A survey conducted by Ipsos B&A shows that 62 per cent of Irish adults will take their holidays in mainland Europe this summer, with just 17 per cent planning staycations. The poll shows that holidays in Ireland are particularly popular among over 65s, with 29 per cent of them choosing to holiday domestically. Some 47 […]
Blog RSS feed for this section
DMG in data deal with Level Health
DMG Media has announced a new data partnership with Ireland’s new health insurer, Level Health. The company will become the exclusive health insurance partner for DMG Pulse Polls. The platform enables two-way communication between brands and users, capturing real-time, first-party intent signals from potential customers. Level Health will get access to health insurance-specific data collected through […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
Today FM goes all out for Oasis gigs
Today FM is giving away the last remaining Irish tickets for Oasis gigs at Croke Park. Weekday breakfast show presenter Ian Dempsey is giving away a pair of tickets tomorrow and Friday this week, and on bank holiday Monday. The giveaway ties in with the launch of Today FM’s exclusive bespoke station – Oasis FM. […]
RSA’s Skybridge walkway at T1
As part of its annual tourism push, the Road Safety Authority (RSA) has taken over the Skybridge the pedestrian walkway at Dublin Airport’s Terminal 1. The campaign, created by Forsman & Bodenfors with media planning by Core’s Spark Foundry, reminds international tourists visiting Ireland to drive on the left and mind their speed. The campaign […]
Revolut to sponsor Audi F1 team
Revolut, the online bank which claims to have over three million customers in Ireland, has agreed a deal for an undisclosed to sponsor the Audi F1 team from the 2026 Formula One championship season. In a statement, Revolut said the agreement allows the bank to be “extensively integrated into the Audi F1 team’s financial operations”. […]
Folk VML creates new HRI campaign
Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport, but as a deep-rooted expression of Irish culture, community and heritage. The campaign runs across TV, radio, out of home […]
Radio spend up two points to €79.4m
Latest data published by Radiocentre Ireland indicates that Irish radio earned revenues of €79.4 million in the first half of 2025, which is an increase of two per cent on the same period last year. The figure was made up of €61.3m in spot revenue – namely radio commercials – which saw an improvement of […]
Bonfire wins Kia creative account
Bonfire has been awarded Kia Ireland’s creative advertising following a three-way pitch with Publicis Dublin and Ringers. The pitch was based on a live brief for the launch of the new Sportage, and the campaign will be rolled out imminently. The agency run by co-founder Sean Hynes (above) replaces Focus Advertising on the account. The […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
Marketing Network’s Neil Harvey dies
Neil Harvey, former commercial director of Marketing Network, has died after a short illness. He joined the agency back in 1990 after two years as marketing manager at Electrolux. He also worked for a time at CDP Associates. Together with Roisín Joyce, Kieran Killeen, Padraig Smith and Ian McColl, he helped grow one of the […]
Tayto now heads up Red C’s BRI poll
Following three consecutive years in second place, Tayto has claimed the number one position as Ireland’s most emotionally connected brand in 2025, the latest Brand Reaction Index (BRI) report by the Red C research agency shows. The iconic crisp brand has narrowly overtaken confectionery brand Cadbury, which drops to second place. The BRI, now in […]
Hamill and Nutley set to move to Pluto
Pat Hamill and Mark Nutley are joining Pluto as creative partners in early August. The creative advertising duo have spent the past six-and-a-half years working in a similar role at Goosebump. Prior to that, they spent over 17 years at Irish International and its subsequent owner, BBDO, where they worked more or less exclusively on […]
