The latest JNLR results indicate that almost 3.5 million adults tune into radio each weekday, underlining radio’s relevance in a changing mediascape. The annual book for 2025 shows that 78 per cent of adults listen to radio weekdays, while 90 per cent tune in weekly. Among younger audiences, 66 per cent of 15–34-year-olds listen each […]
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Lidl hires Graf for Crivit sportswear
Lidl has hired former world champion tennis player Steffi Graf as the international brand ambassador for the German discounter’s Crivit sportswear label. The brand message promotes an approach to exercise that encourages people to listen to their own bodies, develop routines and see activity as an integral and positive part of everyday life. Holistic After […]
Marketing Society to debate shopper trends
The Irish shopper is evolving shaped by shifting economic pressures, changing lifestyle priorities, and new expectations around value, sustainability, and convenience. The Marketing Society will hold a seminar later this month where they will dive into what these changes mean for the industry and those looking to engage Irish consumers. Former KBC Bank economist Austin […]
Research pioneer Robin Addis dies
Robin Addis, former managing director of Lansdowne Market Research, has died, age 86. A highly-respected and popular marketing professional, he directed Lansdowne (later Kantar) from its inception in 1979. Lansdowne was an offshoot of Irish Marketing Surveys (IMS), the group set up by John Meagher in 1966, with Guinness and Carrolls as shareholders. He helped […]
Corcoran to chair Marketing Society
Iarlaith Corcoran, managing director of research agency Opinions, is the new chair of the Marketing Society for 2026. With over 20 years’ experience across research and insight, he began his career with SPSS Ireland and went on to hold senior roles at Kantar (formerly Lansdowne Market Research) and Red C Research, before joining Opinions as […]
Guinness backs VMTV’s viewer aids
In support of this year’s Guinness men’s Six Nations, Diageo teams up with Virgin Media Television (VMTV) for the second year running to provide live audio description (AD) and Irish sign language (ISL) in a bid to make the championship more accessible. Virgin Media One will have audio descriptive commentary for blind and vision impaired […]
AAI set to discuss future of advertising
To mark its 75th year on the go, the Association of Advertisers in Ireland (AAI), the body that acts on behalf of the interests and voice of Ireland’s advertisers, will host a special seminar at the end of February in Google Foundry. AAI chief executive Barry Dooley has invited five top advertising professionals to speak […]
IRS+ rolls out Vocalise platform
A new Irish owned digital audio platform Vocalise has been launched by IRS+ sales house, marking a noteworthy development in national radio. The Triton-powered platform goes live across a network of 21 of Ireland’s radio and digital-only stations, delivering a monthly audience of six million hours, and an estimated 13 million pre-roll ad impressions. IRS+ […]
Ballygowan in tie-up with Ryder Cup
Ballygowan is to partner with the Ryder Cup being hosted at Adare Manor in Co Limerick next year. Britvic Ireland’s mineral water brand is sourced and bottled in Newcastle West, a half an hour from Adare Manor. Thousands of litres of Ballygowan will be provided to players, officials, volunteers and attendees during the world’s top […]
Sponsorships set to be worth €247m
Ireland’s sponsorship market which was valued at €235.5 million in 2025 is expected to increase by five per cent to €247m this year, the Onside sponsorship agency reports. At the end of 2024, one in three sponsors predicted an increase in spend for 2025 but in hindsight 57 per cent of sponsors reported increasing their […]
Duffy hears it for Specsavers drive
Specsavers has hired Joe Duffy to show how unaddressed hearing loss is quietly impacting relationships across Ireland. As part of the launch of ‘The Listening Line’ campaign with the former host of the RTÉ Radio 1 Liveline phone-in show, Specsavers released the results of a survey pointing to the impact hearing loss can have on […]
Gallagher edits DMG’s home hub
DMG Media Ireland has unveiled HomeandStyle.ie, a new digital property hub for movers, renters and home design enthusiasts. The new website is edited by Alanna Gallagher, whose journalistic expertise includes property, interiors, fashion and travel. Her House Proud and Best in Class columns in The Irish Times helped readers transform their homes. HomeandStyle.ie will be a […]
Gala to showcase Love Irish Food
Love Irish Food and Irish independent retailer Gala Retail have agreed a tie-up that sees LIF member brands showcased in over 220 Gala stores nationwide. The first activation will introduce the Love Irish Food brand to Gala customers, creating a platform for future activities to expand the visibility and offering of LIF members across the […]
