A survey by GroupM and Ogilvy parent WPP reveals that Ireland’s cultural influence has increased by as much as 34 per cent since 2018, with the country now ranked as the fifth most culturally relevant country in the world, behind Italy, Spain, Greece, and Portugal. The WPP BAV Best Countries Study measures global perceptions of […]
Blog RSS feed for this section
One-fifth of ASA complaints about influencers
Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints […]
PML figures show OOH’s current value
The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen […]
Cadbury’s Dairy Milk liked by Irish consumers
Mondelez International’s flagship confectionery brand, Cadbury’s Dairy Milk, retains the title of Ireland’s most emotionally connected brand in a poll conducted by Red C Research. A survey of 2,024 Irish adults and 177 fast moving consumer goods (FMCG) brands showed the chocolate treat resonates best with Irish consumers for a third year in a row. […]
BBH Dublin appoints Pasalar as strategy lead
BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy […]
TBWA rolls out Feed online content
TBWA\Ireland has launched Feed, the Omnicom agency’s branded social media, content and performance offering. Clients of the new service include Dalata, Clayton and Maldron hotels, Glenveagh, Tourism Northern Ireland, Burger King, Eir, Audi, Children’s Health Foundation and BestDrive by Continental. Feed’s newly-appointed executive director is Andrew Murray, who joined TBWA in 2017, having worked at […]
Irish marketers share takes on Cannes Lions
Members of the Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society gathered in the Royal Irish Academy of Music in Dublin to hear Irish marketers and an agency creative director talk about their experiences at this year’s International Festival of Creativity in Cannes. The speakers spoke about how much of the work […]
TABS hosts lunch in September
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
Epic helps Shania Twain dig up her Irish roots
Pop star Shania Twain has discovered her Irish heritage in the form of a guitar presented by Epic The Irish Emigration Museum. Creative agency The Public House worked in collaboration with the museum and the Irish Family History Centre to celebrate the Irish heritage of the global superstar. Genealogy experts in the museum delved deep […]
Pernod Ricard appoints Carat across Europe
French drinks multinational Pernod Ricard has appointed Dentsu’s Carat as a cross European media agency, including in Ireland for Irish Distillers following a competitive pitch. It is the first time the company have taken this pan-European approach. Pernod Ricard has used GroupM, Havas, Omnicom and MG in recent years, and has worked with Dentsu’s iProspect […]
Revolut branches out with new ads
Fintech brand Revolut and its agency of record, Anomaly, have created a new media campaign called ‘The Salary’. Launching in Ireland, the work is being extended across Europe, with plans for the ads to be rolled out in Spain and France from September. Comprising out of home (OOH), AV, social and digital, the work was […]
Leonie Tansey takes reins at IMS
Leonie Tansey is the new managing director of Galway agency IMS Marketing. She has also been appointed to the role of senior vice president of European operations at IMS’s parent company, Locomotive. Tansey’s career has included leadership roles in branding, marketing and digital marketing, in Ireland and New Zealand. She joined IMS in 2014 as […]
Dalata raises €363k for Marie Keating
Hotel group Dalata has raised over €363,000 for the Marie Keating Foundation (MKF) ‘Drive to Defeat Cancer’ campaign in support of its long-term cancer outreach service. The funds helped with the purchase of two new mobile information units and helped to fund five new specialist nurses, bringing the medical team to seven. Every year in […]
