing and media should take a humour pause: micro-moments of laughter that can be as effective as a brisk walk or even a meditation session. Why? Research indicates that mirth is more than a mood booster, and that a belly laugh where your sides ache is a […]
Publicis scoops two ICAD gold awards
Publicis Dublin was again a major winner at the Institute of Creative Advertising & Design (ICAD) annual awards. In all, eight gold, 27 silver and 45 bronze bells were presented at this year’s show in the National Stadium, with TBWA\Ireland, BBH Dublin, Droga5 Dublin, Bold Studios, Unthink, Locky, Red & Grey and Gabha Studios also […]
TPH wins Defence Forces account
Independent creative agency The Public House (TPH) has been appointed by the Irish Defence Forces (IDF) following a competitive pitch. The review was a tender process which the client said involved “just shy of a dozen agencies”. TPH will develop recruitment campaigns in the New Year, including targeted work for female hires and the Reserve […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
Euro football row over match venues
Football fans, clubs and politicians are up in arms over plans to switch league games in Europe to cities in the United States and Australia this season. Spain’s and Italy’s leagues see rewards in playing abroad – raising interest in their competitions and lessening the widening financial gap with the English Premier League, which earns […]
The Tenth Man goes with ‘O’ in ads
The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
TG4’s Ros na Rún gets digital drop
TG4’s Irish language drama series Ros na Rún is to get a digital first release. As from Tuesday, September 16, each new episode will be available to stream on the TG4 Player (TG4.ie) every Monday and Wednesday, giving audiences the chance to watch one day ahead of the TG4 broadcast at 8.30pm, a move aimed […]
F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
