Insurance brand Its4women.ie has agreed a 12-month deal with RTÉ Media Sales to sponsor Oliver Callan’s morning show on RTÉ Radio 1 for a fee of around €300,000. Brokered by B Connected Media, the contract includes five 10-second sponsor-credited stings per show, credited promos on Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’Connor, […]
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Study highlights notice paid to TV ads
A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
DMG and AIG back golf podcast
As the Masters is about to get underway in Augusta, sports broadcaster Shane O’Donoghue has a new series of golf podcasts. Drawing on his contacts in covering golf for TV networks worldwide, O’Donoghue’s ‘Major Moments’ podcast is a partnership with DMG Media and AIG Insurance. The series features player interviews and behind-the-scenes insights. The first […]
RTÉ expenses report provokes outcry
A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
JCDecaux seeks new bike sponsor
Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
RTÉ to cover 19 weeks of GAA
RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]
Oliver parent Brandtech now worth $4bn
The Brandtech Group has been valued at $4 billion after new funds were raised for use in disrupting the traditional advertising model using artificial intelligence (AI) for campaigns roll outs. Brandtech, founded by former Havas CEO David Jones, has a controlling interest in the Oliver agency based in Dublin, run by Mark McCann (pictured). The […]
Lennon starts new role at Ad Vantage
Gerry Lennon, who recently retired as commercial director of Mediahuis, formerly Independent News & Media (INM), has moved over to the agency side of the business. After a long and notable career in print, he has taken on the position of business director at Ad Vantage Media (AVM). The agency, which was founded by the […]
IAPI names Young Lions winners
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the 14 young talents who are the winners of this year’s Young Lions competition. Following a selection process, the group will represent Ireland at this summer’s Cannes Lions International Festival of Creativity in France. Competing among 105 entries, the winners showcased their work through two […]
Cascarino fronts for Tonybet Casino
International gaming company Tonybet Casino hired former Republic of Ireland striker and Talksport presenter Tony Cascarino to feature in its first TV commercial in Ireland. The ad opens with a close-up shot of Cas who gasps as it appears a sudden realisation has come over him. In a scene reminiscent of The Usual Suspects, he […]
Best hired to promote North
Tourism Ireland has hired former Ireland rugby international Rory Best as part of a new campaign to promote Northern Ireland in Britain. The promotion includes an online video as part of a partnership with The Telegraph. The tie-up also includes online articles some of the top golf courses, hidden gems, food offerings and entertainment, as well […]
Media Bureau founder Michael Bowles dies
The death has occurred of Michael Bowles, founder of The Media Bureau (TMB) media buying and planning agency. TMB was launched almost a half century ago as Ireland’s first media independent. Among the media executives who worked at the agency were Pat Donnelly, Liam McDonnell, Steve Shanahan and Ruth Payne. In 2003, Michael Bowles sold […]
TBWA rolls out new Eir campaign
Eir has unveiled a €2 million campaign following the telco’s €1.2 billion, five-year investment in Ireland’s fibre and mobile network infrastructure. BBDO won the business last year and is leading the ‘Eir for all’ roll out following its merger with Omnicom’s sister agency, TBWA. It is the French-owned company’s first new identity since its rebrand […]
