Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]
Blog RSS feed for this section
Corrie and Emmerdale set to return to TV3
Two of Ireland’s most watched TV soaps, Coronation Street and Emmerdale, are to return to TV3 from the start of December. The move follows Virgin Media’s announcement this week that it had received regulatory and competition approval to acquire UTV Ireland. Upon final closing of this deal, the TV3 group will operate as a three-channel business. As […]
Marketers’ breakfast talk just a week away
Places to hear the three finalists in this year’s Marketer of the Year awards address an industry breakfast hosted by The Irish Times on Tuesday, November 29, are being snapped up fast. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, […]
TV3 plans second series of Gogglebox
TV3 has commissioned a second series of the TV watchers favourite watchers show. Gogglebox Ireland has been on screens just shy of nine weeks and already the series has been a major talking point with the Tully Twins from Cavan, Tracie and Anita from The Liberties, The Gruffertys from Kildare and The Ryans from Limerick […]
Minister to rule on INM’s Celtic deal
Communications minister Denis Naughten has two months to decide whether or not to approve the proposed purchase of the Celtic Media Group (CMG) by Independent News & Media (INM) following the go-ahead from the Competition and Consumer Protection Commission. The minister must now consider the deal on the grounds of media plurality. He has to […]
Virgin gets green light on UTV Ireland
Virgin Media has received regulatory and competition approval to acquire UTV Ireland for €10 million. The news follows Virgin’s purchase of TV3 last year. Pat Kiely (above), managing director, TV3, said the approval was good news for viewers and will support efforts to compete head-on with local and overseas competition, which would include RTE and […]
IIBBDO rolls out Rugby World Cup bid
The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world. Title: Ready for the World Advertiser: IRFU Product: […]
UTV Ireland’s Celebrity audience up 17 per cent
The opening episode of I’m A Celebrity, which aired on UTV Ireland last night at 9pm, saw an average of 436,900 viewers tune in to the jungle antics, an increase of 17 per cent on last year’s launch show. The programme reached 688,600 viewers in total and was the second highest rating programme on UTV […]
Three’s Christmas ad supports Barnardos
Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]
Jon Williams replaces Bakhurst at RTE News
Following a public competition, RTÉ has appointed Jon Williams as managing director of RTÉ News and Current Affairs in place of Kevin Bakhurst who returned to the UK to become content director at Ofcom. Williams was managing editor of international news at ABC News in New York since March 2013, working on international news coverage […]
Marketer finalists to give breakfast talk
The three finalists in this year’s Marketer of the Year awards will address an industry breakfast hosted by The Irish Times on Tuesday, November 29. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, Largo […]
Penneys signs up to gift card scheme
One4all has signed up Penneys stores to its gift card scheme. The partnership is the first of its kind for the retailer and means that shoppers can now redeem the cards in 36 Pennys stores nationwide. Launched in Dublin in 1969, Primark-owned Penneys stocks clothes for youngsters, women and men, homeware, accessories, beauty products and […]
Business Post sponsors Marian Finucane Show
RTE Radio 1’s top weekend radio programme, The Marian Finucane Show, will be sponsored by the Sunday Business Post for six months, RTÉ Media Sales has announced. The show is broadcast between 11am – 1pm every Saturday and Sunday. Latest JNLR figures show that it currently has 387,000 listeners on Saturdays and 322,000 on Sunday mornings. Brokered by Carat Ireland, the ‘six-figure deal’ includes eight […]
