Sweartaker, part of the Murray public relations group, has added three new accounts in the shape of Musgrave, PepsiCo and Applegreen Electric. The Musgrave account win follows a pitch process between incumbents Wilson Hartnell (Centra), Fleishman Hillard (SuperValu) and Teneo. Musgrave appointed Sweartaker to represent both SuperValu and Centra across all consumer and brand PR […]
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Havas Dublin wins Flahavan’s oats
Havas Dublin has been appointed by Ireland’s best-known producer of breakfast cereal porridge oats, Flahavan’s, following a three-way pitch with creative agencies Boys+Girls and The Public House. The account was handled by Irish International and its successor BBDO Dublin (now TBWA) for many years. As well as marketing traditional porridge oats, the family-owned company extended […]
Ad Net Zero hosts first industry summit
Pathway to Progress was the theme of Ad Net Zero Ireland’s first sustainability summit supported by the Association of Advertisers in Ireland (AAI), the Marketing Institute (MII) and the Institute of Advertising Practitioners in Ireland (IAPI) in the CHQ building in Dublin. The progress sentiment was carried through the morning with presentations, case studies and […]
ASA partners with IFCO on cinema ads
The Advertising Standards Authority (ASA), the self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints around cinema ads and promotions for cinema that run in other media. IFCO will now direct complaints to the ASA […]
WPP rolls out Bank of Ireland eco loan
WPP’s Folk VML and its Bank Collective have launched an ecosaver mortgage campaign for Bank of Ireland incentivising homeowners with strong building energy rating (BER). Broadcaster and actor Baz Ashmawy again fronts for the bank, outlining the positive effect consumers can avail of by improving their homes energy rating. With the new product, better BER […]
PML reports OOH spend up by a fifth
PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
Racing rides high among youths
Increased attendances at horse racing events in the past year was driven by 18–34-year-olds with the latest Horse Racing Ireland tracker revealing that 45 per cent of this age group attended a horse racing meet in 2023 up from 40% the previous year. In recent months, the trend has continued with attendances at some of […]
Over 80 cruise ships for Dún Laoghaire
Over 80 cruise ships will call to Dún Laoghaire in the coming months bringing a total of 137,000 passengers and 56,000 crew. The first ship to arrive this season is the Viking Venus. Dún Laoghaire was second only to Cork/Cobh as Ireland’s busiest harbour for cruise visits last year. Councillor Denis O’Callaghan, cathaoirleach, Dún Laoghaire […]
PRII unveils five-year strategy
A new five-year strategy designed to support the growth and deepening recognition of the value and contribution of the communications sector has been launched by the Public Relations Institute of Ireland (PRII). PRII chief executive Martina Byrne said the programme sets out a future for its members, whose work is recognised and valued as critical […]
TGI share data on Irish adults
New data from Kantar Media’s TGI report reveals the fast-changing consumer habits of Irish adults. From food to finance, outdoor entertaining to streaming services – the data sheds some light on Irish consumers to see what they are buying, listening to and planning to cut down on. The sample is representative of 4,000 adults aged […]
Wielopolski rejoins Bloom as ECD
Liam Wielopolski has rejoined Bloom as executive creative director. He has a wealth of international agency experience having worked with DDB, Y&R and Saatchi & Saatchi in his native South Africa. More recently, he was ECD at Core for four and half years. Over his 17 years in the business, he has racked up over […]
Huskies fully integrated into F&B
F&B Huskies, previously known as In the Company of Huskies, has been fully integrated into the global Forsman & Bodenfors (F&B) network. The creative agency will trade as Forsman & Bodenfors (F&B) Dublin with Jonathan Forrest remaining on as CEO. F&B employs 450 people in eight international market with offices in Gothenburg, Stockholm, New York, […]
Totem set to expand after award wins
Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
