Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the famous Harp commercial with Sally O’Brien and “the way she might […]
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Heineken teases with Orchard Thieves’ ads
Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year on the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the […]
Irish agencies score at Cannes Lions
Irish agencies were among the award winners at the Cannes Lions Festival of Creativity 2025. Dentsu, Droga5 Dublin, Folk VML, Publicis Dublin and Thinkhouse won awards and were shortlisted. Publicis Dublin, Thinkhouse and Dentsu Red Star managed to take home three silver and two bronze Lions for Heineken’s ‘Pub Succession’. The out of home, brand […]
Tenth Man goes with Kneecap stunt
Dublin-born creative agency The Tenth Man lit up central London with a projection stunt in support of Kneecap and the right to free artistic expression. The projection appeared across three Camden’s Electric Ballroom, the site of the band’s original performance that triggered the investigation as well as County Hall at Southbank and The Strand in […]
Harris PR launches second bursary
The second year of the Harris PR diversity, equality and inclusion (DEI) bursary has been launched in partnership with the Public Relations Institute of Ireland (PRII) and Open Doors Ireland (ODI). The initiative encourages people from all walks of life and under-represented groups of society to apply for an opportunity to take steps towards a […]
Fierce Mild wins LIF contest for Sky ad
Fierce Mild, an independent Irish non-alcoholic specialty beer brand, has been named as the first winner of the Taste of TV fund, a collaboration between Love Irish Food (LIF) and Sky Media launched earlier this year. The €50,000 fund helps LIF members grow their business through a sponsored TV advertising campaign, along with the creation […]
Cannon to head up DMG’s studio
Media personality Lisa Cannon has been appointed DMG Media as its head of studio. She will be responsible for the company’s video, audio and studio production services for clients. Cannon began her career in New York on HBO’s Sex and the City and worked on films such as King Arthur and the Channel 4 documentary […]
Irish consumers prefer DEI brands
Over two in three or 68 per cent of Irish people would rather buy from owners of brands that treat employees fairly and provide equal opportunities, new research by the Core marketing communications agency group on diversity, equity and inclusion (DEI) indicates. The study was based on interviews with 1,000 adults age 18 and over […]
Ben & Jerry’s co-founder pushes DEI
The co-founder of Ben & Jerry’s ice cream Ben Cohen has accused corporate America of retreating from efforts to boost diversity, equity and inclusion (DEI) and of being guilty of “appeasement” that “just justifies bullies” at a time when consumers cared more than ever about corporate “purpose”, the entrepreneur told the Financial Times in an […]
VMTV rolls out AD football coverage
Virgin Media Television will launch audio descriptive (AD) commentary for live League of Ireland games for the first time this Friday. The roll out gets underway for the League of Ireland Dublin derby between reigning champions Shelbourne and current league leaders Shamrock Rovers at Tolka Park from 7.30pm this Friday on Virgin Media Two. The […]
Museum reopens after €4.3m facelift
The Little Museum of Dublin has reopened its doors after a €4.3 million restoration funded by Fáilte Ireland, the Department of Tourism, Culture, Arts, Gaeltacht, Sport & Media, the museum itself, Matheson Foundation and Tara’s Place Trust. In 2011, the non-profit attraction was launched by writer and former publisher of The Dubliner magazine Trevor White. […]
Sky Mobile’s Keano ad Drums up gold
Sky Ireland has been awarded gold in the advertising category at the 2025 Drum international marketing awards, recognising the success of its ‘Expect More’ launch campaign for Sky Mobile created by Core. With over 300,000 people in Ireland overpaying for their mobile bills, Sky Mobile’s in Ireland last year urged the nation to “expect more”. […]
Bloom, Pluto and Tap now Kith&Kin
Kith&Kin is the new name of the agency network comprising Bloom, Pluto, and Tap. The combined independent set-up provides advertising, media, and experiential marketing services. Ad agency Bloom was launched in 2000 by Damian Penco and David Quinn. Pluto was co-founded by Cathy O’Donohoe, CEO of Pluto, over 18 years ago. Niamh Higgins is managing […]
