Boys+Girls has launched a new brand platform, film and design style for Leinster Rugby. The campaign introduces ‘Never Less Than Everything’ with 60” film alongside new design system across multiple media. Built on the back of a brand audit of the club and market through qualitative primary and secondary research and delivered as part […]
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O’Sullivan to assume global role at Ad Net Zero
The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Mary O’Sullivan is taking on the job of director of international markets at Ad Net Zero, while continuing in her role at its European hub. Ad Net Zero is a global initiative to support those working in media, advertising and production industries, helping them […]
Core and F&B Dublin win bronze at Effies Europe
Core and Forsman & Bodenfors Dublin were among the awards winners at the 2024 Effie Awards Europe. Over 160 industry professionals gave their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, global strategy director at DDB Paris and Iva Bennefeld-Stepanic, vice president marketing […]
Sky Media rolls out AdVance platform
Sky Media has launched AdVance, a cross platform service allowing advertisers to connect audiences across screens so that they get to see the right ad, at the right time, in the best sequence. Previously, multi-platform campaigns have been mostly integrated in conception rather than in execution. Now, by connecting TV and online audiences, AdVance breaks […]
Guaranteed Irish teams up with TikTok Shop
TikTok Shop has partnered with Guaranteed Irish to opened exclusively for business and shoppers in Ireland. The app brings shoppable videos and live purchasing directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app. Across Ireland, over two million people click on […]
TPH extends Pogues’ Christmas theme for Epic
The famous lyric, “the boys of the NYPD choir were singing Galway Bay,” from The Pogues’ Christmas classic ‘Fairytale of New York’, has long been an iconic line. The only catch? There was no NYPD choir, and Galway Bay was never actually sung – until The Public House (TPH) made it happen for Epic The […]
Dentsu says festive shoppers focused on costs
Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving intentions from the last few years, the latest Dentsu Pulse report shows. For clothes brands, going out/entertainment, and beauty and wellness brands this represents […]
Bauer Media shares new insights on audio
A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness for ad […]
Red C scoops Marketing Society’s grand prix
Red C Research won the grand prix at the 16th annual Marketing Society research excellence awards award for its work with the Irish League of Credit Unions. The research agency, which is part of the Business Post group of companies and is run by co-founder Richard Colwell, developed a campaign called ‘Waking The Sleeping Giant’. […]
RedClick snaps into action with @ModelStrangers
RedClick has launched a creative tie-up with on-street photographer Christopher Ward, known to his one million-plus Instagram followers as @ModelStrangers. The collaboration, titled ‘Shared Streets’, was commisioned to celebrate the bike-sharing scheme’s new three-year partnership between Dublin City Council, JCDecaux and insurer RedClick, and aims to capture cyclists’ stories with a series of on-street interviews […]
Hand elected as new PRII president
The Public Relations Institute of Ireland (PRII) has elected ESB senior press officer Paul Hand as its new president. Hands has over 20 years of experience in media relations. At the ESB, he has helped developing and implement media strategies, with a strong focus on sustainability. His career includes roles in public institutions both in […]
Publicis energises Electric Ireland’s festive lights
Electric Ireland has partnered with Dublin homeowner Dylan Walsh, the community figure known as the ‘Father Christmas of Finglas’ for transforming his north Dublin home into a dazzling holiday light display every year. To support Dylan’s charitable efforts (in aid of the Hear Me Out youth mental health project at Finglas Youth Resource Centre), Electric […]
Only one in four plan to buy Irish this Christmas
Research by Digital Business Ireland (DBI) show that only 26 per cent of consumers definitely plan to purchase their Christmas shopping in Ireland. The DBI study, which was conducted by polling company Ireland Thinks, asked shoppers if ‘During December you plan to purchase goods (online or in person) from retailers in other countries?’ The findings […]
